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In the contemporary times, marketing news has essentially captured the use of social media in targeting specific consumer segments…
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News Topics Business enterprises have been fast in designing and implementing operation strategies that fully exploit new and improved technologies. In the contemporary times, marketing news has essentially captured the use of social media in targeting specific consumer segments. Specifically, social media has been significantly exploited in targeting teenagers when enterprises are marketing their differentiated consumer products and services (Lievrouw 183). The objective is to capture market segments that are dominated by teenagers.
News on the increased use of social media in marketing products and services has also been reported in different markets across the globe (Yadav 114). While marketing to teenagers has been predominant, reporting of marketing practices via social media has substantially exacerbated in today’s world. Social media has provided business enterprises with a platform where they can directly interact with potential consumers, and subsequently lure them into buying. As a result, social media has redesigned the mode of doing business for many enterprises.
Businesses identify their targets and implement strategies to influence these targets. In so doing, a relationship is established based on how convinced the targets are. For instance, marketing that targets teenagers has been reported to assess and evaluate the factors that influence teenage buying behaviors (Bax, 2012). Social media has emerged as a substantial influencing factor in determining teenage consumption trends for differentiated products and services, ranging from edibles to clothing or even luxury products.
Works Cited
Bax, Amy. Marketing to Teenagers Effectively. Resources for Entrepreneurs, 2012:
http://www.gaebler.com/Marketing-to-Teenagers.htm
Lievrouw, Leah. Handbook of New Media: Social Shaping and Social Consequences of ICTs. New York: SAGE, 2006.
Yadav, K. P. Social Effects of Mass Media. New York: Adhyayan Publishers & Distributors, 2009. Read More
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