Information Technology and Electronic Commerce - Essay Example

Download file to see previous pages Threats and impacts including the impact on different aspects are discussed along with real-world scenarios that are mentioned in terms of physical and online stealing of identities, online attacks by hackers, and impacts of social networking sites if they misuse information or do not provide correct security measures. The solutions and suggestions section discusses the solutions to issues related to data privacy, SNS impacts, and online attacks to steal the confidential information of employees.

1 Introduction
The Internet continues to modernize the world’s economy. It is changing the way people live, study, work, participate, and devour. At the hub, of this rebellion is technology. Technology has moved from the "back office" to the leading edge. Namely, the interface between the customer and the organization has changed spectacularly. Increasingly, technology is shifting the organization’s associations with its customers from "face-to-face" to "screen-to-face" communication. The Internet is not an innovation that concerns only one or two sectors of the economy. Because it revolutionizes the way businesses should prudently systematize their activities and go to market, the Internet affects all economic commotions. The business that operates on the Internet is termed ‘Electronic Commerce’, which has a remarkable history.

Continuous research and development have enabled corporate organizations to reconstruct their business strategies. The integration of electronic commerce applications lays the foundation for the organization’s digital business process. Moreover, marketers around the globe, have experimented a lot on digital marketing to generate sales and customer loyalty. Unfortunately, most of them did not succeed. Likewise, online customers espouse digital technology to be the preferred one for making purchasing decisions. Organizations, keeping this in mind, construct their marketing strategies by re-evaluating their budgets, processes, skills, and priorities (Edelman 2010).

Eventually, in the context of information technology and electronic commerce, there are now digital channels that can significantly increase revenues in a lucrative way for corporations and SMEs. For implementing a tactical plan, four digital channels are selected. The digital channels consist of mobile phone’s Short Message Service (SMS) i.e. text messages, ‘Really Simple Syndication’ (RSS) feed, Outdoor digital displays, and Websites. ...Download file to see next pages Read More