In order to define techniques employed by 21st-century political speech-writers and speech-makers, it is necessary to make an emphasis on the importance of its impact on the audience: an apt political speech is a guarantee of political success. …
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The following tools of successful political speech writing reveal a curtain of mystery from this rhetoric master skill. Imagery means, such as metaphor and simile: “Like being savaged by a dead sheep”. This simile appeals to the audience and makes an emphasis on required issues clearly. It goes without saying and it’s no wonder that usage of imagery in political speeches bears fruits: in one way or another, subconsciously or not, the recipient audience looks in their memories for a certain image thus information encoded is engraved in their minds. Another technique, such as repetition, is considered to be relevant in political speech writing too. More often it is claimed that anaphora, which is repetition of the first words of each line, is generally used. It is also possible to use repetition inside the sentence, for example: “There are some of us... who will fight, fight, and fight again to save the party we love.” or “Ask me my three priorities: education, education, education”. In such a way repetition engraves the most crucial aspects of political speech. Nevertheless it is necessary to underline that usage of repetition throughout the speech can be boring and ineffective.
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