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Campaign Critique - Essay Example

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Campaign Critique Campaign name SAVE LIVES: Clean Your Hands Implementing organisation World Health Organization (WHO) Campaign website (if available) Overall goal and Objectives (while you explain the goal, please mention briefly what the background problem is…
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Campaign Critique
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Download file to see previous pages It also aims to demonstrate the world’s commitment to this priority area of health care” (WHO, 2013). Background problem: the spread and increase of life threatening healthcare associated infections Geographical location (which are the countries where the campaign is implemented?) Global (48 countries have participated in this campaign) Target audience(s) Health care workers Approach (advocacy, social marketing, participatory, multi-pronged) Encouragement of health workers using the following tools: 1. System change tool: Alcohol-based handrub planning & costing tool (WHO, 2013) 2. Training/education tool: Hand hygiene - why, how and when brochure (WHO, 2013) 3. Evaluation and feedback tool: Observation form (WHO, 2013) 4. Reminders in the workplace tool: Your five moments for hand hygiene poster (WHO, 2013) 5. Institutional safety climate tool: Sustaining improvement-additional activities for consideration by health-care facilities (WHO, 2013) Dissemination channels (please list the channels or materials) Government health agencies for each participating country. Critique: SAVE LIVES: Clean your hands The WHO campaign SAVE LIVES: Clean your hands targets basic health practices which seek to prevent the transfer of bacteria and of infection from patient to patient and from health worker to patient and vice versa (WHO, 2013). Health workers are always exposed to bacteria, viruses, and other contaminants which in some cases may be infectious and transferrable to other patients, to themselves, and to other health workers (Groll and Grimshaw, 2003). Washing hands has long been part of the health care process, however, there are times when health workers fail to adhere to its appropriate practice. Barriers to hand washing including limited and/contaminated water supply, especially in developing countries can prevent the health workers from actually carrying out their hand washing procedures before and after managing their patients (Mani, 2010). The lack of opportunity to carry out hand washing procedures also interferes with hand washing, especially where there are inadequate facilities for hand washing and where there are numerous patients requiring attention from the health workers (Kampf, 2004). Issues in the inadequate observation of hand washing techniques are seen mostly in developing countries where their health resources and facilities are inadequate, and where the number of patients often overwhelms health worker population (Kampf, 2004). The goals of the WHO campaign on highlighting the importance of hand washing for health workers is an important goal, as it helps energize a health care practice which can potentially bring about significant benefits for the patients and health workers (Larson,, 2007). The goals of the project are also clearly linked to the WHO’s First Global Patient Safety Challenge, referring to clean care and safety care (WHO, 2009). Through the campaign, the WHO has provided a necessary first step towards ensuring patient safety and welfare. Health care associated infections can easily transfer from one patient to another through the contaminated hands of healthcare workers. Improving the hand hygiene practices of health workers decreases infection in various settings (Curtis and Cairnscross, 2003). Public concerns on the increased levels of meticillin resistant Staphylococcus Aureus (MRSA), as well as Clostridium difficile infection (CDR Weekly, 2003) are just some of the reasons why hand hygiene measures ...Download file to see next pagesRead More
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