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Communication Research - Assignment Example

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1. Deductive research process: The deductive research process refers to a process whereby the researcher adopts a top down approach and starts working from general information gradually moving on to the specific. It is often described as the top-down approach because the researcher first develops a theory then forms the research hypothesis followed by observation and finally confirmation…
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Communication Research
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Download file to see previous pages This research process begins with specific observations and gradually moving on to making broader generalizations and developing of theories based on observed facts. The process follows and develops a specific pattern based on which a tentative hypothesis is formed followed by theories. This process entails a high degree of uncertainty as compared to the deductive research process. Most of inductive research is qualitative in nature while deductive research is quantitative. This is because in most cases the inductive approach is of particular significance for qualitative content analysis while a deductive approach is more appropriate for a quantitative analysis. However at times the inductive approach allows for a strictly qualitative analysis the deductive approach on the other hand allows for either a qualitative or quantitative analysis or a combination of the two (Keyton, 2011). 2. ...
e surveyed is 30 then in the absence of any specific preference it would naturally be expected that 10 of them would prefer soft drinks, 10 would prefer hot drinks, and the rest of them i.e. 10 would prefer health drinks. The use of chi square helps in comparing our observations i.e. actual fact, with what we originally expected i.e. our assumption. If on the contrary the sample selected indicated that only 2 preferred health drinks, 18 preferred hot drinks and 10 preferred soft drinks then it can be confidently stated that more students preferred hot drinks in a cafeteria, thus indicating that hot drinks are the general preference among students. However if the selected sample indicated that 9 preferred hot drinks, 11 preferred health drinks and the remaining 10 preferred soft drinks then we might be able to confidently state that hot drinks are generally preferred by students (Keyton, 2011). • Independent samples t-test Research question: Do older people rely less on technological gadgets as compared to younger people? Hypothesis testing helps in gaining knowledge about the sample population. Independent t-test is applied where there are two independent samples and the researcher intends to compare these two groups of individuals while the parameters are unknown. For instance if there are two groups of students who were taught using two different methods and the researcher wants to find the difference between these two independent groups then t-test can be most helpful in ascertaining the difference by evaluating the mean difference whereby samples from each population can be taken and compared on the basis of a given variable (Keyton, 2011). In the above question, there are two distinct groups i.e. samples - older people and younger people. 'Age' is an independent ...Download file to see next pagesRead More
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