Nobody downloaded yet

The Term Mass Culture - Essay Example

Comments (0) Cite this document
Mass Culture Introduction Mass culture, as the name indicates, is the culture of a large population of people; as large as to include the whole world. The term, as such, is hard to define. “Given the overlapping, often contradictory meanings of both “mass” and “culture,” sharp definitions aren’t possible” (Naremore and BrantJinger, 1991, p…
Download full paperFile format: .doc, available for editing
GRAB THE BEST PAPER94.1% of users find it useful
The Term Mass Culture
Read TextPreview

Extract of sample "The Term Mass Culture"

Download file to see previous pages Spread of Mass Culture Culture, particularly the mass culture, has spread rapidly with the passage of time. There was a time when there was little or no globalization in the world. Even the concept of national culture was non-existent in a vast majority of countries because of the fact that regional differences dominated. Within the same country, people belonging to different regions had possession of different kinds of regional resources. This gave rise to the development of subcultures in the same nation wherein people were classified into different communities with distinct values, norms, and principles. Regional culture was stronger than the national culture and the mass culture was non-existent. This was predominantly the time till the mid 19th century. The onset of industrial revolution brought a change in the trend and national culture started to gain dominance over the regional cultures. With the development of technology and the identification of new opportunities of employment and business, people developed acceptability towards external cultures. As technological trade amongst countries improved, consumers in different countries started using same products. This trend continued over the centuries. People from the underdeveloped countries started migrating towards the developed countries in large numbers in search of better opportunities of employment. The technological exchange was followed by the cultural integration and unification across nations. This happened since the start of the industrial revolution till the late 1900s. Then came the era of massive exchange of cultures; particularly the 21st century. While all kinds of technologies contributed towards the development of mass culture, one technology that played the most important role in the spread of mass culture was the Internet. Internet provided people with the opportunities to communicate with one another almost free of cost from different parts of the world. Many of the brick and mortar businesses also got transformed into virtual businesses because of the reduced costs and increased profitability of businesses. The development and introduction of the social media websites aided in the creation of a virtual self of their users. Today, a vast majority of the people all over the world have similar lifestyles in that they use same products, are the employees of same organizations irrespective of geographic variations, speak same languages, and understand and respect one another’s values. This is what has fundamentally promoted the mass culture. There is a very small percentage of people who have not merged into the mass culture. Mass Culture and Popular Culture People sometimes use mass culture and popular culture interchangeably. “The development of the idea of popular culture is linked to arguments about meaning and interpretation which predate but become strikingly evident in the debates over mass culture” (Strinati, 1995, p. 3). There is a very thin line of distinction between the mass culture and the popular culture. The popular culture is the totality of the norms, values, and perspectives of a given culture. “Popular culture is made from within and below, not imposed from without or above as mass cultural theorists would have it” (Fiske, 1991, p. 2). Mass culture can be considered popular culture in a vast majority of cases, though mass culture is not necessarily always popular, ...Download file to see next pagesRead More
Cite this document
  • APA
  • MLA
(“The Term Mass Culture Essay Example | Topics and Well Written Essays - 1000 words”, n.d.)
The Term Mass Culture Essay Example | Topics and Well Written Essays - 1000 words. Retrieved from
(The Term Mass Culture Essay Example | Topics and Well Written Essays - 1000 Words)
The Term Mass Culture Essay Example | Topics and Well Written Essays - 1000 Words.
“The Term Mass Culture Essay Example | Topics and Well Written Essays - 1000 Words”, n.d.
  • Cited: 0 times
Comments (0)
Click to create a comment or rate a document


Mass Media

...? Runnung Head: Social theories and Mass Media Social Theories and Mass Media: A comparison of the impact on Media and Society Number Instructor’s name Date submitted Introduction Mass media is a social institution, which has an impact on the society in which it functions, while all the same reflecting the attitudes and values of the same society. What is represented by the term, mass media is a matter of contest but still general agreement has it that mass media comprise of “TV, radio, movies, videos, CDs, audio tapes, the Internet, newspapers, magazines and books” (Brym and Lie, 2006, pp.108). The reach of mass media is...
8 Pages(2000 words)Research Paper

Cold War and Consumerists Mass Culture

...?You’re s History and Political Science In what ways did consumerist mass culture unite with cold war politics and postwar economic policy to foster conformity in the postwar era? How were Americans supposed to think and act? The economic and social forces following the World War Two in America were marked by economic contingency foreclosure through a process of calculation and bureaucratic planning. The development was an economical symbol as well a culture goods aligned to capitalism fundamental objectives. However, the alignment required capital agencies to direct their attention towards the prevailing gender, kinship and familial relations. This unification ensured the transformation of the citizens into consumers. The success... in...
8 Pages(2000 words)Essay

Mass Strikes

...strategy was introduced to cut production cost, by introducing competitive tendering by private contractors to perform the work, which was earlier done by the firms themselves. In addition, it was focused to replace relative job security with insecure and temporary employment that was widespread under “flexible labor market”, and undercut terms and conditions of London Underground staff (Gall, 2003 p79). The 1990s London Underground workers were organized under Rail, Maritime and Transport Union (RMT). Casual staff and third-party contractors were, however, typically not unionized. Private contractors such as RMT, anarchist, and Andy began to use anarcho-syndicalist tactics like on-the-job direct and...
8 Pages(2000 words)Essay

World Culture Term Paper. Islam

...?Islam is based on five basic acts. They are said to be instructions from prophet Mohamed who is regarded as God's messenger and servant to believers, which all Muslims are obligated to do them. These five pillars are considered as the framework of Islam. This paper will discuss the five pillars in detail and explain how each pillar contributes in the making of a better society. It will also illustrate how the pillars as a group affect the society positively. The first pillar of Islam is the declaring of faith also known as shahadah. This is where in order for someone to become a Muslim; they must declare that they believe in only one Allah. By doing so, they agree that there is no other real god who deserves to be worshiped... is based on...
4 Pages(1000 words)Term Paper

Mass communication

... Section/# Media and Culture: An Analysis One of the most interesting facets of our modern lifestyle is the degree of integration the level of symbiosis that exists between the media and our present culture. A host of studies have sought to capture the level of this effect with varying results. Accordingly, this brief essay will seek to answer key questions regarding the level of interaction that these two share. Rather than seeking to quantify the actual level of integration that these two experience, this brief essay will seek to draw inference on the degree to which one aspect seeks to define and influence the other and vice versa. Moreover, the analysis will consider the two pertinent arguments that seek to define the ways... in which...
6 Pages(1500 words)Essay

Mass Media, Culture, and Society

...? Mass Media, Culture and Society Number] Mass media has traditionally been associated with the responsibility of imparting useful information to the wider masses. This role however has changed over the years. With the passage of time, popular culture has impacted the media. News channels are now focused on giving information, which will earn the channels and the programs higher TRP ratings as opposed to following the rules and regulations. Videos of terrorist attacks and bombings which have been aired on the national news channels are not only disturbing, but it is also against the rules of broadcasting. Similarly newspapers and tabloids print pages contain information about celebrities and their lives, where more pressing issues... ...
5 Pages(1250 words)Essay

Mass Culture limited compared to a modern composer who culls from Debussy, Ravel and later sources' (Adorno 1990:305). The rallying point of Adorno was the question of whether culture validated the experience of the individual or whether culture had eclipsed it. (Ridlesss, 1984). According to Adorno and Horkheimer, under monopoly, all mass culture is identical. Movies and radio are not art but businesses made into an ideology to reinforce the rubbish they produce. These businesses refer to themselves as industries. Some persons explain the culture industry in technological terms. They state that reproduction processes are necessary that...
4 Pages(1000 words)Essay

The Blending of Art and Mass Culture

...Your Your The Blending of Art and Mass Culture: An Examination of Views on the Work of AM Cassandre When AdolphJean-Marie Mouron first started his art career, he wanted to be a painter. However, he found that he needed an alternative form of income to support his painting, and so he turned to poster art - and this dichotomy between that which was art and that which brought profit, which dominated the criticism of art in the early 1900's, was the inspiration behind his seminal work that would change the art of poster-making as well as the entire philosophy of advertising (Medlej, Drucker, Bogart). He found that posters gave him a "golden opportunity to communicate with the large public" (Medlej). ...
6 Pages(1500 words)Essay

Mass midia

...communicate faster thus boosting the usability of digital feedback . Digital media technology has also improved feedback through social media. Many news broadcast outlets have social media pages such as Facebook and Twitter where they post their hints on their news with direct links. This acts to harness more people into their sites. Moreover, allowing people to tender their feedback on the social sites improves the response in terms of numbers. This acts well in business news where a company considers the opinions or complaints of its clients. Instant feedbacks enhance timely actions. 3. “There is constant, unlimited information available to us, yet we are not better informed citizens. There really is no...
4 Pages(1000 words)Essay

Mass media

...advertisement, programs or shows, which are evidently one of the most manipulative effects against personality. In simple context people tend to learn a lot from media in term of what to wear, how to behave, what to look like etc. Luhmann claims that the messages we receive from media can describe the current developmental level the society is taking up (36). This means that if we can see the tendency of increase of drug messages in media it can cause some sort of moral degradation of society. Another point of view is that mass media has not only penetrated into human minds and formed the conceptualizations of drug usage, but has also become a drug itself. Media illustrates products and other thing in a...
6 Pages(1500 words)Essay
sponsored ads
We use cookies to create the best experience for you. Keep on browsing if you are OK with that, or find out how to manage cookies.

Let us find you another Essay on topic The Term Mass Culture for FREE!

Contact Us