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Negative mass media influence - Essay Example

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In the modern world the views of individuals are highly dependent on mass media. The development of media is rapid and it is a very powerful tool as it forms public opinion. On the one hand society can’t do without media as it provides people with necessary information…
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Negative mass media influence
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Download file to see previous pages The more mass media resources we have, the more needed information we can receive. New resources of mass media appear every day and the old ones are developing to help us receive important information any time we need. On the other hand, the negative influence of mass media is obvious as the promotion of violence takes place very often. Such a promotion prevents people from normal development and influences negatively the individuals’ behavior in the society.
Now mass media imposes a great influence on people. Actually, we can’t hide from this influence as mass media penetrates all the areas of life. Furthermore, the development of the modern culture is closely connected to mass media because the role of mass media in the formation of people’s views is very important. In this view the impact of mass media may be very negative as we can see much violence on TV or in newspapers (Bagdikian, 2000). The influence of mass media on people is increasing and the number of negative consequences of this influence is also growing dramatically. It is no need to mention that violence damages psychological development of people as the cruelty people see in films or read about in newspapers causes aggressiveness. In any case the violence in media negatively influences the development of children and spoils our future generations....
TV producers, network executives, motion picture companies and others in the media deny any impact of their programs on the attitudes and actions of youth” (Effects of Mass Media on Young Generation). When people frequently meet violence in media, they get used to it. It happens inevitably and the process is gradually affecting people’s psychology. Slowly but surely violence becomes something like everyday issue, people start to perceive it as something normal at the same time as violence certainly represents an abnormal and awful phenomenon. It causes aggressive behavior that is also already treated as a norm by many people in the modern society (Josephson, 1995). The main problem is that mass media contributes to positive perception of violent acts that is absolutely unacceptable. Jarred explains: “There are those who believe that violent programs contribute less to violence in society than do other recognized elements. The media in general has been identified as portraying lifestyles that are beyond the means of many people, particularly for those who are unemployed. Such lifestyle portrayals are seen by some as being more likely to encourage violence and crime than violent television programming by encouraging materialistic attitudes and a reduced intolerance to delays in attaining a desired lifestyle. Even media coverage of unemployment and homelessness is viewed as engendering feelings of hopelessness and bitterness that can result in anti-social behaviour” (Jarred, 2001, p.28) There is such a term as “happy violence” that was generated as a result of violence promotion. Such violence seems to be humorous and funny and this results in increasing of number of violent acts in real life. Under the influence people can’t control their ...Download file to see next pagesRead More
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