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Communication - Monroe's Motivated Sequence - Assignment Example

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Attention - The First Lady started her speech by quoting President Obama as saying: “The challenges we face are unprecedented; and that we need to build a new foundation for economic growth in America.” Quoting the President and using “we” are effective strategies in…
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Communication - Monroes Motivated Sequence
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Monroe’s Motivated Sequence Monroe’s Motivated Sequence in Michelle Obama’s Speech Attention - The First Lady started herspeech by quoting President Obama as saying: “The challenges we face are unprecedented; and that we need to build a new foundation for economic growth in America.” Quoting the President and using “we” are effective strategies in acquiring the attention of the listeners, because it becomes apparent that the issue concerns them.
Need - After saying that the administration is doing its part of the job, the First lady states: “But we cannot do this alone here in Washington. Economic recovery is as much about what you’re doing in your communities as what we’re doing here in Washington; and it’s gonna take all of us working together.” These lines create the need in every listener living in America. It creates the realization that people should do their part too because any good outcome will also be for them.
Satisfaction - The First Lady introduces the project “United We Serve” and presents how everybody can make the changes needed. She states: “With the knowledge that ordinary people can achieve extraordinary things when given the proper tools, this initiative aims to both expand the impact of existing organizations and encourage people like you and me to develop our own do-it-yourself service projects.” She presents a tangible, possible solution to the current problem.
Visualization - The First Lady painted a verbal picture of how fulfilling it is to help other people achieve their goals. “The fulfillment of putting your faith into action and feeling that you’re part of something bigger than yourself, and doing your part for the greater good.” According to Price, this is an effective way to “appeal to [the listeners’] emotions and desires.”
Action - As Price mentioned, “Remember, people don’t like to get outside of their comfort zones and spend their own time solving the problem you’ve presented, so be sure to make the action steps easy on them.” Thus, the First Lady’s offer to simply “Log on to serve.gov and let’s work together to build a new foundation for America” makes it easy for the people to act. It basically makes one feel that the solution is right at the tip of their fingers, and all they need to do is to click.
Monroe’s Motivated Sequence in Justin Beiber’s Proactive Commercial
Attention – Beiber’s opening statement of facts about being a teenager grabs the target market’s attention. “There are some things that just come with being a teenager…And then there’s zits...I can’t stop that.” Immediately, the target market will want to hear more of what is being presented in the commercial.
Need - Beiber says: “Coz there’s no way I’m gonna let a bunch of zits get in my way,” and the voice over continues: “Want acne out of your life?” It is a common knowledge that almost all teenagers go through the stage where acne breakouts become almost inevitable. These lines emphasize the need to solve this problem.
Satisfaction - For this part, the commercial is able to present a solution to acne: Proactive. It is also possible that many people will believe this proposed solution, because the commercial presented testimonials as evidences to support their claims. “Get control over those zits” is a strong line in the commercial, because it gives a feeling that something inevitable and uncontrollable like acne breakout during teenage years can be controlled through Proactive.
Visualization - The commercial presented “before and after” pictures along with the testimonials of Proactive users. This is a strong strategy in painting a picture in the minds of the target market. This makes them imagine how it will be like to have a face that is “crystal clear...changed...forever.” The words used (i.e. secret weapon, zeroes in on stubborn zits, clears them up fast, completely gone, etc.) are very enticing.
Action - Beiber’s closing lines: “Being a teenager is hard enough. Why make thing harder? Proactive will get those zits off your face and keep them off. So what are you waiting for? Be Proactive.” encourages action among the target market. Also, all throughout the commercial, steps on how to place an order and the freebies one will get upon purchasing makes one feel how easy it is to get that “proposed solution” to the problem.
On a personal standpoint, the commercial is effective for its target market. However, there are still more ways to make it more persuasive. For example, the commercial could have presented more negative facts about having zits as a teenager. While the commercial tackles the possible reasons for having zits (i.e. how Beiber holds the microphone against his chin, etc.), it does not emphasize the negative effects of having acne breakout. Presenting the negative feelings usually associated with having zits in the need part of the commercial could have made the audience relate more to the problem presented. Consequently, it would have appealed more to the feelings and emotions of the audience in the visualization part.
Works Cited
Obama, Michelle. “First Lady Michelle Obama calls on you to serve.” Speech. 19 June 2009.
YouTube. 25 July 2012. Retrieved from http://www.youtube.com/watch?v=7ZaBHgj6jYE&feature=results_video&playnext=1&list=PL6E9604946A36CB95
Price, Krista “KPs Speech Class - Monroes Motivated Sequence.” Digital file. 11 November
2009. YouTube. 25 July 2012. Retrieved from http://www.youtube.com/watch?v=k0ED3PckYaM
Shakeel, Sumaiya. “Monroes Motivated Sequence (MMS).” Informative Speech. 12 June 2011.
YouTube. 25 July 2012. Retrieved from http://www.youtube.com/watch?v=dy-DGG4ZWpE Read More
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