Nobody downloaded yet

What impact are technologies such as iPlayer, 4OD and You Tube having on audiences and broadcasters - Essay Example

Comments (1) Cite this document
Summary
New age technologies have added to the already transforming landscape in the world of mass media, especially within television industry, where users are now exposed to multiple channels and internet convergence. …
Download full paperFile format: .doc, available for editing
GRAB THE BEST PAPER93.1% of users find it useful
What impact are technologies such as iPlayer, 4OD and You Tube having on audiences and broadcasters
Read TextPreview

Extract of sample "What impact are technologies such as iPlayer, 4OD and You Tube having on audiences and broadcasters"

Download file to see previous pages The current scenario is as Negroponte surmised in the mid-nineties, “wholly new content will emerge from digital, as will new players, new economic models and a likely cottage industry of information and entertainment providers” (1995, p. 18). In the recent years, emergence of new technologies like the iPlayer, 4OD and You Tube along with the merging of various market forces have led to contention over the fact as whether traditional form of broadcasting would be soon obsolete, owing to widespread Internet use, or whether the audience would switch over and browse Internet primarily through their televisions. The industries that function within the arena of mass media and communications face persistent pressure in the form of ever-growing demands from their audiences, and they must necessarily conform and evolve in order to meet these demands and survive the stiff market competition. In order to retain their audience, the television industry adopted the process of convergence with Internet, where it became possible for “multiplexing - the ability to offer ancillary digital streams of data, image sound and interactivity simultaneously” ....
Discussion The introduction of modern technology in the arena of television industry during the late 1990s signalled a sort of abundance, when the number of channels being aired increased, while simultaneously expanding their worldwide purview, along with the addition of new storage and interactive faculties. The complete switch over to digital TV from the older analogue version started region wise in UK, from 2008 and is expected to end by 2012. Even though the changeover to digital version is nearly over, the switch over to a high-tech Smart TV (that converged TV with internet) until the end of 2011 was relatively low, where observations reveal that until recently only 12% of the British people had a Smart TV in their homes, a figure which is now progressively increasingly (Brilot, 2012). Within communications and mass media sector, television is the last segment to have received internet connection (Brilot, 2012). It was viewed that the chief successor to the traditional form of television broadcasting services would be the internet-based video streaming sites that would offer a revolutionary mode of interactive sessions, along with personalised television programs (Harries, 2002, 219). Therefore, it was regarded that the online video streaming websites would turn out to be a main competitor for the traditional form of television broadcasting. However, recent reports show otherwise, where it is observed that traditional live TV viewing is still more popular amongst UK audience (more than 90% of the total population prefer ‘live’ TV viewing), than the modern technological developments, that include iPlayer, 4OD and You Tube viewing (Bairamian, 2010). Besides this, despite various sites that offer direct viewing of videos (like YouTube or iPlayer) ...Download file to see next pagesRead More
Cite this document
  • APA
  • MLA
  • CHICAGO
(“What impact are technologies such as iPlayer, 4OD and You Tube having Essay”, n.d.)
What impact are technologies such as iPlayer, 4OD and You Tube having Essay. Retrieved from https://studentshare.org/journalism-communication/1445966-what-impact-are-technologies-such-as-iplayer
(What Impact Are Technologies Such As IPlayer, 4OD and You Tube Having Essay)
What Impact Are Technologies Such As IPlayer, 4OD and You Tube Having Essay. https://studentshare.org/journalism-communication/1445966-what-impact-are-technologies-such-as-iplayer.
“What Impact Are Technologies Such As IPlayer, 4OD and You Tube Having Essay”, n.d. https://studentshare.org/journalism-communication/1445966-what-impact-are-technologies-such-as-iplayer.
  • Cited: 0 times
Comments (1)
Click to create a comment or rate a document
jb
jbarrows added comment 1 month ago
Student rated this paper as
I didn’t know how to start my essay. "What impact are technologies such as iPlayer, 4OD and You Tube having on audiences and broadcasters?" helped me out a lot! Especially the list of closing part was valuable.

CHECK THESE SAMPLES OF What impact are technologies such as iPlayer, 4OD and You Tube having on audiences and broadcasters

Televison Audiences

...some of the ways that research misses the core mark sometimes in regard to influences that the media has on the behaviours and attitudes of children, it can be observed that outside influences will have a greater impact on the adaptation of behaviours where motivation is concerned. Seeing it, remembering it, and producing it have no consequential value unless there is a motivation to produce the behaviour. Thus, in context, behaviours and attitudes that are observed must be evaluated for greater context when researching the influences of media on children. Through audience response alone, the data will be incomplete, thus creating a deficit of probative value. Conclusion...
6 Pages(1500 words)Essay

New Media Audiences and Technologies

...New Media Audiences and Technologies Introduction Mass media is the strongest medium to establish communication between people as well as for transferring message to people. Mass media such as internet, television, newspaper and magazine are the most powerful mediums which have a great effect on the audiences. With the passage of time new technologies are emerging and nature of audiences has been changing. With the emergence of new technologies media has been altering to new media. Firstly I will discuss about the new media then I will discuss the positive and negative impacts of new media. Further on I...
8 Pages(2000 words)Research Paper

Media News Versus You Tube

...MEDIA NEWS VERSUS YOU TUBE The media news play a vital role not only in keeping us up d, but also reshaping our views and opinions related to what goes on around the world, be it international politics, the September 11 terrorist attack, the news footage of suicide bombers or images of maltreatment of prisoners in the controversial War on Iraq. But in doing so, it strictly conforms to a laid down policy and it is often argued that the mainstream media is heavily biased because of the interests of the owner, government influence or the profit motives. This gave way to 'alternative media' like the YouTube and other such sites, and although the sources of such sites too may also sometimes be biased, but the...
7 Pages(1750 words)Essay

You Tube as a Cultural Form

...You Tube: As a cultural form how it appropriates and exploits other media. Media is a powerful instrument that imposes its own assumptions on our modes of perception and it has high specialization to mold our sensibilities. Among all forms of technology, mass media have special characteristics of generating meaning and manipulating experience. The speedy information communication in the electronic-age has become the largest consumer function in the world, and the electronic media has changed present world to a global village. Understanding effects of media in the changing world and engaging in media study require “illustrating the dynamic symmetries” of various media like press, radio, or television. (McLuhan 172). It is relevant... to...
8 Pages(2000 words)Essay

The culture and social impact of YOU TUBE

...The Cultural and Social Impact of YouTube YouTube has changed the world of Internet. It has its advantages as well as drawbacks. YouTube has become aphenomenon in the time and age of today. It has revolutionized the world of Internet in a lot of different ways. The social and cultural aspects are significant in the wake of understanding its working domains. Much progress has taken place due to YouTube. It has broken cultural divides. However it has also added on copying and stealing on the part of artists from around the world. The viewers of YouTube are mostly the youth. They enjoy it immensely. They watch it for their knowledge as well as informational expansion. YouTube has recordings from different sources. It keeps...
2 Pages(500 words)Essay

Media Audiences

...the importance to differentiate between mass audiences that are broadcast to and the niche audiences involved in narrowcasting. In terms of subjectivity, there is the impact on the audience members by the membership of the pre-existing group including gender, religion, education and nation. It may also be defined in regard to a mainstream audience for the narrowcast media. This imagined mainstream is what elite and sub-cultural forms do define them. It is a socially constructed phenomena. In contrast to the critique of mass society, the culture of mainstream is not addressed to an audience that is homogenized as it is...
4 Pages(1000 words)Essay

New Media Audiences and Technologies

...New Media Audiences and Technologies Introduction and Aims The technological changes and advancements have produced relevant results and experiences appreciated by everyone. The world has come to witness variety of technological developments that have come with special interest and design. In the entertainment technologies, the changes from the traditional media have demonstrated the use of new media technologies by the audiences. The new media have made audiences stay focus and relate to its contents in different situations than before....
10 Pages(2500 words)Essay

You Tube

.... People have different intentions when posting their videos in Youube. Some post them for entertainment, advertisement whereas others they are merely for discussion or debate besides many other reasons. Portable gadgets characterizing the current technology have in a way helping share much through Youtube. This contributes to its cheapness because one does not need to be in front of a TV or seated in a house so that he or she can watch and listen to a video played by a stationary machine. Hence, it provides an alternative and great way of reaching numerous and different people globally. To shun its misuse, there are set regulations that safeguard the content meant to control what users...
2 Pages(500 words)Essay

The Impact of Evolving Technologies

...The Impact of Evolving Technologies English Assignment 8 November CGI and Animations The use of computer-generated imagery (CGI) in movies and film has experienced tremendous improvements over the past few decades. The use of computers to simulate the movement of characters in films has been made smoother and much simpler with the advent of this technology (Sikov, 2013). CGI and animations have improved the way stories are told on film. There is enhanced synchronization of actions and sound unlike in the past where sound tended to come before the actual actions or come after the actions have been performed. Therefore, animations look more realistic. In...
1 Pages(250 words)Assignment

Impact of New Technologies

... Impact of New Technologies I can justify the artworks of the artists above is fine art at par with conventional methods ofart making by arguing that it is simply an extension of conventional art books. The above artists employ digital methods of creating art, thereby producing digital works of art. Digital art is an extension of conventional art, which means that they are both to some extent at par with each other. The slight difference relevant to this argument is that the above artists do not need to learn the skills of painting to turn into excellent sculptors. Another justification is the fact that tradition always evolves and adopts new trends. This fact is applicable to art as well and not only in the disciplines. Just like... ...
2 Pages(500 words)Assignment
sponsored ads
We use cookies to create the best experience for you. Keep on browsing if you are OK with that, or find out how to manage cookies.

Let us find you another Essay on topic What impact are technologies such as iPlayer, 4OD and You Tube having on audiences and broadcasters for FREE!

Contact Us