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Mass Communication Theory - Essay Example

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In the paper “Mass Communication Theory” the author analyzes differences among the journalists, media professionals and media scholars about what exactly news is and what elements constitute as the parameter of something to be news…
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Mass Communication Theory
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Download file to see previous pages The prime requirement of any news story to make it a news story is that is should be accurate and contain facts or ideas that are interesting to a considerable number of recipients. Everyday a news editor and publisher receives a number of different information pieces that fit the criteria of being new but not every news is publishable, therefore there are certain elements that a news piece must have to get the place in the paper or on airtime (Bonnie Anderson, 2004). Of the most fundamental criteria, that every news article has to meet to acquire a place in the mass media is its timeliness. Although the factor of is not always essential but hot burning news is always eagerly awaited than then the old and stale news and becomes a good news piece easily passing the selection table. Timeliness or temporality of the news or the current news is the very essence of the news media. The importance of this peculiar feature of news cannot be over-emphasized. Proximity also plays its role in making the news piece get pass the selection process because it greatly increases the importance for the audience. Sometimes novelty and uniqueness of the event also adds importance to the news that makes it qualify the news selection process. Man is always curious to know the things that he does not know before and therefore always tries not let go of an opportunity to satiate certain aspects of his curiosity. Another important element that plays an important role in the selection....
Everyday a news editor and publisher receives a number of different information pieces that fit the criteria of being new but not every news is publishable, therefore there are certain elements that a news piece must have to get the place in the paper or on airtime (Bonnie Anderson, 2004). Of the most fundamental criteria, that every news article has to meet to acquire a place in the mass media is its timeliness. Although the factor of is not always essential but hot burning news is always eagerly awaited than then the old and stale news and becomes a good news piece easily passing the selection table. Timeliness or temporality of the news or the current news is the very essence of the news media. The importance of this peculiar feature of news cannot be over-emphasized. Proximity also plays its role in making the news piece get pass the selection process because it greatly increases the importance for the audience. Sometimes novelty and uniqueness of the event also adds importance to the news that makes it qualify the news selection process. Man is always curious to know the things that he does not know before and therefore always tries not let go of an opportunity to satiate certain aspects of his curiosity. Another important element that plays an important role in the selection of the news event is the size of the event. A small training plane accident with no human casualty may be news but not as important as a crash of a 747 with over 400 passengers and huge death toll. There is no way such news will not be able to get a place in the news media. The importance of the news is also determined by the policy of the newspaper or news-channel. An economic analysis of the current national affairs done by the economic news ...Download file to see next pagesRead More
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