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Lit Review and Methodology - Research Paper Example

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Lit Review and Methodology Impact of Media on Relationships The impacts of media of media on the peoples’ behaviors and attitude with respect to various societal issues has been of increasing interest for most researchers, program planners and policy makers (Biagi, 2011)…
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Download file to see previous pages One of the theories has proposed that media play a significant role in providing behavioral roles (Nabi & Oliver, 2009). Most people engage in types of behaviors that they watch or admire in movies. Another important theory called emotional release (Berger, 2007). Aristotle used this theory to argue for the role of drama in preventing warfare. In the recent past, the same theory is used basically to prove the violence that is sometimes displayed in the media. Therefore, the people in this theory were assumed to understand the impacts of violence by witnessing or seeing it being enacted and would seldom take part in such behaviors (Berger, 2007). The fact that media has a role to play in most of the societal issues is also supported by authors. Nabi & Oliver (2009) asserts that audience dependency on media is considerably high in societies where media serve most of the central information functions and in periods of pervasive civil strife or rapid social changes. In the recent few years, the growth of new media platforms including YouTube, twitter, and Facebook has enabled youths, adults and the society in general to take more significant steps to reach and be reached almost anywhere and everywhere at any given time (Nabi & Oliver, 2009). ...
Social media play a significant role in most of the relationships in our societies. However, according to Duhe? (2007), some of the roles are not always positive. Research carried by Haythornthwaite (2011) on the strong, weak and latent ties and the impact of new media, indicated that media may have negative impacts on personal relationships. Most of the relationships keep up through some of the latest social media forums including twitter, Facebook, LinkedIn and blog comments are more casual and the participants tended to know less about one another (Haythornthwaite, 2011). Other literatures have also raised concerns over the impact of the new social Media (Biagi, 2011). Nesbitt-Larking (2007), for instance, enumerates the dangers associated with making the meaning of conversations clear electronically. He further asserts that Media platforms are used to make confrontations easier and more relationships impacted as a result (Nesbitt-Larking, 2007). Perse (2001) also argues that because electronic media’s transmission of emotions is considerably poor compared to physical interactions, people tend to use it as perfect tool to send some of their difficult messages that would otherwise not been conveyed on a face-to-face basis. Although the society may enjoy some of the relationships by use of the new social sites like Facebook and twitter, the difference that exists between these social platforms and the interaction that involve physical presence of people is clearly very vast (Sparks, 2010). Sparks (2010) also argues that although the social media, regarded to have the power to connect the users to some of the people whom they would otherwise not touch, the problem comes when the society find themselves ...Download file to see next pagesRead More
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