Social Effects of Mass Media - Research Paper Example

 Specifically, social media has been significantly exploited in targeting teenagers when enterprises are marketing their differentiated consumer products and services (Lievrouw 183). The objective is to capture market segments that are dominated by teenagers.

News on the increased use of social media in marketing products and services has also been reported in different markets across the globe (Yadav 114). While marketing to teenagers has been predominant, reporting of marketing practices via social media has been substantially exacerbated in today’s world. Social media has provided business enterprises with a platform where they can directly interact with potential consumers, and subsequently, lure them into buying. As a result, social media has redesigned the mode of doing business for many enterprises.

Businesses identify their targets and implement strategies to influence these targets. In so doing, a relationship is established based on how convinced the targets are.