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New Media in China - Essay Example

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China Central Television (CCTV) began the continuous broadcasting of the earthquake disaster on the morning of 12 May, 2008 to the surprise of millions of people living in China…
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Download file to see previous pages (Ditong, 2009). This was unexpected of China. As in the past, Chinese media had never broadcasted instantly news related to natural disasters without the consultation and direction from the Chinese Government. But this was the first time it had behaved differently. In the 1980’s reporting of such disasters was not allowed as it was considered not to be in the best interest of China. It was thought that reporting such events would harm the country’s good reputation. With time, China’s perspective regarding the broadcasting of news related to natural disasters changed to becoming more open and less introvert. And now reporting such events is no longer a politically sensitive issue. This was an example of one medium change among the different forms of Chinese media with the passage of time. All Chinese media experienced similar change as the world advanced. History: Traditional Media to New Media in China With the change of dynasties and rulers, China experienced evolutionary changes in its media reforms. Starting from the 1956, it was the first time that a Chinese computer scientist edited the article on computer theory. In the year 1978, Den Xiaoping, the Time Magazine person of the year, became the ruler of China and he brought a transition from planned to a market economy and also the existing Chinese television channel kept its name as CCTV. In 1979, a first advertisement of a toothpaste was published in Tianjin Daily and a first TV commercial was broadcasted. Furthermore, the “Stars”, a group of artists, made artwork that was not acceptable by the Chinese authority, so they were never allowed to display their works. However, they displayed their portraits outside the Chinese Art Gallery shocking the citizens of China who were culture oriented and the paintings for away from their culture. In 1980, the first woman’s magazine was published on July 1 talking about women’s health, fashion and beauty related issues. In 1982, the Chinese Government declared the Advertisement Management Temporary Regulations. These regulations were not like forced laws and their purpose was to support the advertisement industry and make them progress. Western rock music was discussed for the first time in 1983 in a Chinese magazine called the New Observer (translated). Reforms were introduced by the Chinese Government in that year which decentralized the television and radio broadcasting units to some extent. In 1984, when the Kong Fu television series started airing, the tv series from other countries also began being broadcasted which included the Mexican, Brazilian and Japanese serials. Furthermore, an overseas magazine got published on contract with the New York Magazine. In 1986, many extraordinary changes took place. A global advertising company established its office in China. Secondly, a first email is sent from one Chinese scientist to another living in Switzerland. After another ten years, the internet became available to the common public. In June 1989, China was experiencing an internal conflict which was later named Tiananmen Square Massacre by the West. This conflict was broadcasted live by the CNN in Beijing. For the first time, an internal conflict of China came to be watched by millions of people in the world. However; the government fired two of the CCTV representatives who had participated in that live broadcast. In 1994, an English language newspaper in China created its website which also published foreign news in its content which was ...Download file to see next pagesRead More
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