The Product of Sugar CRM - Essay Example

Customers are engaged in real-time through social media like twitter and facebook. Market integration in sugar allows the creation and management of marketing programs to particular customers. Customers also enjoy the use of software they use daily in their lives since they integrate into Sugar CRM. The software includes the Word, Outlook or Excel. The Dun&Bradstreet component of sugar allows the management to have a complete view of the customer properties requests and insights. Sugar can import all the business contacts from Gmail, Google, and IMAP into one place.

Sugar provides a complete sales forecast for the business. Sugar presents forecasting for each item that can be formatted to specific periods. It also gives management achievement quotas and other functionality scenario simulations. Due to an increase in smartphone use, sugar has mobile CRM that allows on-the-go use through native Android and iOS applications. All these functionalities have a customer-service portal for bug reports, trouble tickets, and an FAQ section. All these features are elegantly presented in a multiple homepage dashboard that has monthly outcome pipelines, lead sources categorized by opportunities and sales pipelines.

These results can be presented to the management or customer through customizable charts, dashboards and reports that are generated real-time.