Final Project - Research Proposal Example

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The proposal provides a case description of the movie theatre and the inherent problems in the situation and also provides objectives for the project. The…
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Final Project Research Proposal
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Download file to see previous pages To access the facility customers are required to obtain tickets for different movies of their choice. The theatre has only one ticketing station located at the entrance of the premises where the customers obtain their tickets.
The movie theatre serves a huge number of customers, there is an increased number of customers particularly during holiday seasons. The limited number of ticketing stations results in long queues and unnecessary time wastage in the ticketing process. The customers always complain about the time wasted queuing to purchase the tickets. Additionally, most clients complain about missing the beginning of the movies for which they intend to watch.
The seats in the theatre are arranged into three sets; VIP lounge, Ordinary and back seats. Each of the seats is numbered depending on each category and they all have different pricing. The VIP lounge costs more followed by the ordinary and back seats respectively. The pricing also varies depending on the day of the week and the time. Tickets for movies shown on weekends and between 2PM to 7 PM and 7PM to 11 PM cost more than those on weekdays and during the day.
The major problem associated with the current system is the loss of revenue and lack of customer satisfaction occasioned by delays in issuance of tickets to customers. The delay also results in low number of customers resulting from the slow ticketing process. It has been observed that approximately 600 seats are always occupied in one sitting yet the capacity of the theatre is twice this number. Hence, there is underutilization of the facility since it is not filled to capacity.
To achieve this, the proposed simulation intends to create additional ticketing kiosks to a total of 6 kiosks strategically placed to enhance the ticketing process. It also intends to increase the ticketing options to allow online ticketing through the company’s website or through ...Download file to see next pagesRead More
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