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Case Study Assignment (Zara Case) in Europe, Asia, North America and Middle East - Essay Example

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Case Study Assignment (Zara Case) Executive Summary Zara is one of the leading apparel and fashion brands, which operates under the flagship of Inditiex Group of Spain. The company has its operations spread in Europe, Asia, North America and Middle East. Zara is known for offering quality apparels at affordable prices…
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Download file to see previous pages Moreover, the wider scope in the fashion industry has provided the company with certain significant opportunities. On the other hand, it has been ascertained that value chain system of the company has been one crucial factor contributing towards its success and growth. Moreover, in the recent times, the company has also been impacted by few challenges of Corporate Social Responsibility (CSR) which has forced the company to undertake a few vital changes in over strategic implementation. Thus, the paper emphasized on identifying the factors that have influenced the strategies of the company as well as this paper comprises vital suggestions for its strategic improvement. From the findings of the study, it has been ascertained that the company has determined to achieve significant milestones. In this course, it has made certain vital plans and has further formulated strategies to successfully accomplish the benefits. Contextually, the company has significantly involved in strengthening its brand image through its involvement in the CSR activities and other promotional activities. Finally, it was concluded that the company should take certain vital precautions while implementing strategies for accomplishing the potential opportunities. It was suggested that company should not implement its strategies at single point of time rather it should priorities them according to its needs and market demands for reaping the best possible benefits in the current and future context. Table of Contents Executive Summary 2 Zara is one of the leading apparel and fashion brands, which operates under the flagship of Inditiex Group of Spain. The company has its operations spread in Europe, Asia, North America and Middle East. Zara is known for offering quality apparels at affordable prices. Over the years, the company has attained significant growth. Its strategies have enabled the company to gain substantial competitive advantages over its competitors. Nonetheless, the company is significantly influenced by few prominent external factors as well as few internal factors. Moreover, the wider scope in the fashion industry has provided the company with certain significant opportunities. On the other hand, it has been ascertained that value chain system of the company has been one crucial factor contributing towards its success and growth. Moreover, in the recent times, the company has also been impacted by few challenges of Corporate Social Responsibility (CSR) which has forced the company to undertake a few vital changes in over strategic implementation. Thus, the paper emphasized on identifying the factors that have influenced the strategies of the company as well as this paper comprises vital suggestions for its strategic improvement. 2 Table of Contents 3 1. Introduction 5 2. External Environment 5 2.1 PESTEL Analysis 5 2.1.1 Political Factors 5 2.1.2 Economic Factors 6 2.1.3 Social Factors 6 2.1.4 Technological Factors 7 2.1.5 Environmental Factors 7 2.1.6 Legal Factors 7 2.2 Five Forces Analysis 8 2.2.1 Threat of Substitutes 8 2.2.2 Threat of New Entry 8 2.2.3 Bargaining Power of Buyers 9 2.2.4 Bargaining Power of Suppliers 9 2.2.5 Competitive Rivalry 9 3. Internal Environment 9 3.1 SWOT Analysis 10 3.1.1 Strengths 10 3.1.2 Weaknesses 10 3.1.3 Opportunities 11 3.1.4 Threats 11 3.2 Resource Based View of the Company 11 3.3. Value Chain Analysis 12 3.3.1 Primary Activities 12 3.3.2 Secondary Activities 14 4. Corporate Social ...Download file to see next pagesRead More
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