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Theoretical Framework - Essay Example

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A comparison of conventional media with new media Name: Institution: Abstract Over the years, people have changed and conformed to emerging trends. The frequently changing technology brings with it challenges as well as unrivalled opportunities. In the following discourse, a comparison of traditional media against what can be termed as technology fronted platforms…
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Download file to see previous pages The focus would be the fire tragedy in Australia which would be used as a case study to show the differences in the two forms of media. In doing this, the perspective of theorists have to be incorporated. Modern dynamic theorists have various issues awaiting their input in different disciplines. They cover cultural theory, philosophy, anthropology, sociology, history, technology studies, and science among many more. Impulses ignite the academicians to move issues in these disciplines in addition to the references beyond present problems that the dual form. Changes are also aimed at redirecting ways of thinking. The media as an industry has undergone transformations over the years. Bloggers are contemporary media personnel whose mode of information dissemination is conspicuously different from traditional media personalities. This is discussed into detail in the following discourse. In the following part, the theoretical framework that underlies the two forms of media will be discussed. There are several theories that relate to the two forms of media. In essence, either conventional or new school media only acts as a way of disseminating information. Conventional media refers to all forms of media which entail broadcast as well as print media. ...
There are cases of media trivializing reports which usually cause unsolicited reactions from the public. In the same way, new media has been in existence due to technological advancements which have taken place in recent years. For instance, the advent of the internet as a modern form of communication has brought with it endless opportunities. In this case, blogging has evolved as way of reporting information. One notable attribute about blogging is the fact that the bloggers are usually not so much accountable for whatever they put out to the public. This is unlike in traditional media where the media houses usually bear responsibility for everything that they put up for broadcast. Consequently, bloggers have a boundless freedom in which they express themselves. However, they also have some limits regarding what they report. Theme The discussion that follows delves into the two forms of media with a particular reference to how they contrast in reference to the Australian fire tragedy. In addition, references would be made to theories which are related to media or reporting (Paterson & Domingo, 2008). The motive is to find out if the theories are true in view of what happens following media reporting. Background on the Australian fire The Australian fire was a tragedy that affected the lives of many. Of significant importance to the many humans who were affected at the time was the media coverage. During disasters like in the fire, most people turn to the media for information and updates. It is at the time that media owners have to practice professionalism and ethics in disseminating the information that they have. This should be observed because the media at the time is relied upon as the official communication channel. Responsible ...Download file to see next pagesRead More
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