Free

Frank Luntz Lections on Beliefs, Attitudes, and Values - Essay Example

Comments (0) Cite this document
Summary
This paper "Frank Luntz Lections on Beliefs, Attitudes, and Values" focuses on Frank Luntz who lectures on beliefs, so a number of conclusions can be reached. Using his choice of words, it appears Luntz seeks to exploit the emotional content of language. …
Download full paperFile format: .doc, available for editing
GRAB THE BEST PAPER94.6% of users find it useful
Frank Luntz Lections on Beliefs, Attitudes, and Values
Read TextPreview

Extract of sample "Frank Luntz Lections on Beliefs, Attitudes, and Values"

Frank Luntz Lections on Beliefs, Attitudes, and Values
Considering Frank Luntz’s lectures on beliefs, attitudes and values, a number of conclusions can be reached. Using his choice of words, it appears Luntz seeks to exploit the emotional content of language. To him, emotion is an important part of speech and this forms the focus of his subjects. In the context of beliefs and values, it can be argued that Luntz takes a rather analytical approach which makes it a bit difficult to determine his stand with respect to such issues. In a way, he does quite well with respect to audience adaptation. In the speech Luntz gives at San Francisco, it appears that he is a very good communicator in a number of respects. Similarly, there are certain aspects in the manner he makes his presentation which need to be corrected so as to make it even better.
Luntz is very keen in involving his audience in his presentation. He does not simply stand in the podium and give a speech. Rather, he occasionally asks questions which are very important in keeping the audience much engaged and alert. He interludes his talk with a number of very interesting questions which effectively connect with the audience. This is certainly an important part of making a successful speech and ensuring that the audience is motivated to listen further. In the same way, Luntz does not just stand in one place at the podium during his talk. He greatly moves around the podium and as he walks across and talks. This makes people very engaged and not bored. The focus in this regard, is to ensure that the audience is not fixated and subsequently bored. In this regard, Luntz is very effective in the context of audience adaptation.
In making his points, Luntz uses a great deal of relevant examples which the audience can easily associate with. He does make his presentation full of theory and abstract reasoning. Rather, he talks about the daily things which his audience relates with. In a way, Luntz has a great sense of humor which helps in keeping the audience alert and greatly involved. This humor is not actually far-fetched but is drawn from the very situations which the audience experience daily. Luntz makes a comparison between the performance of Obama and McCain in the 2008 election campaigns. He attributes Obama’s success to the ability to easily connect and relate to the audience while making his speeches. On the other hand, McCain is presented as somebody who highly depends on the teleprompter and does not thereby clearly connect with his audience.
Luntz maintains a proper eye contact with the audience and also greatly applies gestures in driving his points. His tonal variation is conducted very perfectly and this helps in balancing emotions of his audience. In a way, Luntz clearly understands the emotional aspects relating to his audience. After making an important point, he pauses in the speech and this gives the audience an ample time to absorb and realize the importance of that point. Nevertheless, it is important to note that Luntz digresses much in the course of his presentation. In the course of providing examples, he seems to go overboard and thereby deviate for a while before focusing back to his main speech.





References
Luntz, F. I. (2009). What Americans really want . . . really: the truth about our hopes, dreams, and fears. New York: Hyperion. Read More
Cite this document
  • APA
  • MLA
  • CHICAGO
(“Frank Luntz Lections on Beliefs, Attitudes, and Values Essay”, n.d.)
Retrieved from https://studentshare.org/journalism-communication/1620244-no-topic-the-topic-is-in-the-instructions
(Frank Luntz Lections on Beliefs, Attitudes, and Values Essay)
https://studentshare.org/journalism-communication/1620244-no-topic-the-topic-is-in-the-instructions.
“Frank Luntz Lections on Beliefs, Attitudes, and Values Essay”, n.d. https://studentshare.org/journalism-communication/1620244-no-topic-the-topic-is-in-the-instructions.
  • Cited: 0 times
Comments (0)
Click to create a comment or rate a document

CHECK THESE SAMPLES OF Frank Luntz Lections on Beliefs, Attitudes, and Values

Current Event -Values, Attitudes & Perceptions

...? Current Event on Values, Attitudes & Perceptions The essay aims to select, read, and analyze a recent event or article gathered from magazines, journals, newspapers, or World Wide Web media on the topic covering values, attitudes and perceptions in organizational behavior. The discourse would include the following: (1) a brief reaction to the article/work of your choice that pertains to topics covered in this module; (2) an explanation on the reason why this article pertains to class by providing a summary of the article in terms of the importance of the topic versus our class learning. Current Event on Values, Attitudes & Perceptions:...
1 Pages(250 words)Essay

Attitudes and Beliefs

...?Running Head: ATTITUDES AND BELIEFS Attitudes and Beliefs Client’s xx June I took three of the Project Implicit assessments on diversity: (1) Age-Groups, (2) Race, and (3) Social and Political Study. The results of my implicit association with age-groups, race, and social and political standpoints demonstrate some biases towards particular age groups, races, and social and political standpoints. However, these biases, according to the results, are somewhat minimal but still I consider them significant particularly in my chosen career which is counseling. To discuss the results more specifically, the age-group assessment result suggests that I possess an implicit...
2 Pages(500 words)Assignment

Values and Attitudes

...? Describe the difference between values and attitudes. Values and attitudes are two very important concepts in the realm of sociology and psychology. According to the article entitled “Clarifying Values” by Judy Harrow, attitudes are defined as “general opinions or beliefs”(Harrow, 2011). Values, on the other hand, are a bit more complex as they tend to be what a person places a higher priority on in life. Values help people make choices within their daily lives(Harrow, 2011). Therefore, attitudes are something like the building blocks as they help make up the...
1 Pages(250 words)Essay

Ethical beliefs and values

...Ethical beliefs and values Individuals working towards a common goal for personal as well as combined benefits form s popularly called as"organizations" or "associations". These firms or companies formulating and providing a challenging and a learning working environment, also consist of moral, social as well as professional values, rules and regulations that all the employees at all levels have to abide by. This is essential for an efficient organization to remain profitable on long-term basis. For the same matter, an individual working for an organization must have the ethical and social values similar to that of the organizations in order to generate the desired...
11 Pages(2750 words)Essay

Leadership : Ethics, Values, and Attitudes

...Leadership: Ethics, Values, and Attitudes In Topic One, leadership is defined as an individual’s behavior as he directs a group’s activities as they work to achieve a common goal. The same topic further describes leadership as a relationship and interplay between various actors in a certain context. Based on these definitions, this paper will reflect on the nature of leadership, and how leadership differs from management. In the topic, management is described as being a top-down or linear rather than interactive process like leadership, and is more scientific and formal than leadership. This makes leadership a process in which the leader influences his followers, and the followers influence the leader as...
2 Pages(500 words)Essay

Egyptian Cultural Values and Beliefs

...besides not partaking other peoples tasks hence reducing disagreement cases (Stewart). Some of the Egyptian elements that I may like to emulate and advocate in my family or community encompasses how women tend to be responsible in taking care for their homes, children as well as not engaging in affairs out of own marriages (Stewart). Additionally, the accountability of Egyptian men as family heads, how they are responsible in providing basic as well as secondary needs. Moreover, how the Egyptians honour and respect their religion by keeping their holy day as well as praying severally daily is another major element that I would like my family besides the community imitated. Work Cited Stewart, Kristy. “Egyptian Cultural...
1 Pages(250 words)Essay

History of Republic of Korea and its Affect on Cultural Values, Attitudes, & Beliefs

...as their guiding ideology in order to counter the influence of Buddhists. Joseon Dynasty had a well-balanced political system where recruitment of government officials involved a civil service examination system. Confucian society highly valued education, manufacturing and commerce. Korea enjoyed an unprecedented flowering of art and culture during the reign of King Sejong in the fourth monarch. King Sejong was much interested in astronomical science where water clocks, sundials, astronomical maps and celestial globes were produced on his request (Peterson & Margulies, 2010). King Sejong initiated the complication of National Code and put a legal system to streamline his ruling structure. Choson Dynasty kingdom was later...
6 Pages(1500 words)Research Paper

Attitudes,values and job satisfaction

...and reporting crosschecked by both internal and external auditors and this creates room for unscrupulous accountants to deal dishonestly. Whereas external auditors are crucial in overseeing honest financial accounting and reporting, they do not help when they have a dual relationship with an organization. This happens when external auditors are allowed to be investors in or partners with an organization they are supposed to oversee (Wilson, 2004). The scriptures warn against dishonesty and highlight its repercussions. Proverbs 12: 13 – 14 admonishes that lies lead to trouble but honesty vindicates. The passage further asserts that honesty brings satisfaction and rewards. In conclusion, dishonesty pervades many aspects of work life and...
2 Pages(500 words)Research Paper

Beliefs and Attitudes about Light Cigarettes

...Beliefs And Attitudes About “Light” Cigarettes H318 Beliefs And Attitudes About “Light” Cigarettes It is common knowledge that cigarette is injurious to health. However, with the passage of time, people became more informed about the hazards of smoking and smokers. This is when they started to find alternates to smoking in order to help them reduce the amount if not quit smoking completely. The National Cancer Institute has researched and reached the conclusion that smoking lights or ultra- lights is in no way dissimilar to smoking regular cigarettes. In fact, it may be equally harmful. Thus, one should never substitute smoking lights and ultra-lights as a substitute of...
3 Pages(750 words)Essay

Social Welfare, History, Values and Beliefs

...investigation. This view relates to inherent complexity in measurement and definition of stigma in healthcare insurance. The concept of stigma as regarding social welfare is a serious issue in America because of the negative perception that people have about governmental assistances such as food stamps. Stigma also grows due to improper interaction of behaviors and attitudes of the recipients of governmental supports and persons responsible for the distribution of the given assistances. Even as America continues to evolve, the society characterizes with complex cultural systems but with elaborate standards and behaviors that define the true nature of the society. In simplistic terms, culture is a system of...
9 Pages(2250 words)Essay
sponsored ads
We use cookies to create the best experience for you. Keep on browsing if you are OK with that, or find out how to manage cookies.

Let us find you another Essay on topic Frank Luntz Lections on Beliefs, Attitudes, and Values for FREE!

Contact Us