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E-Commerce - Essay Example

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After identification of the three types of the e-commerce; the paper proceeds to analyze their strategic roles and how they differ. In broader perspective, the benefits and disadvantages of different e-commerce types to…
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Download file to see previous pages The second type Business to Business, also known as B2B. This is when given company does commerce with another company. Consumer to Consumer, also known as C2C is when business occurs between consumers (Vulkan 2003).
Business to Consumer (B2C): B2C forms the most common e-commerce category in current market share. It involves consumers and businesses where online businesses transact to individual customers. The basic idea behind this form is that the online vendors and promoters can sell their merchandise to the online shopper by employing crystal clear statistics which is made accessible via various online marketing apparatus (Canzer 2006). This e-commerce category describes actions of businesses handling end customers with services and/or products. One of the most appealing strategies about B2C is that numerous online businesses are essentially just standard commercial entities that are available around individuals’ home town. The benefit to making that store internet oriented is that consumers from all around the planet who do not encompass access to this category of warehouse can easily attain services or products from the store by buying them online (Canzer 2006).
Business to Business (B2B): This is regarded as the biggest form of e-commerce comprising business of huge amount of dollars. In this type, the sellers and buyers are both business corporations and do not engage an individual customer. This kind of e-commerce comprises businesses transacting goods and services among themselves. Most of the time, B2B comprises online marketing corporations providing services for extra online entities who are seeking to get better outcomes on the search engines (Gao 2005). The mainly trendy forms of internet marketing are SEO (Search Engine Optimization) and PPC (Pay-Per-Click). All of the extra types of e-commerce cannot be feasible without online promotion and B2B e-commerce type.
Consumer to Consumer (C2C): This type of ...Download file to see next pagesRead More
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