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The Transformation Model of Comminication: Language and Meanings - Essay Example

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Name Professor Subject Date The transformation model of communication, in contrast to the transmission model, speaks to the factors that influence the formation of the message, the influence of the medium in which it is expressed, and the understanding of the message by the recipient…
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The Transformation Model of Comminication: Language and Meanings
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Download file to see previous pages Communication is powerful means of conveying ideas, feelings, perspectives and beliefs using language, symbols, images, graphs and recently advanced too by multimedia to persuade people into action, to define market relations and to present reality in a mediated structure. But how do words work as content within interactive dynamics of social reality? This essay aims to explore the transformative elements or variables of the communicative process. Language and Meanings Mass media use language as tools in the process of interaction to communicate social reality. The kind of words being used, the manner of communication and the visual side of this interaction influences the transformation. Listeners, readers and viewers ought to know these variables in the construction of these messages to intelligently comprehend its textual and non-textual meanings. Words and symbols, depending on its usage and context, have its own meanings and are susceptible to various interpretations. What does it meant for you? What is it trying to convey for others? This is otherwise known as the process of signification which pave toward shared understanding of the text. Languages with indeterminate representations certainly convey varied meanings. Such entail serious listening, questioning, analyzing and collaborative understanding on what it denotes or connotes under specific circumstances and contexts. The denotative process of getting meaning is by delving into the most obvious literal meaning of words while connotative meaning refer to that which is subjectively interpreted by information user. Communication theorists argue that multiplicity of meaning can be generated within one medium and meaning can be generated within the multiplicity of media. This indeterminism of meanings simply meant that there are multifarious realities and probabilities of meanings. Reconstruction of Realities Communication reconstructs realities depending on how words and symbols are used to represent social conditions in persuasive and powerful rhetorical style. In movies, for instance, the story is understood by its characters and dramatic episodes that directly appeal to imaginative psyche of viewers. Television shows may depict similar factors for analysis as that of movies, except that this medium need variegated sights, sounds effect and public figures to convey information through a program where meanings are subjectively perceived by viewers. From the social theorist perspective, communication refers to ideas of world affairs to systematically explicate social realities, about changes and the proposed resolution to societal problems. It is through people’s interaction that they gain shared knowledge and realities. In such context, media production, on the other hand, is influenced by political and economic processes. Politically, media is regulated by civil and criminal laws e.g. libel and copyright. Economically, media rely on business sectors’ advertisements of products, sponsors, and marketed programs to raise revenue for operations. Organizationally, media have its vision, mission, goals, frameworks and imperatives. Their code of ethics also defines their professional values. As such, the system of values adopted by a media institution determines the nature and structure of ideas imparted to the public. Decoding information however would depend on the education, culture, beliefs, history, and ethnic background of the ...Download file to see next pagesRead More
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