Nobody downloaded yet

Journalism, Mass Media and Communication - Essay Example

Comments (0) Cite this document
Summary
John Brinkley is one of American most controversial personalities of the 19th century who ventured in different professional fields and practiced as a medical doctor and a journalist. …
Download full paperFile format: .doc, available for editing
GRAB THE BEST PAPER94.4% of users find it useful
Journalism, Mass Media and Communication
Read TextPreview

Extract of sample "Journalism, Mass Media and Communication"

Download file to see previous pages He conducted a number of experiments in an attempt to develop various successful transplantation processes between his subjects and organs from animal. Brinkley was considered one the most persuasive and manipulative individuals in the united states during this period and he used his wit and strategies to succeed in various advertising activities and political endeavors. His ability to gather and appropriately use large amounts of data presented with a number of opportunities and this contributed towards his personal growth in the different activities he was engaged in (Kennedy, 2010). This section of the paper will analyze the various advertising strategies that Brinkley used and how these strategies enabled him to develop into a great business and political personality in the country. As a medical doctor, Brinkley opened a major clinic in Milford to enable him serve the locals who were suffering from male impotency. In this clinic, Brinkley xenotransplanted goat testicles into his patients as a means of curing importance, a practice that was viewed as rogue and out of line according to medical practice guidelines. However, Brinkley was loved and cherished by the locals who frequented his clinics in different parts of Kansas City. As a way of winning over the hearts of the locals, Brinkley adopted to employ a large number of the local residents into his clinics and accord them hefty wages. As a means of caring for his patients after the transplantation and prior to the exercise, Brinkley would personally call his patients and provide assistance from the phone call to enable them recover well. This practice made him more popular especially during the 1918 flu pandemic that affected the Arkansas locals and cost widespread deaths and devastations. At a time when advertising using the public airwaves was minimal and partly restricted, Brinkley decided to construct his own radio station, a means that he used to advertise his products. The idea of using radio airwaves as a means of advertising arose when he visited KHJ radio station in Los Angeles during one of his business and data collection trips. The decision to build a radio station presented Brinkley with a self-controlled media that enabled him to reach a large number of his target clients. He also possessed the ability and power to influence the thinking of people, an act he perfected by using his radio station to act as an opinion shaper in the country (Kennedy, 2010). The radio station created a number advertising opportunities and this allowed his business to grow and extend beyond the boundaries of Milford. The radio also provided a number of opportunities to the different businesses within the state, who would advertise their products at much cheaper prices as compared to other available means. This endeared Brinkley to the people of Milford and other parts of Arkansas and propelled his political ambitions and career. Though he lost two attempts to be the governor, Brinkley was a serious contender, coming second in the two successive elections. Despite the controversy that surrounded his professional and academic credentials, Brinkley was supported by over 30% of the voters in the two successive attempts he made (Lee, 2002). Legislative actions on media freedom The enshrinement of the first amendment into the united states constitution broaden the media space in the country and resulted into the expansion of media freedom and space. This amendment resulted into subsequent barring of the government from interfering with the processes of printing and circulating of media information and opinions in the country. The enshrinement of this amendment into the United States constitution presented the opportunity for the enactment and passage of more laws ...Download file to see next pagesRead More
Cite this document
  • APA
  • MLA
  • CHICAGO
(“Journalism, Mass Media and Communication Essay Example | Topics and Well Written Essays - 750 words”, n.d.)
Journalism, Mass Media and Communication Essay Example | Topics and Well Written Essays - 750 words. Retrieved from https://studentshare.org/journalism-communication/1487140-essay
(Journalism, Mass Media and Communication Essay Example | Topics and Well Written Essays - 750 Words)
Journalism, Mass Media and Communication Essay Example | Topics and Well Written Essays - 750 Words. https://studentshare.org/journalism-communication/1487140-essay.
“Journalism, Mass Media and Communication Essay Example | Topics and Well Written Essays - 750 Words”, n.d. https://studentshare.org/journalism-communication/1487140-essay.
  • Cited: 0 times
Comments (0)
Click to create a comment or rate a document

CHECK THESE SAMPLES OF Journalism, Mass Media and Communication

Journalism, Mass Media and Communication

Three distinct approaches can be used in persuasive writing: appeals through ethos, pathos, and logos, which are terms derived from the ancient Greek philosopher Aristotle, and which refer to morals, emotions or reason respectively. The two articles are compared, showing similarities and differences in the way they use these appeals, and then also instances where they use fallacies. The principle of ethos as used in the study of rhetoric can be defined as “persuasion through the moral character” (Cockcroft and Cockcroft, 2005, p. 4). In modern English, the word ethics is used in connection with making choices between good and bad actions. In rhetoric, it refers to the person who is attempting to persuade others through...
8 Pages(2000 words)Essay

Journalism, Mass Media and Communication

...? Journalism, Mass Media and Communication   Term Paper 1144 words How the UK Royal family managed to rehabilitate its damaged reputation following Princess Diana's death The majority of rumors surrounding the death of Princess Diana were nonsense, however, following her death, celebrity, the royal family, as well as England, will never return to be the same, way it was before. Reports indicate that there was nothing tragic or sinister concerning the death of Princess Diana, in spite of the rumors that came up in the press over these issues. As a result, of this death, the reputation of the royal family was immensely damaged; however, they managed to rehabilitate their...
4 Pages(1000 words)PowerPoint Presentation

Journalism, mass media and communication

...? [Supervisor Journalism, mass media and communication Answer1 The clearest basis of joining a group is to satisfy personal needs. In order to discuss my reaction, I would take the example of the group we formed to protest against the ozone depletion. However my own intention in this regard was not task oriented but to let my voice heard and exercise influence over those leading to such deterioration of our planet. So my basic orientation was more social than task in joining this group. Although there were many in my group who were trying to get more and more media coverage, depicting their individual goals, I was more interested in being a part of group...
3 Pages(750 words)Essay

Journalism, Mass Media and Communication

...?Journalism, Mass Media and Communication The reality of journalism is that the process of simply communicating through spoken or written prose carries a definite bias. Language is a facility that mediates the society’s collective lived experiences. Normal people’s appraisals of those experiences are mirrored in their use of language. James Berlin, a rhetoric scholar, once commented that language is "never innocent" (Barnett and Reynolds, 2009). What he meant was that language cannot be perceived as being neutral. It will always be a mirror of the ideologies that are held by the individual that is using it. To speak, in essence, is to...
6 Pages(1500 words)Essay

Journalism, Mass Media and Communication

...? Journalism, Mass Media and Communication Introduction Journalism is an activity that can be described as one that defines journalists. It is the system in which journalists get to engage the public, and this can be in terms of written, visual or audio material. Journalism is done with the intention of bringing the news to the public. It is about making the community aware of their surroundings. Through journalism, mass media and communication, the public is able to know how the world they live in operates. They have a sense of guidance and cause change in places is needed (Hallin & Mancini, 2004). The ongoing events in the day to day lives partly depend on the influence of journalists. This is the reason why mass media is a very... ...
4 Pages(1000 words)Essay

Journalism, Mass Media and Communication

...Journalism, mass media and communication: Subediting assignment 2 Story It is amusing that Ernest Riskitt, the minister of State of the Art has been alleged to be involved in an affair with an artist. This is a case that has compromised the integrity and status in relation with his position in the government. In reference with the Sunday watchdog, this is an issue that has not been heard in the last six years. Minister’s dignity and respect for his seat in crucial in serving the public. The artist involved in the allegation is a secretive film star from Italy. This is a lady who has been secretive all through her life. The neighbours also argues that the lady hardly open...
3 Pages(750 words)Coursework

Journalism, Mass Media and Communication

...Journalism, Mass Media and Communication Introduction The concepts cultural hybridity, public diplomacy, social media and national branding are important globally because they enhance both national and international communications. International communication is a communication practice occurring across borders internationally and it arose from the increased influences and effects of globalization. The mentioned concepts hence depend on international communication for them to exist. Without the communication for instance, an idea like national branding cannot be effective...
3 Pages(750 words)Essay

Journalism, Mass Media and Communication

...Journalism, Mass Media and Communication (CCT 109) al affiliation Journalism, Mass Media and Communication (CCT109) Internet and Mobile Phones Table of Contents Table of Contents 1 Introduction 3 Origin of the internet 3 Landmarks in the history of mobile phones 4 Uses of cell phones and the internet in surveillance 5 Types of surveillance 7 Adoption of mobile phones and the internet 8 Smartphone adoption and usage 9 Conclusion 10 References 11 Introduction Mobile phones form a very powerful tool for communication as well as internet access. Thus, internet and cell phones...
9 Pages(2250 words)Term Paper

Journalism Mass Media and Communication

...Journalism, Mass Media and Communication Introduction Laramie project is a deeply complex portrait of a community response towards the crime of hate that resulted to the largest national conversation about tolerance in the country’s history, demonstrating the power of the people’s spirit to triumph over violence and bigotry. Laramie project is a drama film that was written and directed by Moises Kaufman. The drama film tells the story of the consequences of the 1998 murder of Matthew Sheppard in Laramie, in Wyoming. This research paper will answer the questions such as, what is the history behind the play ? How is this history displayed for the audience?...
6 Pages(1500 words)Research Paper

Journalism, Mass Media and Communication

...Journalism, Mass Media and Communication Framing is one tool used by journalists to sell their findings to the public. As the article asserts, framing involves presenting a complex message in a way that it can meet the demands of the consumer. The alteration of information specifically scientific findings has led to many people changing their perception on issues raised science and technology. The framing of the research findings by scientists often results in confusion. For instance, the framing of genetic foods as bad to control food chain and provision of facts by scientists about genetic modification confuse consumers (Salleh, 2009). Such confusion may make consumers...
2 Pages(500 words)Essay
sponsored ads
We use cookies to create the best experience for you. Keep on browsing if you are OK with that, or find out how to manage cookies.

Let us find you another Essay on topic Journalism, Mass Media and Communication for FREE!

Contact Us