Nobody downloaded yet

Role Technology Has Played in Electronic and Digital Media - Essay Example

Comments (0) Cite this document
Journalism, Mass Media and Communication The Role Technology has played in electronic and digital media Name University Introduction Media has played an important and unique role in society. It encompasses print, electronic and digital media. Print media includes newspapers and magazines; electronic media includes radio and television; and digital media includes audio, photo and video content which has been digitally compressed…
Download full paperFile format: .doc, available for editing
GRAB THE BEST PAPER93.1% of users find it useful
Role Technology Has Played in Electronic and Digital Media
Read TextPreview

Extract of sample "Role Technology Has Played in Electronic and Digital Media"

Download file to see previous pages In the past news was limited to a few persons obtaining print. It was later improved to electronic information by way of radio. Information that was very important and that would impact peoples lives reached them very slowly. In the current scenario things are different. There are many ways in which news can be had. It is available in print, on the radio, on television and on the internet and events are shown and reported as they happen (live). In addition, to its informational, reporting and critiquing role, one of the main roles of media is agenda setting. According to McCoombs and Shaw (1972), the media’s choice of how an article is displayed and what to write about play an important role in shaping economic, political and social reality. In this way viewers, listeners the readers will not only learn about a particular issue but also the level of importance that the media attaches to it. This means that the media presents information in such a way that it can shape the opinions and attitudes of the society. By doing so the media dictates what is believed and what is not. Advances in technology The media has moved away from the use of chemical technology in photography to the use of digital technology. In the past the custom was black and white until color became widespread in the latter part of the 20th century. The chemical process involved the use of chemicals in a dark room. According to Warren (2001), the pictures produced by this method were not as sharp as those produced digitally. Additionally, those produced digitally could be copied over and over and the quality would remain intact. This was not so for the ones produced chemically. Mass media used this technology to produce attractive magazines and newspaper articles and to produce attractive advertisements for businesses. This helped them to increase their role as a key player in success of businesses. Media has used digitally technology to improve the images on television and in the print media. Technological advances have resulted in the digitization of news print which is now described as online media. Newspapers such as New York Times (NYT) and Washington Post (WP) have increased their readership because of this fact. Additionally, they have now included videos in some of their news items. This was not and is still not possible with print media. Both NYT and WP have also been able to earn additional revenue by having advertisements on their site. More hits bring more advertisements and so the headlines and articles have to be attractive. McCoombs and Shaw (1972), indicates that there are three ways in the media seeks to set its agenda – attention, prominence and valence. The technology that is currently been used allows news item to gain attention and prominence with the use of sharp pictures and pull outs. On the television and on the internet media provide catchy advertisements with music and visual effects as seen on the internet and on television. Television also provides viewers with soap operas and movies that have changed the way they view the world. The internet has provided information at one’s fingertips for personal information and for serious research. Conclusion The media has played a fundamental role in how the world is seen today. People are more ...Download file to see next pagesRead More
Cite this document
  • APA
  • MLA
(“Role Technology Has Played in Electronic and Digital Media Essay”, n.d.)
Retrieved from
(Role Technology Has Played in Electronic and Digital Media Essay)
“Role Technology Has Played in Electronic and Digital Media Essay”, n.d.
  • Cited: 0 times
Comments (0)
Click to create a comment or rate a document

CHECK THESE SAMPLES OF Role Technology Has Played in Electronic and Digital Media

Electronic and Digital Media Industry Paper

...? Electronic and Digital Media Industry Affiliation: Describe the role technology has played in electronic and digital media Electronic media is that which requires an electronic device to be accessed while digital media is a type of electronic media but its data is stored in a digital and not analog form. Other than technology aiding in the production of the electronic and digital...
3 Pages(750 words)Assignment

Digital technology

...Over the last ten to fifteen years there has been a revolution in special effects in movies and television. The use of computer generated imagery tocreate characters and environments has become the standard. This seems to be both a bad thing and a good thing. Some directors seem to prefer to use digital technology only when it's appropriate and needed. Others seem to rely on digital technology a little too much, using it when other proven methods could have been considered. The biggest advocate for the use of digital effects in the movie industry has been George Lucas. With his Star Wars prequel...
9 Pages(2250 words)Essay

Digital Media

...Wooderson. Wooderson is a man-child who never grew up. He still hangs out with high school kids and always wants to know about the incoming crop of freshman tail. He is an absolute loser, but you find yourself wanting to be just like him. He has no worries. Life is so easy, and he never has to grow up. With the shift in technological trend Dazed and Confused impress the new digital wave in propagating for young talent. So they resort on producing powerful pretty awe-inspiring DVD, s tainted in colors that are pretty vibrant and there is minimal grain on the picture, which is impressive because so much of it is set at nighttime. The audio is Dolby...
6 Pages(1500 words)Essay

Electronic Media

...Development in the electronic media has not only advanced but also progressed in an accelerated pace during the last few decades. The advent of TV, computer, the Internet and other multimedia technology has spurred the growth of science and technology as well as sped up the proliferation of information all throughout the globe. As a consequence, businesses and corporations, either local or multinational are extremely dependent on these industries. In order for these companies to stay in business and achieve growth, it is necessary that businesses take advantage of electronic media as options to keep...
8 Pages(2000 words)Essay

Digital Forensics/Electronic Evidence

...Digital forensics/ electronic evidence Digital forensic involves the concept of retrieving information from computer media. Advancement in technology has made it possible for digital forensic to develop and investigators have found an easier way to capture computer criminals. Digital forensic ensures accuracy is observed and criminals are brought to justice (Daniel, 2012). The three types of crimes covered under digital forensic include; child pornography which is the most diverse type of digital crime. Child pornography destroys the minds of children and at times, it...
1 Pages(250 words)Essay

Electronic and Digital Media Industry

... Electronic and Digital Media Industry Describe the role technology has played in electronic and digital media Electronic media is that which requires an electronic device to be accessed while digital media is a type of electronic media but its data is stored in a digital and not analog form. Other than technology aiding in the production of the electronic and digital...
3 Pages(750 words)Assignment

Treatment electronic media

...Treatment electronic media < It is a film that shows that leaders are misusing their powers, though they are pretending tocare and protect the society or the community. The society should look for ways to protect themselves and their families from being misused by those in power. > Its 2007. There is instability in the political climate in Kenya. Mary is a pretty, beautiful, and young pregnant wife of head of ministry of security. She is widowed after her husband had a fatal accident in an air crash. The government offers her an accommodation in the state house and a tight security; she was treated as a queen so that she could erase all memories of her husband. Mary is weary and lost in pain. Billy, the...
3 Pages(750 words)Essay

Dr. Wakefields Research & Role Played by Media

...Dr. Wakefield’s Research & Role played by Media ID MMR Controversy has been d as one of the most damaging frauds in the history of medical sciences in the last century. The controversy involves presentation of false facts and manipulated medical research by Dr. Andrew Wakefield and his co-researchers on the subject of relation between onset of autism and use of vaccination against measles, mumps and rubella. The study is considered to have reduced rates of vaccination received worldwide tremendously and resulting in emergence of epidemics in different parts of the world. Another critical factor behind the success and acclamation of this research is the role played by media in getting his research socially accepted in the masses... to support...
8 Pages(2000 words)Essay

Electronic Media Education Tool

...Health Protection Agency, evidence has indicated that there is no unswerving confirmation to date implicating Wi-Fi or WLANs adversely impinge on the health of the broad population. However, the British Health Protection Agency admits that there is sensible precautionary advance keep it under ongoing assessment. The main guidelines on design of the electronic media as an education tool hugely borders on the main instruments. For instance; computer affects, internet and other facilities entailed in enhancing the opposite working of the electronic media as an education system (Oreilly, Finder, & Werrell, 2007, p78). Literature review Old age refers to...
5 Pages(1250 words)Essay


...Technological changes and its effects in colleges Technology refers to a collection of methodologies applied in the production of commodities used inthe satisfaction of human wants and achievement of various objectives including scientific either be having the knowledge of the techniques or be contained within different machineries. Technological changes which may also be referred to as technological development encompasses the coming up with technologies besides their commercialization through extensive research continuously making the already invented technology better i.e. improving on it and spreading the...
7 Pages(1750 words)Essay
sponsored ads
We use cookies to create the best experience for you. Keep on browsing if you are OK with that, or find out how to manage cookies.

Let us find you another Essay on topic Role Technology Has Played in Electronic and Digital Media for FREE!

Contact Us