Apparels Brands Pty Ltd - Leading and Managing Team Effectiveness - Case Study Example

Table of Contents Introduction 2 Team Formation 2 Value Proposition 2 Target Market 3 Information about venture 4 Networking 4 Steps for ecommerce venture 5 Benefits 6 Cost 7 Performance Plan 7 Conclusion 8 References 9 Introduction This paper looks at evaluating the manner in which Apparels Brands Pty Ltd will look at identifying the strategies through which the new venture will be carried out. Since Apparels Brands Pty Ltd is facing a downfall in business it is looking at exploring the opportunity that ecommerce presents. The paper will evaluate the manner in which the team would look towards working in achieving the required feat and the manner in which responsibilities will be assigned to different members. Based on the business needs key performance indicators would be identified and the manner in which steps will be taken to ensure that the objective is achieved. The paper will thereby evaluate the strategies that will help them to successfully carry out the new venture of transforming the business into an ecommerce one. Team Formation Apparels Brands Pty Ltd will have to look towards forming a team with the required members who can help them to accomplish the work. It will be important that Apparels Brands Pty Ltd looks at having different type of people within the team so that all the members can coordinate together and achieve the required objective. The team will look towards achieving the following objectives and would look at utilizing the resources in a manner through which business performance will be improved. Value Proposition The new venture which Apparels Brands Pty Ltd is looking to provide to its customers will look to add new value to its products. Since, Apparels Brands Pty Ltd is looking at using ecommerce it will look at providing customers with an opportunity to design their own t-shirts. This will provide improved value to the customers as based on their needs and requirements every customer will be able to ensure products which meet their specific needs and requirements. The focus of the business will be thereby on every individual where every customer will find specific objectives being met. The focus will be towards individualization of products (Coughlan, Stern & Adl Ansary, 2006). While looking to design based on customer needs and requirements focus would be towards providing quality products which the organization has been relying on. This will ensure that customers are provided with same quality every time but new designs based on specific needs. The pricing will be low as well because the process will help to eliminate the middle men and will provide Apparels Brands Pty Ltd to directly deal with the final consumers. The process would thereby add value at different steps and would help to meet the needs of the customers in a better way. Target Market The business will look at mainly attracting the final consumers who look towards different designs and have knowledge about fashion. Since, consumer will be free to design their own t-shirts so it will look towards consumers who prefer new and trendy design t-shirts every time. The business will also look to attract big business houses as they can also look towards designing different type of t-shirts and then look towards selling those to their customers. This will open a new avenue for Apparels Brands Pty Ltd as both final consumers and retailers will be attracted. The focus though will be on final consumers who love new designs and fashion. In addition to it the business will also focus towards fashion designers as they can design new t-shirts and based on new design can launch the same in the market. This will thereby help to attract fashion designers as well which would help to increase the customer base for Apparels Brands Pty Ltd. Information about venture The information about the new venture will be developed from different sources. The different members of the team will look at finding different information regarding the manner in which the ecommerce venture needs to be set up. Information can be gathered from other companies which are working on similar business model. In addition to it the team members need to carry out surveys to find out the manner in which people are willing to accept the new mode of business (Firoziyan, Hasangoli & Stiri, 2009). This will help to provide useful feedback and information which can be integrated in the business model. The business also has to look at finding out the feasibility of the new venture and the manner in which different controls have to be used so that the overall growth of the business potential can be clearly identified. The overall information needs to gathered by the team and has to be compiled so that business can be better shaped. Networking The team has to look towards building the required network which will increase the chances of the business to be successful. It is important that the team looks to consult people who have the required knowledge and expertise. This will provide useful inputs to the team members and would increase the chances of successfully implementing the new venture. The team has to look at hiring the service of expertise in the field of ecommerce. This will provide useful information regarding the manner in which websites have to the designed, the different areas where the consumers will be able to design the t-shirts and the overall manner in which the process will be maintained (Chrisan, 2001). In addition to it Apparels Brands Pty Ltd has to look at having a team which comprises of members with different knowledge so that they can assist the entire management in executing the plans. Apart from it Apparels Brands Pty Ltd has to ensure that fashion designers are also consulted so that the design of t-shirts can be improved. The fashion designers will help the organization to provide the different areas which the consumer can design thereby providing an opportunity for the consumers to make something new. Since, some part of the t-shirts will be fixed and other can be designed so it is important that the fashion designers who is consulted has the required knowledge and assists the management in providing the same opportunity to the consumers. This will help to ensure that the t-shirts will be designed properly and will help the business to take the help of experts while looking to carry out the new venture. Steps for ecommerce venture Apparels Brands Pty Ltd has to look at developing the required steps through which successful execution of the ecommerce venture would become possible. On the forefront the business has to design the website in such a manner that it provides ease to customers. The website should be such that consumers find it easy to track every aspect of the business. The website should contain information pertaining to designing of t-shirts, payment option, tracking of order, and other information which would help the consumer (Percy and Elliott, 2004). The website designing should be carried out with utmost care as it will be an interface with the consumer and would require having all information which a consumer looks for. Special care should be taken for the payment portal as it is important that all information provided by the consumers is safe and not leaked. The payment portal designed should be linked with different banks, mode of payments and should be password protected. The process should be such that it looks at safeguarding the information and at the same time helps to carry out the transaction properly. Apparels Brands Pty Ltd has to further look at ensuring that popularity of the website is increases so that more and more consumers look at using the website. This will require that the search engine provides information about the new venture and guides consumer towards the specific website (Hague & Hague, 2004). It is important that the first page of the search engine provides information about the website as most consumers look to gather information from the first search page. The business thereby has to look at ensuring that there is ease for customers to reach the website so that further information can be easily gathered. Apart from it Apparels Brands Pty Ltd has to ensure that a maintenance team functions continuously so that the website can be maintained. This will required timely fixation of bugs and ensuring ease in carrying out transactions (Brassington and Pettitt, 2001). The maintenance team has to ensure that the website doesn’t become heavy and it opens quickly. The team has to further look at assisting the consumers in case they face any difficulties and any issues which the consumer faces should be dealt on immediate basis. The website should also look at having a platform where the consumers can address all their questions and solve any queries that they face. The website should provide the consumers with a set of questions and answers which will help to solve their queries. In addition to it if any doubts arises then the same should be addressed within 24 hours so that the consumer is able to place order and ensure that all the difficulties are sorted in the best possible manner. Benefits The benefits of the new model need to be analyzed from time to time. The new ecommerce venture will help to reduce cost as using technology will have an underlying impact on the business. It will provide a wide presence and will help Apparels Brands Pty Ltd to reach different nook and corner of the globe. Since, the process looks at dealing with the final consumers it will help to eliminate the middle men thereby reducing the overall cost (Alvarez & Casielles, 2005). As a result the overall productivity will increase as focus will be towards individualization. Since, consumers will be able to design their own t-shirts it will ensure that productivity increases as satisfaction level will increase. This would thereby help to reduce wastage thereby helping to reduce cost. In addition to it the mechanism will help Apparels Brands Pty Ltd to make chances time and again at a lower cost. This will help to improve the business potential and would help to bring the required transformation through which business would garner better results in the future. Cost The cost for the business will be the cost of maintaining the website as the other cost is the same which the business incurred before. Since, the business is expected to grow at a rapid rate due to high penetration and presence it will help to cover the cost easily. Since, the business will be able to reach across countries and people from all around the globe can use it the overall business would grow (Bamossy, Gary, Solomon & Michael, 2004). This will thereby help Apparels Brands Pty Ltd to ensure that costs are kept to the minimum level which would thereby increase the level of profits. As a result the overall business would grow and would help to keep cost to a minimum level. Performance Plan Apparels Brands Pty Ltd has to gauge the performance of the business model from time to time. The business will look to identify the different key performance indicators through which the performance will be measured. The business should look at setting different benchmarks and should evaluate the performance from time to time. In case the business faces any major differences from the set benchmarks appropriate steps should be taken at the right time so that business process can be improved (Awni, 2008). This will help to set both time and cost and would provide Apparels Brands Pty Ltd with an opportunity to improve its overall business performance. Conclusion The paper thereby presents the manner in which Apparels Brands Pty Ltd need to look at carrying out the new venture. It helps to identify the different areas where the team needs to focus on so that future potential of the business can be improved. The paper thereby evaluates the manner in which the team would look towards working in achieving the required objective and the manner in which responsibilities will be assigned to different members. Based on the business needs key performance indicators have been identified and the manner in which steps has been taken to ensure that the objective is achieved. The paper thereby evaluates the strategies that will help them to successfully carry out the new venture of transforming the business into an ecommerce one. References Awni, R. (2008). Strategic position indicating. Translated by SeyedAmir Poya seyfzadeh, Management Selected Monthly, 78, 70. Alvarez, B. & Casielles, R. (2005). Consumer evaluations of sales promotion: the effect on brand choice, European Journal of Marketing, 39 (1/2), 54-70. Bamossy, Gary J, Solomon, Michael R. (2004). Consumer Behaviour: A European Perspective: and Critical Thinking in Consumer Behaviour - Cases and Experiential Exercises. FT Prentice Hall. Brassington, J. and Pettitt, M. (2001). Principles of Marketing, 2nd Edition, Prentice Hall Chrisan, P. (2001). Marketing: A Behavioral Analysis, McGraw – Hill. New York Coughlan, A., Stern, W. & Adl Ansary, E. (2006). Marketing Channels, 7e, ISBN 9780131913462 ISBN 10:0131913468 , Pearson Education Firoziyan, M., Hasangoli, T. & Stiri, M. (2009). 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