Project Proposal ONLY - Assignment Example

Project Proposal of the Organization Ford Motor Company, commonly referred as Ford, is a well-known brand in the global automotive industry. Its huge customer base and competitive brand loyalty have been the assets of its effective leadership practices, since its establishment in 1903. The company has been having pioneering innovation over the past decades, delivering utmost concern to customers’ convenience, employees’ well-being and organizational sustenance. One of those innovations is identifiable as its incorporation of computing facilities in the car models (Ford, 2014).

Summary of the ScopeIrrespective of its long sustained competitiveness, Ford has been witnessing some noteworthy challenges. In the current decade, the company has been subjected to global financial risks, alterations in the leadership folio of the company as well as the changing demands and preferences of the customers worldwide. Maintaining balance between its quality management dimensions, its quantity dealings and environmental concerns were a major challenges to Ford’s leaders (Mourdoukoutas, 2015; Wolde, 2015).

It was to survive these challenges that the company began inculcating computer information system in its automobiles, which were intended to help drivers to be in contact even when travelling, without compromising their safety needs. However, with a recent upsurge in the frequency of hacking and the number of hackers, many in the industry are forecasting privacy issues that might also affect Ford’s brand image (CNN, 2014). This validates the problem to range from the innovation sphere of the company to its sustainability management dimension, offering a wide scope of the research.

RationaleAs apparent from the stated facts regarding the computer information related problem faced by Ford in dealing with the current needs of the global world, the selected organization offers a wide scope of research. Expectedly, the research to be conducted with consideration to Ford shall help to understand the challenges that any other innovative companies may face to function profitably and sustain in the aggressively competitive market, especially when incorporating computing devices.

Research Method This research will emphasize the effective integration of company reports published by Ford, within the recent years. News articles will also be used to obtain factual data of the subject matter. In addition, to guide the arguments with strong theoretical and tested methods, the research will also value case studies and past scholarly researches relevant to the problem identified. ReferencesCNN, (2014). Automakers dont protect you enough from car hackers, senator says. Retrieved from http://money.cnn.com/2015/02/09/technology/security/car-hack/Ford, (2014).

Sustainability Report 2013/14. Retrieved from http://corporate.ford.com/microsites/sustainability-report-2013-14/doc/sr13.pdf Mourdoukoutas, P. (2015). Fords F-150 Truck Problem. Retrieved from http://www.forbes.com/sites/panosmourdoukoutas/2015/02/04/fords-f-150-truck-problem/Wolde, H. (2015). Ford CFO Says Sees Ongoing Problems in Russia: Handelsblatt. Retrieved from http://www.reuters.com/article/2015/02/01/us-ford-motor-russia-idUSKBN0L51NV20150201