Electronic and Digital Media Industry - Assignment Example

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This paper "Electronic and Digital Media Industry" seeks to concern the role technology has played in electronic and digital media, discussing history from initial discovery to the present innovations, describing how the role of mass media has changed with these developments.
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Electronic and Digital Media Industry
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Download file to see previous pages One of the historical and contemporary roles the media plays is it acts as a surveillance for the society. Media broadcasts and passes down information about the happening s in the society including any threats hence making people make counterplans. In the past, media played a role of educating the public about ethics but the issue is not so pronounced in the contemporary times. The media in the brink of company competitions in this contemporary times acts as a marketing channel where companies advertise their products in the different media forms hence making their consumers aware of the different products. They also participate in social awareness campaigns, political campaigns and other forms of campaigns aimed at teaching the society.Photography before the 1960s was not electronic but used chemicals and hence the quality of the image was questionable. The contemporary times however have led to photography becoming digital and the images clearer and hence lowering the cost of photography in general and even the cost of purchasing the cameras that are consumer friendly. Recording has also moved from use of gramophones and other cylinder devices to the crystalline CDs, cassette tapes and to now DVDs and iPods among others. Transmission of the radio waves has also evolved from the use of multiple channels and relying on cable transmission that were RF-based to the current use of fiber optic cables.The mass media uses the transmission, photography and recording for purposes of marketing. ...Download file to see next pagesRead More
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