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Follow the attachment and answer each question in it - Essay Example

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The independent variables in this experiment were agency assignment language with two levels; human agency vs. virus agency and virus…
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Download file to see previous pages The literal image was a high resolution photograph taken from the Centers for Disease Control and Prevention website.
The factorial design type allowed the independent variables to be manipulated between four different groups of college aged adults at a public University within the United States. The purposes of this research were to advance knowledge on design elements which further enhance the effectiveness and influence of printed education materials. The research hypothesis was that the motivational force of printed education materials would be increased through consistently assigning agency to the virus; meaning that human passivity would make readers consider the virus a predator seeking out potential targets. It was hypothesized that this would heighten the health threat of the virus and perceived susceptibility to the threat.
In order to achieve a high level of experimental control in this research study participants were assigned to one of four conditions and in each condition participants received a single page of printed education material that was related. The single page fact sheet was distributed along with a questionnaire. The readability levels of the human and flu agency versions were calculated using five different formulas from an online score tool and the average grade levels for readability were 8.2 and 8.6 ensuring that readability was similar across the groups.
Thirteen semantic differential items were used to determine the participants perception of the credibility of the fact sheets. A memory based manipulation check was incorporated with five questions concerning what the participants had read specifically as an index of the participants sensitivity to the linguistic language manipulation. Seven Likert type items assessed participants perceptions of their susceptibility to the virus, H1N1 and their perceptions of the vaccine; their affective ...Download file to see next pagesRead More
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