Branding - Essay Example

Comments (0) Cite this document
Branding is an act of product marketing that entails creating a unique image, name, and reputation for a product to win consumer’s mind and loyalty through marketing techniques such a product advertising campaigns (Aronczyk and Devon 72). The main aim of product branding is to…
Download full paperFile format: .doc, available for editing
GRAB THE BEST PAPER93.4% of users find it useful
Read TextPreview

Extract of sample "Branding"

PRODUCT BRANDING What definition of branding makes most sense to you? Branding is an act of product marketing that entails creating a unique image, name, and reputation for a product to win consumer’s mind and loyalty through marketing techniques such a product advertising campaigns (Aronczyk and Devon 72). The main aim of product branding is to establish a differentiated and significance presence in the target market. The marketers use a consistent theme when doing product branding to achieve consumer loyalty and trust in the product. A brand on the other hand is the image or idea about a specific service/product that consumers associate with through name, slogan, design, or logo representing the company. In fairly competitive product/service market, product branding is an essential marketing tool for building consumer trust and loyalty on a product (Aronczyk and Devon 75).
Effectiveness of branding in a price competitive market
The concept of branding would is a marketing principle that is used by companies both in the product and price competitive industry. However, depending on the nature of competition in the market place, the effectiveness of branding is determined by either price or commodity nature of competition. In a price-competitive market economy, product branding is rendered ineffective since it is cost-ineffective. This is because consumers are price elastic, therefore, they are more sensitive to price differential property that to building image and brand loyalty. This implies that in a price competitive market, unlike product competitive market, consumers’ purchasing parity and choices are highly influenced by their ability to buy and hence product insensitive (Aronczyk and Devon 56). Advertising or any product promotional methods aimed at winning consumer’s trust and building product image among the consumers is uneconomical in a price competitive market but effective in a commodity competitive market.
Work Cited
Aronczyk, Melissa, and Devon Powers. Blowing Up the Brand: Critical Perspectives on Promotional Culture. New York: P. Lang, 2010. Print. Read More
Cite this document
  • APA
  • MLA
(“Branding Essay Example | Topics and Well Written Essays - 250 words - 2”, n.d.)
Branding Essay Example | Topics and Well Written Essays - 250 words - 2. Retrieved from
(Branding Essay Example | Topics and Well Written Essays - 250 Words - 2)
Branding Essay Example | Topics and Well Written Essays - 250 Words - 2.
“Branding Essay Example | Topics and Well Written Essays - 250 Words - 2”, n.d.
  • Cited: 0 times
Comments (0)
Click to create a comment or rate a document



...of the Marketing of the Concerned 28 October Branding There is no denying the fact that the theorem “successful brands are built on successful products” is totally true and valid. Many a time companies try to push weak and irrelevant products in the market by backing them with costly and pointed marketing and advertising campaigns. This primarily happens owing to a misplaced and faulty understanding of the overall concept of branding. Branding involves some sacrosanct and pithy attributes which are closely intertwined with the quality and utility of the product being branded, which if overlooked could lead to unexpected results. The primary thing is that...
3 Pages(750 words)Essay


...?Brand audit Introduction: The Big Issue “The Big Issue” (TBI) is one of the most renowned entertainment magazines of United Kingdom (UK). It was launched in the year 1991 by Gordon Roddick and John Birdin in response to the increased number of homeless people in UK (Big Issue, 2013d). The startup capital of $50000 was provided to the magazine by “The Body Shop”. The launch of the magazine TBI was actually inspired by Street News, a leading newspaper in the United States of America (USA) sold by the homeless people. The main objective behind the launch of the TBI was to provide employment opportunity of the homeless people of UK. The TBI magazine is sold by the vendors who are homeless in UK (Big Issue, 2013d)....
5 Pages(1250 words)Essay


...?Branding Table of Contents Introduction 3 Current branding strategy of Cinnabon Inc. 3 Multi-Channel Operations 4 Protection of Brand Image 5 Selection of partners 6 Branding Strategy 6 Advertising 7 Social Media Presence 8 Online Business 10 Brand Management 11 Reference List 12 Introduction Around the centuries branding has been acting as a simple way of distinguishing the goods of one producer from another. As per the American Marketing Association brand is defined as the design, symbol, sign, term, name or a combination of all of them, which helps the customer to distinguish the goods and services of one seller or a...
8 Pages(2000 words)Assignment


...Table of Contents Table of Contents 1 Introduction 2 2 Background 2 3 Research Problem 4 4 Research Framework 5 4 Research Aims and Objectives 5 4.2 Research Questions 6 4.3 Research Hypothesis 6 4.4 Research Methodology 7 4.4.1 Data Collection 7 4.4.2 Data Analysis 7 4.4.3 Major Steps in the Research Project 8 4.4.4 Research Model 9 5 Significance of the Study 10 6 Focus of the Study 12 7 Review of the Literature 13 7.1 Brands and Status 14 7.2 Micro-Marketing 16 7.3 Macro-Marketing 18 8 Theoretical Framework 19 8.1 Status Seeking in the Marketplace 19 8.2 Perceived Conspicuous Value 20 8.3 Perceived Unique Value 22 8.4 Perceived Social Value 23 8.5 Theory of Cultural Capital 24 9 The Model 26 10...
23 Pages(5750 words)Essay

National Branding vs Private Branding

...National Branding Vs. Private Branding National branding and private branding are two different and separate forms of branding which have their own way of working through the functions of marketing. National Branding is the kind of branding which promotes a national product for the people, while private branding promotes an individual product in the market. National branding is a process through which a product is distributed and marketed nationally under the brand name of the producer or the manufacturer of the product themselves. A producer of the product sells the...
3 Pages(750 words)Essay

Both Dostoevsky and Kierkegaard are considered existential theists, yet their form of theism is a radical departure and critique of traditional religious beliefs and institutions. Explain how this radical theism develops into an expression of exi

2 Pages(500 words)Essay


...A Research Proposal on the Effect of Foreign Brand on Consumer Perception Table of Contents Table of Contents Chapter 2 0 Introduction 2 2.0 Research Problem and Research Questions 3 Chapter 3 5 Literature Review 5 Chapter 4 7 4.0 Theoretical Framework 7 Chapter 5 9 Research Methodology  9 Chapter 6 10 Significance of Research 10 Timeline  11 References 12 Chapter 1 1.0 Introduction Branding plays a great role in the advertisement of products and services (Davis, 2009). The first step towards establishing a successful brand is to understand how to balance and manage divisional, corporate, and product brands and subsequently leverage equities across an organisation as well as establish brand architecture (Hasanali et al, 2005... )....
8 Pages(2000 words)Research Proposal


...DD Month YYYY Branding Introduction In the modern marketing, companies have a high level of competition in order to gain new market shares and maintain their existing market shares. In order to make sure that this is a success, branding has become very crucial. This ensures that companies, products, and services can be differentiated from those of the competitors (Pride, pg. 291). Brand positioning is how a brand can be differentiated from that of the competitors and how it sits in a market. This describes who the company is, both emotionally and intellectually, and what it aspires to be. Brand positioning is aimed at allocating products and services...
2 Pages(500 words)Assignment


...Branding Report Branding Report INTRODUCTION This report aims to evaluate Colgate’s marketing and business strategies that help the company to successfully operate in the global environment. Colgate-Palmolive was founded in 1806 in New York by William Colgate, who believed in bringing forth innovation through the making and selling of soap (Colgate, 2014). Since the beginning of the business operation Mr. Colgate wanted to boost customer health and provide products that could enhance the quality of their lives (Sekar, 2008). For almost two decades, the Colgate-Palmolive persisted with the same objectives to help and innovate and expanded its product lines, which greatly helped the company to expand...
12 Pages(3000 words)Essay

Case Study

3 Pages(750 words)Research Paper
sponsored ads
We use cookies to create the best experience for you. Keep on browsing if you are OK with that, or find out how to manage cookies.

Let us find you another Essay on topic Branding for FREE!

Contact Us