Nobody downloaded yet

Media, Identity and the Popular - Essay Example

Comments (0) Cite this document
How are characters in current or recent television or film texts specifically coded in relation to race and/or ethnicity? “As a way of categorizing people, race is based upon a delusion because popular ideas about racial classification lack scientific validity and are moulded by political pressures rather than by the evidence from biology” Banton & Harwood, 1975: 8 Introduction: The role of media in creating and perpetuating dominant images through public representation of socio-cultural relations is undeniable…
Download full paperFile format: .doc, available for editing
GRAB THE BEST PAPER96.6% of users find it useful
Media, Identity and the Popular
Read TextPreview

Extract of sample "Media, Identity and the Popular"

Download file to see previous pages Given the power, extent, and outreach of popular media – including films and television, the social construction of characters belonging to racial and ethnic minorities are bound to have a significant impact on the wider audience (Downing & Husband, 2005). Signorielli (2001) described television as "the nation’s primary story-teller" (p. 36) engaged in the role of continuously 'feeding' its audience with healthy doses of what can be construed as 'mainstream' views (Gerbner et al., 2002). The representation of racial and ethnic minorities in films and television, hence, is a critical subject of analysis and needs to be explored because the sheer extent of media outreach and the number of ardent viewers these forms of popular media attract almost ensure a greater social impact over a period of time (Mastro & Greenberg, 2000). This essay aims to highlight, explore, and analyse the manner in which these popular mediums of communication particularly films and television portray racially and ethnically diverse characters; the gradual shift in such portrayals over time; followed by the influence and impact of the same supported by theoretical implications of such representation. The examples discussed as a part of the study include popular films and television shows from the UK, U.S., and Canada. Media representation of racial / ethnic minorities: An Overview Hall (1981) stated that media as a key tool of propagating ideologies often uses the platform to generate representations of the socio-cultural environment around us by way of images and characters. These characters in turn accentuate the understanding of its audience with regard to the manner in which the world around is and influence them to interpret the messages coded therein with regard to the members of the racial and ethnic minorities. The persistent portrayal of such images leads such characters and / or images to become naturalized enabling the viewers to understand these images and characters in the way they are portrayed (p. 11). Cultural theorists focused on investigating cultural and racial representations in popular media have identified the portrayal of 'whiteness' as the dominant theme and as a strategic rhetoric. The images and characters associated with the dominant white population are often indicative of their privileged status in both films as well as on prime time television shows and /or soap operas. It is also often argued that 'whiteness' is often the most dominant and overarching norm against which all other races are measured and compared (Ott, 2010: p. 139). African-Americans have consistently been under-represented as compared to their white counterparts in films and television programs in the United States (Wilson, 1996; Dixon & Rosenbaum, 2004). Although there has been a commendable and dramatic change in trend with regard to portrayal of racial and ethnic minorities on television shows and films over the years, the blacks continue to be either under-represented or portrayed in characters / roles that tend to perpetuate and even increase stereotyping (Dill, 2013: p. 253). Most of the popular television shows aired during the previous decade often included Caucasians as key protagonists with supporting ...Download file to see next pagesRead More
Cite this document
  • APA
  • MLA
(“Media, Identity and the Popular Essay Example | Topics and Well Written Essays - 3000 words”, n.d.)
Media, Identity and the Popular Essay Example | Topics and Well Written Essays - 3000 words. Retrieved from
(Media, Identity and the Popular Essay Example | Topics and Well Written Essays - 3000 Words)
Media, Identity and the Popular Essay Example | Topics and Well Written Essays - 3000 Words.
“Media, Identity and the Popular Essay Example | Topics and Well Written Essays - 3000 Words”, n.d.
  • Cited: 0 times
Comments (0)
Click to create a comment or rate a document

CHECK THESE SAMPLES OF Media, Identity and the Popular

Media, Culture and Identity

...Media, Culture, and Identity The formation of a people’s cultural identity is a complex process that is often influenced by many factors. One of the factors that play an important role in the formation of a cultural identity is the media. For one to understand the role that is played by the media in the formation of a cultural identity, it is important to understand the concept of culture. The term culture is used to refer to a complex combination of knowledge, lifestyle, beliefs, rules, practices, and customs that give a particular group of people a common identity at any given time. The...
4 Pages(1000 words)Essay

Sociology: Media and Popular Culture

...Sociology: Media and Popular Culture Dubbed as the fourth e the media are deemed as powerful and influential factors in shaping people's minds. This paper discusses how media as "consciousness industries" are defined and how they affect the social and political attitudes and values of people. The Media as "Consciousness Industries" The depiction of media as "consciousness industries" is derived from the concept initially posited by Lens Masterman, a British media educator. As consciousness industries, the media, or the television as specified by Masterman, groom people to be consumers through repetition of commercial and fancy bedroom suites (Davis 1992). David Buckingham further explored this concept and added that the media... as...
4 Pages(1000 words)Essay

Fashion, popular pleasures and media

...TOPIC CULTURAL STUDIES: FASHION, POPULAR PLEASURES AND THE MEDIA When I wasfifteen years old, I used to frequently browse through Just Seventeen magazine. When I turned seventeen, I read 19 and when I reached the age of nineteen, I started reading Company. After finishing an introductory course to women studies, at twenty-three, my reading material became Marie-Claire. After attaining the feminist gaze, I found out that the first three magazines which I used to read portrayed women as a homogenous group of simple-minded and vain individuals whose only thoughts were to get the attention of the opposite sex, at whatever cost it may be. But even this did not help me give up women's magazines because I take...
9 Pages(2250 words)Essay

Popular Hispanic Media

...According to a recent research conducted by Time Warner Cable, “more than 60% of Hispanic consumers preferred original Spanish-language content, but more than 63% of Spanish-dominant and 51% of bilingual Hispanic consumers had not watched a free-on-demand show or movie within the last month.” This trend, among other trends involving the Hispanic community, has been influential in determining how the said community is being served by networks, not only on TV, but also in other media, e.g., print, movies, and electronic, as well. How this has shaped Hispanic behavior towards mass communications, in general, is evident in the proliferation of Hispanic media, entertainment or otherwise. Some TV shows of...
2 Pages(500 words)Assignment

Media, Culture & Identity

...Introduction Media is one of the most powerful tools of influencing the minds of people. Media’s hold on people has become so powerful that everything that is valued by people is being shaped by the media. Before the advent of the media, the behavior, identities, habits and lifestyle of people were determined by their traditional and cultural values. However, after the advent of the media, what is shaping people’s identities, behavior, habits, image and lifestyle, is the media (Kellner 1995, p.1). Hence, it is said that the culture that is influencing and dominating the lives of the people today is the...
8 Pages(2000 words)Essay

Values Portrayed In Popular Media

...Values in the Internet Sphere -Social networking in Cyberspace The paper endeavours to develop a concrete theory on the values surrounding internet sphere with focus on social networking websites. The rise of social networking websites has been fraught with controversies as being attributed to begetting different ills as destruction of privacy and paving way to bigger crimes as frauds, child molestation, and pornography among others. The topic for the research and the claims are juxtaposed in a one page paper. Key words: Social Networking Websites, Values The topic “Values in the Internet Sphere-Boon & Bane of Social Networking Websites” centres around the paradoxical values portrayed by the internet super-medium. The internet... in the...
1 Pages(250 words)Research Paper

Popular Media

... Psychological construct: Crash Movie Psychological construct in media is defined as the build up of idea basing on character and their description; this is usually in the attempt to understand certain traits in human beings. This conclusion of ones characters are usually drawn from the observation of the character. In this case sequential development is what I chose to describe a particular media which is very popular amongst many individuals in the world- Crash. Sequential development is described as subsequent build up of ideas in the story in order to describe character and portray personality, theme and or subject matter. This particular construct is mostly evident in the movie, as the story develops and portrays characters... Psychologi...
2 Pages(500 words)Essay

Popular Media Assignment

...Popular Media Assignment Popular Media Assignment Observation 3/25 Location: Magazine article, Psychology and Psychologist from The New York Times Case Description: The magazine article narrates a story concerning a student named Noah Muthler, who used to be desperate before and after taking standardized test during his third grade. In fact, Muthler’s mother explains that before or after a tests, Noah would complain, claiming that he is not ready for the test, and that they had not been taught things, which were examined. Moreover, this article explains that the problem went on to his fifth grade, and this anxiety was also experienced especially before and after Muthler...
2 Pages(500 words)Essay

Identity crisis in popular media

...[Teacher’s Identity crisis in popular media Identity crisis is a phrase that has been analyzed by many scholars, and wasfirst introduced to the realms of psychology by Erik Erikson. In modern times, more adolescents are experiencing identity crisis as the popular media bombards them with numerous perspectives and advice that they are incapable of realizing the role they should take in life. Hence, adolescents are now spending more time contemplating, exploring and analyzing different personalities to one which they identify with the most (Waterman, 5-24). In the midst of feminism and the fight for gender equality,...
2 Pages(500 words)Essay

Indie media and popular cultural

...the behaviors of drunken patrons. Hyperrealism ads illustrate artworks that are very real-like. The ad below illustrates oil paintings that appear very real. Intersexuality adverts apply prior knowledge to interpret an advert. The cartoon advert below illustrates fun entertainment due to jokes in previous episodes of the cartoon. Postmodernism illustrates significant transformations in the political, economic, and social aspects of modernity. It is a political movement because it illustrates changes in ideas. One example is the development of the popular culture in the American society. Works Cited Goldman, Eric. "The Cleveland Show: Update on Family Guy Spinoff". IGN. November 10, 2008. Print. Gregory, Shaya....
1 Pages(250 words)Assignment
sponsored ads
We use cookies to create the best experience for you. Keep on browsing if you are OK with that, or find out how to manage cookies.

Let us find you another Essay on topic Media, Identity and the Popular for FREE!

Contact Us