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Rhetorical Criticism-Week 6 Part I - Article Example

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To a major understanding, a popular culture text is referred to as the daily actions, events and objects that have radical implications in a person’s beliefs and behavior. In this…
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Rhetorical Criticism-Week 6 Part I
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Introduction Media communication is necessary to be informed and kept abreast with popular culture texts. To a major understanding, a popular culture text is referred to as the daily actions, events and objects that have radical implications in a person’s beliefs and behavior. In this context, music videos are represented as rhetoric lyrical and visual centered. It is an elementary description of how communication is mediated among culture texts. Music, through the illusion of life perspective in analyzing it and how it showcases media effects, both casual and correlation effects. Elements represented by these music videos enhance rhetorical analysis of the culture texts.
Lil Wayne and Birdman’s music video, ‘Fire flame’ is one that was received with extreme eager to the fans all over the world. The lyrical description is often said about, and its listeners’ belief and behavioral characteristics need to be explored as they are regularly reflected on. The video falls under the hip-hop genre of music that is known to have the largest followers in the universe. This piece of entertainment is highly prominent. It is, therefore, necessary to determine how much its messages are perceived by the listeners and how they relate to the every fans’ life.
The ‘Fire Flame’ music video has an intense description that hurls more on its experience among the artistes and fans. The music corresponds congruently to the young generation but incongruently to the older generation. It is a rhetoric perception since as it depicts different lyrical messages to different audiences (Sellnow 116). It depicts all about money and fame and to some extent, lurid sexual experiences. Fans consider this the trending ways of the century. It conveys emotional messages that term fans as ‘die-hard-fans’. It imparts in a negative way conceptually.
According to the illusion of life perspective, the interpretation of the music video overrates vast experience. The youth, middle-aged men and other persons are the realest followers of the music. It is also initiated as a religion to some of the hard-core fans. It has arisen to the creation of various mal-intention groups and organizations aimed at promoting the music. The music release patterns are apt and always in the rise of production, developing both comic and tragic messages to all audiences (Sellnow 123).
Perspective evaluation of this music video touches on various aspects of life. The video’s potential implications affect both the fans and opponents of the music. This music does not effectively appeal to parents (Sellnow 124). The message of life is all about fun and for this music, unappealing sex scenes that men think about is disrespectful and portrays a vulgar picture to an older person. Fans are embarrassed singing or viewing such a video in front of older people. This attitude makes the fans an escapist of the harsh reality that exists by being in a group that shares the same interest and feeling.
Conclusion
It is logically relevant to comprehend how music videos interact among persons by how it conveys messages. The goal in listening to such music is not evoke feelings of fun, but how it portrays its illusive communication passed across to the audience. The articulation of the music functions is rhetoric, therefore, persons need to appraise persuasive ways in which a popular culture text can positively relate and communicate.

Works Cited
Sellnow, Deanna D. The Rhetorical power of Popular Culture: considering mediated texts. New York: SAGE. 2009.
Link: http://books.google.co.ke/books?id=vQIr-vCK2ggC&printsec=frontcover&source=gbs_ge_summary_r&cad=0#v=onepage&q=illusion%20of%20life%20perspective&f=false Read More
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