Media Research - Discussion - Essay Example

Comments (0) Cite this document
Why? Mass media comes in many formats, even pervading video games with its marketing and advertising messages and the type of popular culture slogans and…
Download full paperFile format: .doc, available for editing
GRAB THE BEST PAPER94.4% of users find it useful
Media Research - Discussion
Read TextPreview

Extract of sample "Media Research - Discussion"

HERE YOUR HERE HERE HERE Media Research – Discussion As a media researcher, the most fascinating area of exploration would be effects studies as it relates to media influence. Why? Mass media comes in many formats, even pervading video games with its marketing and advertising messages and the type of popular culture slogans and phrases that continue to exert influence on behavior and social attitude. Effects studies are more important than process studies or gratification studies as this field of research identifies the social and psychological connections as to why media maintains the ability to alter thinking and behavior.
The focus of the most desired effects studies would be on the content of video games as a mass media format and how it impacts youth personality and behavior. A recent study identified that the content of violent video games maintains the ability to lower player empathy toward others, in a survey of 307 adolescents between fourth and sixth grade (Funk, Baldacci, Pasold & Baumgardner, 26). It was cited as the “creative nature” of these games, accompanied with violent content, that changed how young individuals in society can lose their sense of compassion and kindness toward others with routine exposure (Funk, et al, 26). As identified, many varieties of this type of mass media contain advertising imagery that also alters attitudes and lifestyle focus, making effects studies absolutely fascinating.
Offers one psychologist, “regular exposure to games actually rewires a child’s brand, making them more amenable to violence” (, 1). This, again, is why effects studies would be so critically important to understanding the role of different mass media formats on human behavior as they actually manage to create bio-physical changes to the human brain. Since there are many different formats of mass media other than video games, effects studies on all types of media could determine whether actual brain restructuring could be a potential and common outcome as a reason for why people change their attitudes and social behaviors.
Effects studies related to video game media could be expanded to include the potential for television, radio and the social media found on the Internet to determine whether bio-physical changes occur after routine exposure to multiple media sources. By taking a larger sample of individuals who are not only children but include multiple demographics with different socio-economic backgrounds, actual brain measurements can be taken to witness whether structural changes occur after constant exposure to particular messages in multi-media formats.
Effects studies maintain the potential to create the most good for society to determine what is actually driving changes to beliefs, values and behaviors throughout the country. It would be interesting to get to the root of what is causing such profound changes in society as it relates to mass media to determine whether certain content should be censored to ensure human health and safety. The link between social and personality changes and mass media exposure, whether using youths or adults as targets for study, should definitely be uncovered through effects studies.
Works Cited
Funk, J., H. Baldacci, T. Pasold & Baumgarder, J. “Violence Exposure in Real-Life, Video Games, Television, Movies and the Internet: Is there Desensitization?, Journal of Adolescence, Vol. 27 (2004). Accessed October 7, 2011 at “Video Games and Violence Go Together like Cigarettes and Lung Cancer” (2010). Accessed October 6, 2011 at Read More
Cite this document
  • APA
  • MLA
(“Media Research - Discussion Essay Example | Topics and Well Written Essays - 500 words”, n.d.)
Media Research - Discussion Essay Example | Topics and Well Written Essays - 500 words. Retrieved from
(Media Research - Discussion Essay Example | Topics and Well Written Essays - 500 Words)
Media Research - Discussion Essay Example | Topics and Well Written Essays - 500 Words.
“Media Research - Discussion Essay Example | Topics and Well Written Essays - 500 Words”, n.d.
  • Cited: 0 times
Comments (0)
Click to create a comment or rate a document

CHECK THESE SAMPLES OF Media Research - Discussion

Research and Discussion

..., time, and others. Of the concepts found relevant, the concepts of people, friends and group were chosen to the studied in detail. Discussion The inferential statistics conducted show that students sense of the importance of community was unaffected by other factors associated with involvement with the University. The overall concept of community; even if not associated with the University did exist in the minds of students. On the other hand, the number of friends the person has does have a significant relationship with the importance they associate with a sense of community. This shows us is that the amount of involvement that a person has with people in general seem to be associated with the extent to which they find...
5 Pages(1250 words)Research Paper

Collaborative Research Discussion

...?Collaborative research discussion Introduction Human resource management has emerged to be an essential tool to organizational success. Leadership plays important roles at different stages of human resource managing such as creation of a human resource system, maintain the developed system and improving the system. In this paper, I review articles that relates to the three aspects of human resource management by offering the articles’ summaries, discussing their contents’ relevance to objectives of human resource management, and comparing and contrasting their perspectives. Focus topic 1: Creating a system Article 1: Hiring for the organization, not the job The article by Bowen, Ledford, and Nathan discusses a new hiring model... ...
3 Pages(750 words)Research Paper

Media Research Method

...child predators because children who are victims are not receptive to advice from their parents. This means that parents may not have a clue regarding their internet use. Findings made in the article assert that child predators lurk in sites that are popular among children such as music-sharing sites and social media. They then use the publicly divulged information about the children to identify their targets. The predators then masquerade as younger people to cover their intentions and contact the victims. Eventually, they entice these victims into meetings or stalk them w1ith the purposes of abducting them. This source is significant to the research because it contributes to the combative measures...
12 Pages(3000 words)Essay

Discussion: Field Research

...Discussion: Field Research Discussion: Field Research Identify all of the methods used in this study. Comment on whether they were effective. The method used in the study is the formal questionnaire where the participants were interviewed informally based on a questionnaire. This method may not be very effective because the respondent may not be very honest because anonymity is not preserved. Furthermore, the place of the interview does not encourage the respondent to talk freely since there are other people present especially since it is done in the streets. Also, since the questionnaire is already prepared before hand, the interviewer is not free to ask other pertinent questions. 2. What are some of the challenges faced... by the...
1 Pages(250 words)Coursework

Media history research paper

...categories of media were used in the interview namely sound recording, radio, television, movies, and print. Each category would be discussed later on in the paper together. Sound Recording (Name of interviewee) owned a magnetic tape and tape recorder which he used for listening to his favorite tracks. It was found in his living room. He also had a phonograph which he got from his grandfather. He said he was fascinated with the phonograph since it was the very first recorder ever invented. On top of that, Benjamin Franklin was the one who started it all so he appreciated so much the presence of the phonograph from his grandparents’ home before he got the phonograph. During the 1940s according to him,...
3 Pages(750 words)Essay

Nielsen Media Research

...College Nielsen Media Research Introduction Nielsen media is a leading media audience measurement provider. The company has lots of data stored in its database obtained from different broadcasting companies. The data are very useful for advertisers who compare which broadcasting house has much audience. This is necessary for them to be able to know if they are really passing the message to the people. To do this, Nielson Media is able to know the number of people watching a particular program at any given time. This case study looks into functionality that affect the management of Nelson Media. In this paper the author will present...
9 Pages(2250 words)Case Study

Discussion Research Methods

...Research area 2 about improving the services offered by the library Research questions What measures can be taken in order to influence to engage in textbooks? 2. How is this plan going to be implemented? 3. What contingent plans should be put in order to improve the capability of the members of staff to help students engage in textbooks. Training and development If a gap like the one mentioned above has been identified, it is imperative for the responsible authorities to implement training and development programs that are meant to equip the people involved with the right skills and knowledge to execute the tasks expected of them. Through training, an experienced person in a particular subject guides the less experienced people... area 2...
2 Pages(500 words)Essay

Discussion 2: Action Research

...Discussion 2: Action Research Discussion 2: Action Research Democratic groups of individuals at organized working atmospheres are subject to conflicts resulting from the modes of positioning personal views. I think, the settlement of such issues is possible by the practical handling of action research techniques. Therefore, it may be established that action research solutions are essential for inculcating the democratic principles expected for sustainability of collective enthusiasm among ideologically different group members. My previous job of a teacher exposed me to issues related to cultural confinements with regards to individual opinions. The rigidity of expression of team leadership often reflected a perceivable abstinence... from...
1 Pages(250 words)Assignment

Discussion 1: Collaborative media

...Collaborative Media in the Workplace s The importance of various social media tools and technology for workplace learning and knowledge management is on the increase in many organizations. Many business enterprises, companies, and other organizations realize the importance of collaborative media in which employees share ideas and assist each other in workplace duties using social media tools available today. Wikis, blogs, forums and video conferencing are among the most common collaborative tools available in organizations that enhance workplace learning and overall company performance. The use of social media in organizations is proliferating. More...
1 Pages(250 words)Assignment

Results and Discussion of Research Data

...Racism in Football in Sheffield, UK Table of Contents Introduction 3 Research Aim and Objectives 3 Research Objectives 3 Discussion of the Data 4 Discussion of the Data Retrieved from Interviews 4 Discussion of the Results Perceived from Questionnaire Survey 4 Discussion of the Themes Developed from the Primary Data 12 Racist Behavior Takes Place between Football Players 12 Changes in Racist Behavior in Recent Years 13 Influence of Racism On and Off the Football Pitch 13 Measures in Controlling and Eliminating Racism in Football 14 Summary of Key Findings 15 Role of Media 15 Control Authorities 16 Role of...
10 Pages(2500 words)Essay
sponsored ads
We use cookies to create the best experience for you. Keep on browsing if you are OK with that, or find out how to manage cookies.

Let us find you another Essay on topic Media Research - Discussion for FREE!

Contact Us