Nobody downloaded yet

Point of Presence Advertising - Essay Example

Comments (0) Cite this document
Summary
In the essay "Point of Presence Advertising" the author presents an analysis of Point of Presence advertising which is carried out to attract customers through special offers, free gifts, discount schemes etc designed and executed at the retail outlet itself. In the end the author presented some short essays…
Download full paperFile format: .doc, available for editing
GRAB THE BEST PAPER95.2% of users find it useful
Point of Presence Advertising
Read TextPreview

Extract of sample "Point of Presence Advertising"

Download file to see previous pages The author planned to purchase a movie named Lord of the Rings – Fellowship of the Ring on recommendation of a friend and came across a pack of all the three movies of Lord of the Ring series at a price that was 20% less than the overall cost had the movies been purchased separately. The author realized that he anyway had to purchase the other two movies to complete the story and was delighted to get all the three of them at 20% discount. In the second purchase instance, the author was delighted to realize the value of the package as he owns both a Sony digital camera and Handy Cam. The total price was cheaper by 15%. Such product promotion advertisements resulted in positive impact on the author because the overall value of the buying decisions improved although the author didn’t had planned for part of the purchase. The effectiveness of these two “Point-of-Sale” advertisements resulted in win-win deal for both the store and the author – the store increased the net sale value and the author got more useful products at lesser cost. The author was not at all annoyed but was happy with the sales girl for introducing these offers.
Massy and Frank (1966. pp383) presented the findings of an exploratory study on behavior of retailer advertising thus establishing some interesting empirical generalizations. They could prove that the brands sell differently in different stores and the support to a brand depends upon the brand’s market share in a particular store type. The author discovered a linkage of this theory with the research by Kumar and Leone (1988. pp178-179) which stated that many customer packaged good manufacturers have resorted to funding short term sales promotion at the store level which primarily has two distinct advantages – the effectiveness of promotions can result in on the spot sales activity and the store management takes pride into participating in on the spot campaigns given increased margins & commissions.Both the manufacturer and the store management gain in this process – the former achieves brand promotion & quick sales and the latter achieves improved profitability of the store.  ...Download file to see next pagesRead More
Cite this document
  • APA
  • MLA
  • CHICAGO
(“Point of Presence Advertising Essay Example | Topics and Well Written Essays - 1000 words”, n.d.)
Retrieved from https://studentshare.org/journalism-communication/1553957-see-topic
(Point of Presence Advertising Essay Example | Topics and Well Written Essays - 1000 Words)
https://studentshare.org/journalism-communication/1553957-see-topic.
“Point of Presence Advertising Essay Example | Topics and Well Written Essays - 1000 Words”, n.d. https://studentshare.org/journalism-communication/1553957-see-topic.
  • Cited: 0 times
Comments (0)
Click to create a comment or rate a document

CHECK THESE SAMPLES OF Point of Presence Advertising

Business - Executive presence

...? Week 10 Research Paper: Executive Presence al Affiliation Table of Contents Table of Contents 2 4 Executive Presence 5 Business Intelligence Characteristics 5 Strategic vs. Tactical 5 Whole Company Perspective 6 Financial Framework 6 Risk-Taking Characteristics 7 Capitalize on Change and Ambiguity 7 Leaping Ahead in Career 7 Beyond the Comfort Zone 8 Interpersonal Relationship Characteristics 9 Communication in a Clear, Concise, and Persuasive Manner 9 Managing vs. Leading 9 Share the Limelight 9 Performance Improvement Characteristics 10 Prioritize Projects 10 Solid Thinking Skills Development 10 Developing Discernment 10 Self-Development Characteristics 11 Know Thyself 11 Seek Feedback 11 Gain...
10 Pages(2500 words)Essay

Presence

...?Presence When viewed generally, the term “presence” is given to a of being present or available in a particular physical or mental place or state. “1.The state of being present, or of being within sight or call; the part of space within one's influence, etc.” (Webster's 1913 Dictionary). This term can be used in various situations in everyday context. When used in the context of internet, it gives a slightly different perspective or meaning. The term “Web presence” is used to denote both website as well as the web servers. When one talks about presence in the web, it denotes the website and when one focuses on physical presence, it is the web servers. Website is a collection of pages or files that is present in the ‘cyberspace... ’,...
1 Pages(250 words)Essay

Analyse your online presence

...service that provided in my college. In a nutshell, Facebook has remained a favorite site that has, as I intended, kept me relevant in the social circles. Today, the dynamic internet culture has led to the development of multiple social sites that are specific in functionality and that offer a wide range of services that are synchronized to its primary purpose. While social sites such as twitter, Facebook and WhatsApp are dominated by socialites, others such as Linked In is meant for career purposes and is dominated by professional seeking to share more professional information. Payton and Claypoole (2012) have pointed out to the multi-identity nature of the people in their online presence. Principally...
5 Pages(1250 words)Essay

Point-Of-Purchase Advertising

...?POINT-OF-PURCHASE ADVERTISING When I think of instances I encountered point-of-purchase advertising, I am not reminded by brands but three kinds of products. These are cosmetics, food and magazines. I think the kind of point-of-purchase promotion for these products have are very effective based on my observation and actual experience. Every time I pay for something at a convenience store or shopping mall, my eyes always stray to the magazine rack. The colorful front covers never fail to catch my attention. What is featured on those covers is also eye-catching. While I wait for my turn with the cashier, I find myself reading the tidbits about celebrities...
3 Pages(750 words)Essay

My Online Personal Presence

...after project deadline: 16 Mechanisms implemented to ensure sustainability: 16 Realistic approach of the project: 16 Personal analysis and reflection Professional goals and current interests: The project that I am currently working is called ‘My online presence' and through this project, I intend to improve my online presence and achieve my professional goal of using my skills to address issues that are commonly found in our community. My greatest assets that would help me in achieving my goals are the legal, BIT knowledge and IT that I have acquired and refined over time. Furthermore, my personal skills as a researcher and as an analyst can also be utilized in enhancing my career and in helping me be...
10 Pages(2500 words)Assignment

Point of Presence Advertising

...Point of Presence Advertising ID 19714 Order No. 290670 [Supervisor] [Any other details] 15 April 2009 Table of Contents: Introduction: In this short essay, the author presents an analysis of Point of Presence advertising which is carried out to attract customers through special offers, free gifts, discount schemes etc designed and executed at the retail outlet itself. In the end the author presented some short essays. Examples of Point of Purchase Advertising Recently, the author came across point of purchase advertisements and found them to be very effective. Two such purchase instances are presented herewith - Three DVDs packaged at lower consolidated price and the Memory Stick of Sony... resulted in positive impact on the...
4 Pages(1000 words)Essay

Building Your Online Presence

...Online Presence My online presence is the same as in the real world, because I am not a cheat, nor do I like doing fake friendships. I do not online, and do not get indulged in any fraudulent activities for which I may have to make fake IDs. I am very careful about my image on the internet, because it is the greatest medium nowadays through which one can interact with the outside world. To help build a positive self-image online, one must be aware of the ethical guidelines regarding using the internet. It is not hard to cheat anyone online through fake IDs, but ethics do not allow us to do so. We must use the internet for our own and others’ goodness. Only that person will care about creating a positive...
1 Pages(250 words)Personal Statement

PROFESSIONAL PRESENCE & INFLUENCE

...Professional Presence and Influence A. PROFESSIONAL PRESENCE The body mind spirit model The body, mind, and spirit model implies that psychological, biological and social elements play a pivotal role in the functioning of people in the area of disease or illness. The psychological aspect is made up of behaviours, emotions, and thoughts while the social component is made up of socio environmental, cultural and socio economical factors. The human health is comprehended better when the psychological, social and biological factors are combined rather than when sole biological terms are used (Hutchison, 1999). Cultural beliefs (composed of religious and spiritual factors) are mostly part of concepts, which are...
5 Pages(1250 words)Essay

Creating Web Presence

...Creating Web Presence The platform that I chose to create my Web Presence was Wordpress. This essay describes and explains the methodology, implementation and results of Web Presence creation for Web Communication 101. Although there are other alternatives that could have been used, Wordpress has been chosen for its unique advantages such as advanced features. The content niche that was chosen was pizza making and cooking especially the practices at Pizza Hut. Various Web 2.0 tools were also used to enhance the quality of the blog and web presence. These tools included Facebook, Instagram and Twitter and this essay will explain why these were chosen and how they were...
4 Pages(1000 words)Case Study

The Presence of Clocks

...offers a tool for discovering significant patterns of repetition. By looking for patterns of repetition, emphasizing points are secluded, and the primary characteristic of the statement becomes more relevant. For the above example, you can see a pattern when the sentence says “Shopping malls and grocery stores.” Using these two nouns closely together categorizes them into divisions of marketing. They are grouped together for this reason, thus the repetition of these nouns gives a generalizing category to be considered. After recognizing these patterns, rephrasing the observation may also give further insight. For instance, we can restate the above sentence by saying “The presence of clocks at a...
4 Pages(1000 words)Essay
sponsored ads
We use cookies to create the best experience for you. Keep on browsing if you are OK with that, or find out how to manage cookies.

Let us find you another Essay on topic Point of Presence Advertising for FREE!

Contact Us