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Public Relations - Essay Example

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Communications and PR professionals must adherence to ethical standards when posting and promoting news, information, or products of the organization such as addressing issues of “puffery, bad taste, stereotyping, targeting children, promoting unhealthy products and subliminal…
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Public Relations Communications and PR professionals must adherence to ethical standards when posting and promoting news, information, or products of the organization such as addressing issues of “puffery, bad taste, stereotyping, targeting children, promoting unhealthy products and subliminal advertising” (Marketing Communications par. 1). The Public Relations Society of America (PRSA) have stipulated core values that PR professionals must practice when promoting: “fundamental values like advocacy, honesty, loyalty, professional development and objectivity structure ethical practice and interaction with clients and the public” (Public Relations Society of America par. 4). Information disseminated to the public must always be factual and accurate.
It is important to observe ethical standards to ensure that the public’s and environment’s safety and corporate image is placed at the utmost consideration. As aptly emphasized in PRSA, “protecting integrity and the public trust are fundamental to the profession’s role and reputation” (Public Relations Society of America par. 1).
Works Cited
Marketing Communications. 2010. 12 September 2011
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Public Relations Society of America. PRSA Code of Ethics: Ethical Guidance for Todays
Practitioners. 2011. 12 September 2011 . Read More
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