Retrieved from https://studentshare.org/visual-arts-film-studies/1403999-video-idents-motion-graphics-techniques
https://studentshare.org/visual-arts-film-studies/1403999-video-idents-motion-graphics-techniques.
The logo was an array of mechanical contraptions perfected using the best talent and technology of the time. The logo had a small globe spinning at the center. The globe was then surrounded by two eyelike structures spinning around it. The “eyes”, then had lightning flashes on both sides (Wiseman, 2010).
The bat’s wing was filmed and not produced live like other later idents. The ident was temperamental and broke down a short moment after its filming. Other TV stations soon adapted the BBC ident style and soon all commercial TV stations in London and all over the UK had their 2D model idents. As many stations cropped up all over the world, the technology used in creating idents improved giving way for another generation of idents.
In the ear’60s0’s the bat’s wings had been faced out of by the BBC TV logo. The logo was a map of Britain divided according to the regions the BBC broadcasted. The map of the UK later necessitated the use of the globe as the BBC spread its wings all over the world into the British Empire and further. The logo amounted to the broadcaster’s emblem and most people associated with it. The logo was a rotating globe of the earth while a specially designed caption reading “BBC TV” would appear later. The rotating globe was accompanied by a speaker announcing, “This is BBC Television”. The first guise of the famous BBC globe appeared on September 30th, 1963.
When the BBC started streaming in color in 1969 the first version of the mirror globe was transmitted (Wiseman 2011).The ident was accompanied by the word color Inclusion of the word, “Color” was meant to remind viewers to buy a new color TV if they were still getting their transmission in black and white TV. Initially, the mirror globe was black with a blue landmass and load go so that people with black and white televisions could not have their viewing disrupted a lot by a total color ident. The mirror is comprised of a globe of the world rotating across the landmasses of all continents in the world. Below the landmasses, there was a blue line and below were the words, “BBC 1 COLOUR” in blue.
...Download file to see next pages Read More