Free

Communication Paper - Essay Example

Comments (0) Cite this document
Summary
40 percent of the products are advertised by at least one celebrity in China which leaves a long lasting effect on young people. This shows how the brand…
Download full paperFile format: .doc, available for editing
GRAB THE BEST PAPER92.5% of users find it useful
Communication Paper
Read TextPreview

Extract of sample "Communication Paper"

How are celebrity endorsements used in China, use examples China uses celebrity endorsement as a salient marketing strategy where each Chinese celebrity endorses more than 20 brands. 40 percent of the products are advertised by at least one celebrity in China which leaves a long lasting effect on young people. This shows how the brand endorser effects work, the ways and conditions that are required for value transfer to function within various cultures. The values and ideas of a culture are reflected by celebrities who are cultural symbols.
When Nike held on to the famous Chinese 110-m hurdler, Liu Xiang, and he had no option but to leave the 2008 Beijing Olympics following a false beginning, Nike started gaining reputation amongst its young target audience during such a period when several of the other sponsors had let go of Xiang due to his underperformance. It is through celebrities that a certain cultures values and ideas are reflected. Thus, there is a variation in how these personalities make an appearance in advertisements and the effect that they may have.
According to a research certain people had relations with celebrities limited to fun; others felt more of an attachment to them while still others were compelled by a pathological force. When the growth of the market is high and the competition is intense, celebrity endorsement is used by a brand to gain awareness. Most researches approve the results of celebrity endorsement which are frequently based on one branded context.
Works Cited
Hung, Kineta, Kimmy W. Chan and Caleb H. Tse. "Assessing Celebrity Endorsement Effects in China: A Consumer-Celebrity Relational Approach." Journal of Advertising Research (2011): 6-21.
Rein, Shaun. Forbes.com. 11 February 2009. 10 December 2012 . Read More
Cite this document
  • APA
  • MLA
  • CHICAGO
(“Communication Paper Essay Example | Topics and Well Written Essays - 250 words”, n.d.)
Communication Paper Essay Example | Topics and Well Written Essays - 250 words. Retrieved from https://studentshare.org/journalism-communication/1611187-communication-paper
(Communication Paper Essay Example | Topics and Well Written Essays - 250 Words)
Communication Paper Essay Example | Topics and Well Written Essays - 250 Words. https://studentshare.org/journalism-communication/1611187-communication-paper.
“Communication Paper Essay Example | Topics and Well Written Essays - 250 Words”, n.d. https://studentshare.org/journalism-communication/1611187-communication-paper.
  • Cited: 0 times
Comments (0)
Click to create a comment or rate a document

CHECK THESE SAMPLES OF Communication Paper

International Business Communication Paper

...?. International Business Communication Paper Executive summary Kenya is a country in the East of Africa and it is the economic hub of the region, probably because of the huge potential and educated workforce. Apart from the political unrests seen in 2007/08, the country is doing quite well in all sectors compared to her neighbors, most of who are languishing in civil wars. The country has a multiethnic population made up mostly of young people, the median age of who are 18-19 years old. The political situation is one of the factors that determine success of investments. The business sector has potential the progress of which is limited by corruption, with many government agencies expecting kickbacks in...
6 Pages(1500 words)Essay

Nonverbal Communication Paper

...?Nonverbal Communication Body language, such as gestures, facial expression, body movement and posture, or eye behavior Communication is what differentiates a man from a beast. It is the essence of life and we all need to communicate with each other throughout our life. Man is a social animal and needs others to do his work or to work for others and this is accomplished by communicating his message or needs to the other person. As time passes by the need for communicating also gained intensity. Communication took many forms that were not used in medieval times, we use modern technology for our communication now but the form that never changes is the nonverbal communication. We use it almost in half of our communications daily... ...
5 Pages(1250 words)Essay

Demonstrative Communication Paper

...? Demonstrative Communication Introduction Communication Communication is the process of transmitting information. It might also entail the process of sharing information. Communication needs a correspondent, the message to be transmitted and an anticipated recipient. It can also be described as the procedure of sending and receiving information. Communication encompasses the transfer of thoughts, data, and facts among others via speech, gestures, inscription, or behavior. It can be oral or nonverbal, written or illustration. Oral communication encompasses oral or written communication while nonverbal...
3 Pages(750 words)Essay

Demonstrative Communication Paper

...? Demonstrative Communication Paper al Affiliation Demonstrative Communication Paper Introduction The communication process encompasses different components and integrates varied essential factors to determine its effectiveness. According to Martires (2004), “it is best to view communication in terms of a configuratin of interacting elements. Communication should be designed so that the various elements complement, rather than negate each other” (p. 87). As such, communication has been examined in depth through asserting different categories, classifications, levles, components, and facets that contribute to messages being received, as intended. For the current discourse, the aim is to describe demonstrative communication, a form... of...
3 Pages(750 words)Essay

Demonstrative Communication Paper

...? Demonstrative Communication Paper of the Demonstrative Communication Paper Introduction Communication is the process of transferringand getting the messages. It comprises of exchange of thoughts, sending and receiving messages. The mode adopted for the purpose in view may be speech, signs, writing or behavior. Broadly speaking, two types of communications may be identified, verbal and non-verbal. Verbal communication involves both spoken and written communications. As for non-verbal communication, gestures, the tone of delivery, voice quality, facial expression, body posture, eye...
4 Pages(1000 words)Essay

Demonstrative Communication Paper

...? Demonstrative communication Insert Insert Introduction There are about 6.800 languages across the world. However, people do not just communicate using words. Communication is more than the words people speak. In fact, a large portion of people’s communication is non-verbal. Every day, people respond to nonverbal cues for instance, postures, facial expression, eye gaze, gestures, and tonal variation. Demonstrative communication involves the use of non-verbal cues to communicate. Non-verbal communication is a very important part of people’s everyday life since it reveals the inner character of people. It also reveals how people relate to each other. Nonverbal or demonstrative communication accounts for about 93 percent of people’s... ...
4 Pages(1000 words)Essay

Intercultural Communication paper

...Intercultural Communication Cultural Differences The cultural differences in Bill, Helen, and Margaret can be seen in the sender's and the receiver's expectations and interpretations of the messages that are sent and received. In the example of Bill and Margaret, the case study is an example of intracultural communication where both members view themselves as dominant (Samovar, Porter, and Stefani, 49). With Helen, viewing herself as sub-dominant, the communication is intercultural. Gender is two groups of people that "perceive themselves differently...see the world differently...act differently...[and] talk differently..." (Samovar, Porter, and Stefani, 51). When Bill uses the term...
3 Pages(750 words)Essay

Intercultural Communication Paper

...Intercultural Communication Paper of Phoenix Submitted to Dr. Julie Hu For SOCI 315 March 30, Introduction The development of language as a means of communication has enhanced the growth of culture all over the world. Language facilitated the replacement and expression of behavior with concrete and concise messages. The concept of culture which incorporates language as one its critical elements has a rich theoretical background. Its definition, framework, interpretation and application differ according to perspective. Diversity in culture is eminent and is closely evaluated in terms of their impact and effect on academic success. The United States has been considered home to various...
6 Pages(1500 words)Essay

Communication paper

...Analysis of a Conversation Using Communication Models The communication case is a conversation between friends that involves two people. My friend and I were discussing about some possible things to do this coming weekend because it’s the only free time we can hang around. Usually, both of us are busy with our studies in different schools so seeing each other on a weekend is an opportunity to have some fun. My friend called dropped by at my house so we can make some plans for the weekend. The Shannon-Weaver Model of linear communication states five basic factors which includes sender, message, transmitter, receiver, destination and noise (Shannon, 1948). In the conversation, the sender...
2 Pages(500 words)Essay

Communication Paper

...Verbal and Non-verbal Communication Affiliation Verbal and Non-verbal Communication In the modern society, communication is used freely by everyone. It is described as the relational avenue of creating and interpreting information that requires a response. It is a complex process that people view in different ways and deals with a wide array of matters that relate to many aspects of life. Communication involves giving and taking information and sending and receiving messages either through verbal or non-verbal communication. Communication plays the main role of tying people together in this diversified world. Our feelings, needs, wants...
2 Pages(500 words)Essay
sponsored ads
We use cookies to create the best experience for you. Keep on browsing if you are OK with that, or find out how to manage cookies.

Let us find you another Essay on topic Communication Paper for FREE!

Contact Us