Nobody downloaded yet

Merchants of Cool- - Movie Review Example

Comments (0) Cite this document
Merchants of Cool-Movie Review Name Institution The Merchants of Cool: Movie Review The Merchant of Cool is a documentary film produced by Rachel Dretzin and Barak Goodman. The program basically interviews media executives, marketers, and cultural/media critics and discusses the symbiotic connection between today’s teens and media, as each look for the other for identity…
Download full paperFile format: .doc, available for editing
GRAB THE BEST PAPER96.9% of users find it useful
Merchants of Cool-Movie Review
Read TextPreview

Extract of sample "Merchants of Cool-"

Download file to see previous pages This is indeed a very conservative approach. Quite often, the product being promoted is not in the best interest of the children or the society at large, but Merchants of Cool indicates, “in order to remain cool, you have to keep ahead of the curve” (Sine, 2008, p. 85). The Merchants of Cool portrays both media and corporations negatively. This is so because it reveals a disturbing scenario, depicting how many corporations see teenagers, not as persons with real life, issues and problems, but as talking and walking dollar signs and as possible marketers of their products. There are many other tormenting issues in the movie if not somewhat unreasonable ideas. For example, the idea that individuals are made to look trendy are just ‘plants’ by corporations to influence peers to have a sensation that they should buy something for them to look like the person is extremely disturbing. This is because they can be found anywhere. This aspect does not perpetuate a sense of unity among the youth who should feel with each other rather a very strong sense of jealousy and suspicion. It is undoubtedly evident from the documentary film that it is attempting to portray corporations and media negatively so as to reveal the truths (Sine, 2008). However, the most disturbing question that one may ask is, “How truthful is this?” Just like the anthropologists, the cool hunters search for teenage cultures and employ the early teen trendsetters to design new products and develop new marketing strategies, to hook the teenagers (Sine, 2008). These teenage cultural studies are seen through interviews held with some marking gurus drawn from big corporations, and MTV. The first encounter is with Todd Cunningham of MTV who narrates how MTV engages in research so as to be able to understand teens, including their sources of Gold studies and Ethnography. The other is Sharon Lee and Dee Dee Gordon, the co-founders of Look-Look, which is a research corporation that specializes in youth culture. They outline how their company is searching out teen trendsetters searching for what is cool, how the corporations use the information they gather and challenges in their guest. Sine (2008) notes that increasingly, the merchants of cool find new stealth technique to persuade and encircle the teenagers. He notes that they use acquaintances, friends, buzz, sleepovers, and at times youth groups to show example of the latest glam fashions, technologies and cosmetics. It is then that they pay cool teenagers to persuade their friends to become cool insiders by buying the cool products. The documentary reveals that marketers at times resort to using rebellion and anarchy to sell their products. By watching the ad, one can clearly notice that the merchants of cool not only market the opportunity to be an insider, but they also communicate that the youths can find their sense of self-worth, identity, life purpose and spirituality by living in the fictional stories that the company storytellers of cool create for them (Sine, 2008). The movie also depicts the popular media culture of trying to use issues that they feel the audience like most to sell their agenda. For instance, marketers know very well that “sex sells.” ...Download file to see next pagesRead More
Cite this document
  • APA
  • MLA
(“Merchants of Cool-Movie Review Movie Example | Topics and Well Written Essays - 750 words”, n.d.)
Merchants of Cool-Movie Review Movie Example | Topics and Well Written Essays - 750 words. Retrieved from
(Merchants of Cool-Movie Review Movie Example | Topics and Well Written Essays - 750 Words)
Merchants of Cool-Movie Review Movie Example | Topics and Well Written Essays - 750 Words.
“Merchants of Cool-Movie Review Movie Example | Topics and Well Written Essays - 750 Words”, n.d.
  • Cited: 0 times
Comments (0)
Click to create a comment or rate a document

CHECK THESE SAMPLES OF Merchants of Cool-Movie Review

Movie Review,

...? Gideon’s Trumpet Introduction In the movie’ Gideon’s Trumpet “Clarence Earl Gideon faces courts trial for anoffence he did not commit. During the trail, the court gives him a lawyer even though he does not require one. The setting of the movie recounts to the examination of the constitution and the necessary modifications since it portray the procedures of the constitution, that the law is superior to every person. The Fifth Amendment states the due procedures of the law. According to the due procedure of law, the law protects life, offers freedom or affluence. As the movie unfolds, Gideon is put behind bars, faces trail in the court of law and then imprisoned. Another significant thing to know about the procedures of the law... is that,...
6 Pages(1500 words)Movie Review

Movie review

...Drugstore Cowboy Drugstore Cowboy is a Movie about a group of drug users in the 1970s who rob drug stores in order to get money for their basic needs as well as to acquire drugs. The movie is an American crime drama movie that was produced in 1989. It was written by Daniel Yost and Van Sant and directed by Gus Van Sant. It is based on an autobiographical novel written by James Fogle. Drugstore Cowboy is a story of a dope addict and his crew that is set in Portland, Oregon in 1971. Bobby Hughes is the dope addict who has had the whole of his adult life either shooting up or in prison. He is smart and is married to Diane who is also an addict. In order to support their drug addiction, the...
3 Pages(750 words)Essay

Evaluation of frontline the merchants of cool

...Full Frontline - “The Merchants of Cool” (An Evaluation Essay) 20 January (estimated word count 401) Introduction The power of marketing can be viewed from different perspectives, either as a source of inspiration, influence, and guidance, or in more crude terms, as a form of “brainwashing” in which it tries to mold the minds of viewers, consumers or target market or audience. This is a subtle form of using psychology, often without the subject knowing what really happened to him or her, by using hints or suggestions. The idea is for the target consumers to get hooked on a product or service, whatever that might be. This is the essence of marketing, which is all about attracting the right customers, then...
4 Pages(1000 words)Essay

Movie review

...The movie, “A Raisin in the Sun” is based on a play that was written by a woman d Lorraine Hansberry. It is a story that contains powerful themes that explore the power of racial identity and family. The play has been performed on Broadway and has been made into several films. The most recent of these is the made of TV film featuring Sean Combs in one of the lead roles. Mr. Combs portrays Walter Lee Younger, the son of Momma Younger. Much of the conflict in the story centers on differing dreams for a $10,000 life insurance payment the Younger family received upon the death of the father. Walter Lee is sure that investing the money in a liquor store will provide the most long-term financial security for the family. ...
2 Pages(500 words)Movie Review

Movie review

...Your full April 6, The Age of Stupid- Movie Review The documentary film, the Age of Stupid, by the director Franny Armstrong, shows where we will stand in the future, as a society. The theme of the movie is that our current society is wasteful toward the environment, so much so that it is leading itself to self-destruction. The film shows hopelessness that there is no more opportunity to save ourselves from environmental hazards. The climate change and global warming will have led us toward devastation in near future. The blame has been put on people of the society. The film only convinces those who are overtly obsessed with the idea of climate change and its effects on the environment....
1 Pages(250 words)Essay

Merchants of Cool

... Shopping Consumerism Merchants of Cool More than all cohorts in the past, contemporary teenagers and youth are not free to produce a genuine culture for their own. Rather, their expectations and desires are rigorously studied by marketers, hyperbolized and sold back to them in a diabolical response circle. The present day teenagers and youth are independent and have money; their lives are the center of attention by the cooperate America. That is the principle of the PBS Frontline documentary “The Merchants of Cool”, which makes an alarmingly undeniable case for the alteration of teenage culture by its immense commercialization. This film discovers the contemporary teenagers’ culture and their standpoints on themselves... and their...
2 Pages(500 words)Essay

Movie review

...REVIEW OF DOCUMENTARY ON IRAN By History and Political Science The of the School The and Where It Is Located The Date REVIEW OF DOCUMENTARY ON IRAN The BBC documentary on Iran provides insights about Iran. The documentary stars former BBC correspondent Rageh Omaar who embarks on a journey inside Iran and provides descriptions of the Iranian society. Iran is one of the most misconstrued nations in the world. Rageh Omaar provides insights from ordinary Iranians (Omaar, 2012). The documentary does not discuss the nuclear issues in Iran, or the political environment in the country. The aim of the documentary was to help the world understand the Iranian society based on the views of ordinary Iranians. The...
1 Pages(250 words)Movie Review

Short Answers on Merchants of Cool

... Having studied the teen generation for years, the merchants know and work towards reflecting the teen desires. However,since teen generation is easily influenced, marketers create advertisements that provide readymade ‘cool’ hence taking away their power of choose. 2) The current teen generation, which is approximately 33 million, is the largest and the wealthiest teen generation ever in America. Statistics show that the teen generation spent over $100 billion and influenced other generations, especially their parents, to spend approximately $50 billion. 3) “Marketers have to find a way to Seem Real” means that the marketers have to give an impression that they are ‘real’ by living lives that the teen generation can identify... the...
1 Pages(250 words)Coursework


...Pushing Tin- Review The movie starring John Cusack and Billy Bob playing the roles of air traffic controllers at New York and narrates the story of two co-workers who were actually engaging into a competition of managing the stress of dealing with air traffic control at the busiest airports of the country. The main character, Nick Falzone, played by John Cusack, boasts about his performance and managing stress besides being able to reduce the employee turnover rate to 50% due to his sheer ability to manage the stress of managing a difficult job. Things get a new turn when a new fellow, Russell Bell, played by Billy Bob, is introduced as a calm and confident individual. He was someone who excelled in...
2 Pages(500 words)Essay

Movie review

...Film Review The film, The Princess of France, is an intriguing film that explains quality work by the director. It is this fact that leads to the audience glued to the film and even a high rating for the film. As far as the visual content and stylistic approaches applied by director Piñero is concerned, the work can be rated as an outstanding piece. In The Princess of France (2014), at the onset of the film, the director begins with a lengthy scene of a soccer game taking place in Argentina with the film’s characters being brought out on the screen (The Princess of France, 2014). The opening scene can also be said to be well executed and even prepares the viewer for what is expected in the film at a later stage. The film...
3 Pages(750 words)Movie Review
sponsored ads
We use cookies to create the best experience for you. Keep on browsing if you are OK with that, or find out how to manage cookies.

Let us find you another Movie Review on topic Merchants of Cool-Movie Review for FREE!

Contact Us