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Social Networking and How it is used for Promotion - Essay Example

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This essay stresses that social networks like Facebook and MySpace become the main tools which promote social ideas and values ideas and preferences desirable for modern marketers. Through social networks, marketing is not a remote area of business operating on the periphery of society…
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Social Networking and How it is used for Promotion
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Download file to see previous pages Social networks like Facebook and MySpace become the main tools which promote social ideas and values ideas and preferences desirable for modern marketers. Through social networks, marketing is not a remote area of business operating on the periphery of society. Marketing activities reshape not only the economic but the political, social, cultural, and ecological aspects of society. Thus, while it has a vital interface with the economic, it is also directly involved in noneconomic aspects. The former, the economic, may influence greatly the life of business; the latter, the noneconomic, influences the life of society (Harris and Whalen 2006). The two are intertwined. Marketing thus is a social institution, an integral part of our social system concerned with fulfilling society wants and needs, with delivering a standard of living, for the major business of marketing is customer satisfaction-hence marketing is intimately involved in public affairs and social progress. Marketing does exercise an influential societal role: marketing progress is a handmaiden of social change. In turn, marketing is influenced and shaped by the society of the times, and the forces of history.
The framework for examining the organization environment is similar to the strengths and weaknesses (S-W) part of the review in the traditional SWOT analysis (i.e., organizational strengths, weaknesses, opportunities, and threats). The purpose of this internal analysis is to see what the organization has to work with as it begins to position itself to deal with the opportunities and threats identified through the analysis of the external environments (Paley, 2006).
The main strengths of Facebook and MySpace are easy to access and availability, large and diverse geographical audiences, and communication and interaction possibilities. Social networks perform the necessary functions of informing and persuading, which are both complementary and conflicting. Consumers want it to guide their consumption decisions in an objective manner, whereas advertisers want it to achieve mass selling by aggregating mass demand so that mass production can be stabilized and supported. The reasons for the use of promotion are clear. Promotion affects both costs and revenues; used effectively, it can increase sales and profits. ...Download file to see next pagesRead More
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