The Relationship between Networks - Assignment Example

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This paper “The Relationship between Networks” intends to examine the perception that Nottingham Business School MSc students have towards using UCC websites, in order to achieve a critical view and understanding of the factors that affect them…

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Subject: Information Technology
Type: Assignment
Level: Undergraduate
Pages: 14 (3500 words)
Downloads: 1

Extract of sample "The Relationship between Networks"

Download file to see previous pages The underlying fact is UCC has become a significant media through which users express themselves and interact with other people online (Boyd and Ellison, 2008).
User-Created Content (UCC), also known as Consumer Generated Media (CGM) or User Generated Content (UGC), refers to any media created and uploaded to the web by individual users. UCC ranges from a comment on eBay; a narration of how bad one’s day was on BlogSpot; a video uploaded to Vimeo or a profile on Twitter. UCC has existed in various forms since the internet first made its mark in the world. Over the last decade, increased access to the internet and advancements in search technologies has seen the rise of UCC as a leading form of global media (Platform Status Report, 2008, pp.3)
The Organization for Economic Co-operation and Development (2007) outlines three central characteristics of UCC. First, it must be available either on a site that is publicly accessible or on a “social networking site only accessible to a select group of people” (pp.18) although UCC could be made by and individual and “never published online or elsewhere.” This excludes emails and instant messages sent via the internet. Secondly, a certain level of creativity has to be evident in the works published or even adapting already existing works to construct a new one. This means that users must “add their own. As it provides a platform for interacting with people, and people mostly prefer to interact first with their peers, their number will have a positive impact on the user’s interaction with the social network service. ...Download file to see next pages Read More

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The Relationship between Networks - Assignment Example

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