The Youthquake of the 1960s resulted in the launch of many magazines aimed at young women - Essay Example

This decade was stated as “both the best of times and the worst of times”. One of the transformational highlights that took place during this decade was a cultural revolution and transformation for of the women. The feminist trends were introduced during the sixties and the subsequent decades were affected by the feminism that came forward during the sixties. Women were following the new culture of feminism which reflected in their workplace decisions, marriage decisions, child-bearing issues and freedom of choice in their personal lives (Walsh 2010).

The 1960s was a decade of change and revolutionary changes throughout the fashion trends with emerging new ideas and images, the reflection of which is still depicted through today’s fashion. The significant aspect of the 1960s was that the main focus of the fashion industry was the young population as previously only the wealthy and mature elite class was aimed at by the fashion designers and industry. This new and evolutionary trend in the fashion world led to a “Youthquake” of the 1960’s which was highlighted and communicated with the masses through a plethora of magazines such as Spare Rib, Cosmopolitan or New Woman. . The result was a striking increase in the births of baby in America and Britain.

This “baby boom” was higher in America with the birth of 75 million babies between 1946 and 1964 (Farber & Bailey 2001). The post-war economy in Britain also experienced an optimistic rise after the boom period. According to the British Prime Minister, Harold Macmillan in 1957, “Most of our people have never had it so good” (1957: Britons ‘have never had it so good’ 2005). Britain’s economy also experienced a powerful boost due to the baby boom after the World War. These babies when reached their teens, they were a part of the post-war period and had grown in well-educated and favourable environments.

These baby boomers were rebellious and did not agree with the conservative and conventional ideas of their parents. The American history observed these baby boomers to emerge as people of power and intellect such as the U.S. president George Bush and Bill Clinton. The teenagers ruled the 1960s with their rebellious yet fresh and young ideas. Not just the politics or the media, the youth culture was also depicted in the fashion and it is most likely that even after retirement pensioners will be seen in T-shirts rather than tweed suits!

(60s Season: baby boom 2012). The young population formed a major part of the consumer population and they gave a new shape to both the market place and their own new lifestyles (Farber & Bailey 2001). The age of the baby boomers was characterized by the youth population brought up in an atmosphere of optimism and prosperity which ultimately affected their goals, aims, trends and future behaviours as well. The 1960s was characterized by new fashion trends which depicted in the attires and different clothing styles