Nobody downloaded yet

Why Media Ownership and Diversity Matters - Essay Example

Comments (0) Cite this document
Research studies indicate of the effectiveness of news coverage in impacting on public opinions based on various approaches such as agenda-setting and framing. In line with this, setting an agenda determines the issues that media and broadcasting houses discuss in order to influence public opinion. …
Download full paperFile format: .doc, available for editing
GRAB THE BEST PAPER92.3% of users find it useful
Why Media Ownership and Diversity Matters
Read TextPreview

Extract of sample "Why Media Ownership and Diversity Matters"

Download file to see previous pages Why Media Ownership and Diversity Matters?

By writing this letter, it is my firm belief that you will take a leading role in advocating for issues pertaining media ownership and diversity. From the onset, it is vital to highlight that various legislations and court rulings have rolled the gains made in the ownership of media in the country with the issue of ownership concentrated on certain key elements while women and the minorities face challenges in media ownership. Simultaneously, it is evident that employment of women and the minority in the media industry experiences little progress despite the country’s efforts in engaging the minorities and women in various fields due to affirmative action. Undeniably, there is a persistent lack of women and minority representation in the management of media houses and broadcast companies, which consequently narrows the economic and professional opportunities in one of the most influential industries in the country. The issue does not only occur in management. However, watching prime time news in the media depicts minorities in a bad light. For example, the scenes that the media subjects their viewers to involve Latinos invading the borders of this nation while the black community in America is painted as criminals with handcuffs on them following incidents of crime and consequent arrest by law enforcement agencies. Indeed, this depiction of minorities paints a gloomy picture on the country’s media. On the other hand, women also face widespread underrepresentation on prime time news. In line with this, a study held by 4th Estate during the 2012 presidential poll in America observed that there were seven times as many quotes from men than from women in the country’s main TV news programs newspapers. To make matters worse, the country’s media focused more on men than on women even in instances whereby the news focused on issues related to women. Consequently, this is an indication that there is the presence of widespread exclusion of women and minorities in the country’s media, which leads to the stories of these vital groups remaining largely untold. Research studies indicate of the effectiveness of news coverage in impacting on public opinions based on various approaches such as agenda-setting and framing (Avery and Peffley 134). In line with this, setting an agenda determines the issues that media and broadcasting houses discuss in order to influence public opinion. On the other hand, framing involves the communication of content by a media or broadcasting house to the public. Consequently, it is essential to point out that the framing of the content and agenda-setting influences the way that the public in the country will perceive issues that are political, social, and economical in nature. Based on this, it is evident that the failure to involve the minorities and women in management and employment in media has failed to ensure the presence of an agenda that sets to debate issues that affect them and how to solve these issues. For this reason, the country continues to debate on minority issues that are not conclusive since the people responsible for setting the agenda for discussion are not fully involved by the media. On the other hand, their involvement in setting the agenda might not be effective since their issues will not be solved effectively based on the evidence that ...Download file to see next pagesRead More
Cite this document
  • APA
  • MLA
(“Why Media Ownership and Diversity Matters Essay”, n.d.)
Why Media Ownership and Diversity Matters Essay. Retrieved from
(Why Media Ownership and Diversity Matters Essay)
Why Media Ownership and Diversity Matters Essay.
“Why Media Ownership and Diversity Matters Essay”, n.d.
  • Cited: 0 times
Comments (0)
Click to create a comment or rate a document

CHECK THESE SAMPLES OF Why Media Ownership and Diversity Matters

Cultural diversity in the media

...?Cultural diversity in the media “Diversity has been written into the DNA of American life; any that lacks a rainbow array has come to seem diminished, if not diseased”. Joe Klein, 2006 Introduction: The advancements in technology, the rise of the internet phenomenon, and the world-wide transformations brought about by the onset of globalization has led various societies across the globe, to experience an influx of information through various channels via popular media. Such information which transcends national geographical boundaries, and which penetrate beyond one's cultural borders, has brought about significant changes in the manner in which culture was depicted...
11 Pages(2750 words)Essay

Media ownership reform

...access had grown over time. A variety of information sources through which consumes can choose from are available. However, despite the variety of sources to choose from, media ownership matters a lot in that it determines the availability of such sources. Opponents of the proposed changes in the FCC feel that the process of deregulation will damage this kind of diversity in media programming and broadcasting. For example, following the deregulation of the number of stations controlled by one body, AOL/Time Warner Company owns the CNN a number of stations across cities in the United States. The consequences of such ownership are that...
12 Pages(3000 words)Research Paper

Media and Cultural Diversity

..."Cultural diversity refers to the manifold ways in which the cultures of groups and societies find expression. These expressions are passed on withinand among groups and societies. Cultural diversity is made manifest not only through the varied ways in which the cultural heritage of humanity is expressed, augmented and transmitted through the variety of cultural expressions, but also through diverse modes of artistic creation, production, dissemination, distribution and enjoyment, whatever the means and technologies used"1. Some examples have given below in which media treats cultural diversity. Movie (films treat the culture): Many of the top-grossing...
8 Pages(2000 words)Essay

Language diversity and global media

...Running Head: Language Diversity and Global Media Language Diversity and Global Media Language Diversityand Global Media Introduction Today, almost a quarter of Americans identify themselves as "something other than white alone," and this growing group controls nearly $900 billion in annual consumer spending (Raymond, 2001). Due to their growth in number and attractive disposable income, advertisers have begun to fine tune their strategies at targeting ethnic minority groups (Holland and Gentry, 1999). During the past two decades, ethnic-oriented and in-language media outlets have also been slowly increasing, along with the frequency of...
13 Pages(3250 words)Research Proposal

Diversity in the media

...may have a greater ability to portray the diversity of the news in its freedom from the traditional sources of information. An adversarial relationship sometimes exists between mass media and the government regarding the public’s right to know balanced against matters of national security (Center for Democracy and Governance, 1999) forcing many mainstream news programs to tone down their coverage in order to retain sources. For the media to subsist it requires “a steady, reliable flow of raw material of news (to satisfy) daily news demands, imperative news schedules that they must meet” (Chomsky, 1989: 18). In addition, “The media may feel obligated...
5 Pages(1250 words)Essay

Culture diversity in the media

...CULTURE DIVERSITY IN THE MEDIA The term ‘culture’ has often been described as a clichéd concept, with rare pragmatic meticulousness and cultural redress. Cultural diversity on the other hand, is one of the most significant terms that have succeeded in accomplishing the task of including various meanings and differing views. It is thus, frequently utilized alongside other concepts such as social forbearance, liberty of assertiveness and individuality, as well as democracy. Simultaneously it is held out as a barricade against palpable hazards from a global market place and at the same time function as rationalization for factual state action in association with the creative industry. This...
6 Pages(1500 words)Essay

MEDIA STUDIES (assignment relates to the concept of media ownership)

...The Walt Disney Company Task: The Walt Disney Company This discussion is going to focus on Walt Disney Company. It is essential to consider background information concerning the company. This relates to the development, strategies and business components. Apart from that, the company’s position in the corporate world should be considered. Business components can be addressed in terms of products or subsidiary companies .This link can be addressed in terms of an ownership map which expresses the summary of the relationship. Thereafter, the company’s profile shall be drawn in terms of globalization, conglomeration and integration. Lastly, a comment shall be drawn on the research. The Walt Disney Company is a...
3 Pages(750 words)Essay

Media Ownership

..., visions and aspirations of the American people. For instance media from country origins who do not believe in the ideologies of American society may have the tendency of propagating only the negative and in some cases falsified news about America. Such a practice may give America a very dim international image. Lastly, the activities of these media houses could compromise security intelligence as it may lead to the leakage of vital security news to enemies. The issue of cross ownership and for that matter, regulatory limits on broadcast television stations, cable television and radio stations comes with two major lines of concern and these are media...
3 Pages(750 words)Essay

Body Diversity and Media

...Body Diversity and Media People are diverse in terms of their bodily attributes. This variance cuts across all nations irrespective of their level of homogeneity. It means that every society is a mix of people with different physical attributes and every single individual is unique in their own ways. Nonetheless, discrimination, based on the looks of individuals, has thrived for centuries despite the world undergoing a number of civil revolutions. America has particularly seen the worst of discrimination, especially in the 20th century when most slaves were African Americans. Skin color, body shape, hair texture, eye color, and body size have formed the major basis for...
3 Pages(750 words)Essay

Gender. media and diversity

...Gender, Media and Diversity With respect to unit 2 and other related readings, it is acknowledgeable that social identities are regarded as being acts of performances. From the readings, it is easily noticeable that in social contexts, behavioral responses of individuals depend on aspects like role models, popular or conventional behavioral habits, and desirable attributes. For example in the United States, popular artists like Kanye West act as role models to teenage boys belonging to the African American ethnic group. In this case, these teenagers are highly likely to imitate the artist either through dress code or language among other identifiable parameters. Therefore, identity is an act of...
2 Pages(500 words)Assignment
sponsored ads
We use cookies to create the best experience for you. Keep on browsing if you are OK with that, or find out how to manage cookies.

Let us find you another Essay on topic Why Media Ownership and Diversity Matters for FREE!

Contact Us