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Political Communication - Research Paper Example

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Effects of Channels of Communication in Political Communication Name: Institution: Subject: Tutor: Date: Abstract The research report is about political communication which is the stud of how information is transferred from the political elites to the voters and vice versa…
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Political Communication
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Political Communication

Download file to see previous pages... Questionnaires were used to collect the data using the correlation design. The data was analyzed b use of tables and presented in a pie chart. Television, internet and the newspapers were widely used to transfer and get political information. Further research should be done to determine how politicians can clear their damaged images through political communication. A research should also be carried out to analyze how the political classes manipulate the channels of communication used in political communication to achieve their goals. People should also be able to choose the best channel of communication to ensure political success through political communication. Table of Contents Abstract 2 Table of Contents 3 Chapter one 5 1.0 Background information 5 1.1 Problem statement 6 1.2 Objectives of the study 6 1.3 Significance of the study 6 1.4 Limitations of the study 7 1.5 Theoretical framework 7 Chapter Two 7 2.0 Literature review 7 2.1 Political communication 7 2.2 Channels of communication 9 2.2.1. Television 10 2.2.2. Newspapers 10 2.2.3. Internet 10 2.2.4. Radio 11 2.2.5. Other channels of communication 11 Chapter Three 11 3.0 Research methodology and Design 11 3.1 Research design 11 3.2. Study location 12 3.3. Target population 12 3.4 Sample and the sampling procedures 12 3.5 Research instrument 12 3.6 Data collection methods 13 3.7 Data analysis 13 3.8 Data presentation 13 Chapter four: 13 4.0 Data Analysis 13 4.1 Data Analysis 13 Table 1: show the various channels of communication used in political communication, their use and the number of people the reach and the effects the have on the population. 13 Figure 2: A Pie Chart showing the percentages of the frequency of the channels used in political communication 14 Chapter five 15 5.0.Conclusion 15 6.0.Recommedations 15 References 16 Chapter one 1.0 Background information Graber (2005) argues that the study of political communication came into existences since the early days during the Aristotle’s rhetoric’s and politics written around 350 BC. Predictions have also been made that it could have started around 2,000 years. Political communication has it roots from communication and political science. It is concerned with the transfer of information and how this information influences the political world. It is mainly concerned with transfer of information during the political campaigns and the governments’ role in information technology, laws and regulations regarding communication policies and news broadcasting. In the modern day political communication addresses issues regarding power relationships, icons, the individual’s activities, political considerations as regards to the candidates and the symbolic structure of politics (McNair, 2003). The main goal of political communication is to pass a message that will influence the voters’ population. To be able to gauge their capabilities, political candidates are involved in the public debates where it is determined who has the power to endorse, allow proper distribution of resources, ability to make concrete decisions and has social standings just like in America. Information in political communication moves across among the political elites, from the public to the relevant people in [power and from the political class down to the public. Information is organized and passed on by the political actors such as the parties and other groups interested in the ...Download file to see next pagesRead More
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