Effects of Mass Media - Essay Example

Effects of Mass Communication No: Effects of Mass Communication Firstly, what is communication? Communication is the process through which a person shares his or her ideas or views with another person. So mass communication means communicate with people on a large scale like communication through internet, through newspaper, through radio, through television. Mass media have tremendous effects on the lives of people. There are many positive as well as negative effects of media. Diffusion of information has become very easy (Mosco, 2006).

Now people get any information very easily through TV, radio, newspaper, internet, mobile phones etc. However, sometimes exposure of shocking news creates panic among people, as exposure of news of bomb blast in which heavily injured people are shown. Because of highly exposure of luxuries as necessities, people have become confused. Media highly effects the attitudes and behavior of people especially attitudes of children like highly exposure of violent programs like wrestling, violent movies, violent cartoons make children violent (Mackay, 1999).

Media affects the political beliefs and moral values of people like people choices are highly effected from election campaigns in which particular political group is shown prominently. Mass media is also institute of learning as in a program of Sesame Streets, they teach children daily routine works that how to comb hair, how to brush teeth properly. Media give religious information to people, now it is a very easy task to know about any religion. Educational programs are also broadcasted in which they teach subjects like math, physics etc.

obesity has become common because of media because people now spends most of their time sitting in front of computer while using internet, in front of television while watching different TV shows (Mc Quail, 2005).ReferencesMosco, Vincent. (2006). Mass Communication. Queen’s University Canada Press, CanadaMackay, H. OSullivan T. (1999).  The Media Reader: Continuity and Transformation. Oxford University Press, LondonMcQuail, D. (2005).  McQuails Mass Communication Theory (fifth edition). Oxford Universiyt Press, London.