Download file to see previous pages...
The power of the majority implies the power of quantity, therefore a control over the mass consciousness nowadays is so desirable.
A new order of society has begun its formation since the end of the World War I when the role of the mass became crucial – “mass society” (Shils 43). With the new society new needs and concerns had come. To satisfy those needs and concerns mass culture was born, and to communicate them in a mass way, a mass media was developed.
The study of those effects which mass media caused on mass society had immediately begun. Already in 1922 “Lippman argued that mass communication could become the basis for people’s view of the world, and about the same time, in 1927 Lasswell considered mass communication as a tool for manipulation and social control” (Perse 3). Latter McLuchan in order to stress on a type of social relationships that mass media has formed within mass society called modern society “a global village” (Galician). That means those issues and beliefs, stereotypes and, generally, all those social relations which once had only existed inside a social group now are spread on a general global community. Therefore all those people who are involved in mass communication are members of a single global social group – mass society. And as for every social group the process of socialization is unavoidable, behavior of members of mass society is determined by norms, values and culture of mass society (Galician). To establish those issues mass media is widely used.
One of the main characteristics of mass media is its learning effect. However, this learning process is quite different from education. Denis McQuail says mass media can serve for “a cultivation of images” (20). And Mary-Lou Galician describes it as a process of “eculturation” (Galician). It means mass media enforce some mass cultural issues
...Download file to see next pagesRead More
Mass Media, Violence and Hate
Technology today has advanced so far, that it is relatively easy for virtually anyone to access mass media content from wherever they are. Mass media can be described as any channel through which information is accessed by a large number of people.
Media claims to represent a reflection of reality. Through this essay we will try to suggest that although the depiction of reality is real but it shows a skewed version of reality. The media version of reality encourages human beings to engage in stereotypical behavior, racism, consumerism and a distorted image of self and social groups.
The response of people to various social, political and economic issues is usually influenced by their personal experiences and beliefs. The environment of each individual is also likely to have a critical role in human behavior and relations in the context of a particular society.
Initially, these consequences were viewed as being intense, direct, and relatively constant on the society as a whole. After the World War I, the critics were convinced that the media-oriented political campaigns could have strong and direct effect in the voters.
A couple of decades back, even movies and TV shows had some morals in them which the producers and writers wanted to put across to the world. They were a source of entertainment but in addition to that they were also a source of beneficial lesson or information. This has changed today. Today the media is market driven. They show the masses what they want to see.
It is hard to fully understand how the media influence society, however, because, in reality, every person is exposed to different social factors that can impact their attitudes and behaviors and they also have internal factors that shape their actions too.
Gone are the days when television was being used as a tool to simply educate people in order to allow them to form their own influences. These days, television not only educates people, but it also alters the perception of the viewers into either accepting what is presented before them with either a positive or negative spin.
Today, all these mass media elements are found in nations all over the world. There are many authorities such as parents and teachers who have expressed concern with the way children’s values are affected by all available mass media elements. Programs, stories or images that are presented through mass media elements such as situation comedies, soap operas, talk shows, cartoons, or sports programs can tremendously influence the way that children think of themselves.
Games have been part of humanity since time immemorial. Scholars from different fields of endeavor have been intrigued by the development of games from their simplest form to the most complex games of today.