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Strategic Technology Planning - Research Paper Example

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Most companies have not been able to effectively create their presence over the internet. This research paper puts into perspective major challenges that companies face. The…
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Strategic Technology Planning
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Download file to see previous pages This is after American Express created a custom customer service Facebook page. From the page, cardholders can conveniently ask about services offered and also make their complaints. The research analyzed online platforms used by major and minor companies in handling online marketing. The content conveyed in these platforms was also analyzed to determine whether they had any aspects of marketing or were just general information.
According to Grant (2014) internet marketing is a tool that can be used to elevate a company within hours if well used. The world is actively talking online. The results indicated that the social media is the main platform used by companies to carry out online marketing. This paper research also discusses the use of Apps for smartphones, tablets, pads and other telecommunication gadgets.
In as much as people are using the internet, attracting them to your platform is very essential. Marketing would only make sense if the target clientele is able to receive your message. The recommendations from this research are that companies need to diversify their online marketing and use other platforms like emails and blogs. Companies also need establish internet marketing departments and adequately fund them in order to facilitate their activities.
Marketing is a very dynamic aspect in any business. Every day, new strategies are developed and implemented to ensure companies are active in the competitive market. Companies have been forced to allocate majority of their budget into marketing than any other area. Millions have been invested into marketing. This is necessary for any company that wants to make profits (FK Publications, 2013). According to (Taube, 2014) in 2013, the top 100 biggest advertisers in the US used a staggering $109Billion in marketing.
Traditional modes of marketing are slowly being replaced by new and advanced modes. The main driving force behind this is the internet. With internet, one is connected to the ...Download file to see next pagesRead More
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