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Human Resource Management Practices in Qantas - Research Paper Example

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The researcher of this essay aims to analyze human resource management practices in Qantas, the second oldest and eleventh biggest airline across the globe was set up in the year 1920 in Queensland desert by leading pilots Fergus McMaster, Paul McGinness, and Hudson Fysh…
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Human Resource Management Practices in Qantas
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A Critical Review of Human Resource Management Practices in Qantas: Description of the Qantas Queensland and Northern territory Aerial Service also known as Qantas, the second oldest and eleventh biggest airline across the globe was set up in the year 1920. It was established in Queensland desert by leading pilots Fergus McMaster, Paul McGinness and Hudson Fysh (Kahn, 1988, pp. 316-22). Formerly owned by the government Qantas never view efficiency or profits as its prime goal. British Airways bought about 25 percent of its stake in the year 1993 and in the year 1995 it was privatized to adapt management practice in order to overcome its in-house and external controls (McDonald, 1997). To overcome these influence it has to amend its bigoted culture. Air freight and passenger carrier are an important part of Qantas airlines business. E-commerce, tourism, and catering dedicated to air and transport travel are other business of Qantas. Over the last few decade especially after the September 11, 2001 incident Qantas has adapted a huge change in the external and internal factors that in effect abridged the international travel demand. Qantas at first abridged its international voyage flying competence by 11percent. Providentially, the fall down of Ansett that halted domestic opposition in the Australian airline industry that had lowered the behest price war for customer finances, lessened the waft on September 12, 2001(www.qantas.au). The reason for a change and factors which caused Qantas to look in to its way of operations was as follows: A better efficient, competitive and cost-effective business with fewer competitions in the home markets Like other business that operated in Australia Qantas too had to give levies and taxes Qantas not only had to make better profits but also give dividends to its stakeholders which indeed increase with the years of administration The major factors, that caused Qantas to modify was that, the industry was in the government possession till 1995, with a scientific/ classical management formation. This meant that the business preserved a: A severe hierarchical managerial make-up Obvious lines of responsibility and communication Jobs were split in to easy tasks; dissection of specialization and labor Severe rules and processes Unfriendly assessment of employee performance in order to shun bias and favoritism Proper record keeping Also Qantas was operating on a despotic headship style which meant high-handed managers wanted to create all the vital decisions and personally oversee and manage workers. There was one way communication as managers never trust workers and all they did was gave orders which were supposed to be obeyed. This loom was obtained from the Taylor’s view and the way of motivating the workers approach was derived from McGregor’s theory X which had less impact under certain situation. For instance: When rapid decisions are required in a corporation (at time of crisis) When taking care of huge numbers of less experienced workforce. Against a backdrop in the precedent decade of major related changes, together with the airline deregulation, the joining of Australian Airlines and privatization of Qantas, Qantas has undergone major directorial change (Jenkins, D. 1995). This modification has not been typified by a linear series nevertheless by rise and falls between conventional organizational formations focused around HR functions organizational units and business relations headed by modification agents specially employed to head the modification process. These final executives incorporated cultural modification approaches via training functions focusing on consumer service with optional organizational forms like competitive tendering and contracting out. These changes can be seen with regards to output oriented strategies. A further essential setting of these developments was the purpose of reducing labor expenses (Hall, & Harley, 1995). A lot the concerns arising from these modified procedures are technologically sensitive. All through the time Qantas continued talking with trade unions. Undeniably, group negotiation played a vital role in founding the code of behaviors for adding in place numerous of these essential modifications to Qantas. The current industrial relations atmosphere gives Qantas some benefit, however it also heaves the issue of whether Qantas will carry on to support the communal bargaining procedure in an atmosphere where some firms are adopting entity contracts and avoiding collective negotiation (Curtain & Mathews, 1990, pp. 58–75). Since early 1980s’ there has been changes seen in the aviation industry across the globe and even the main Australian airlines were not excluded from these changes. Deregulation of airline, revelation to the difficulties of international oil politics during the 1970s (Cassel and Spencer 1987, p. 6) and once more in 2000, the Gulf War, business mergers, complete or part privatization of government possessed airlines, greater than before international competition, planned alliances in routes and among regions, 2 most important depressions and the Asian currency catastrophe in the 1997-78 have added pressures on airline companies in Australia to become more viable. While taking care of these contexts, many airlines have had to build up strategies to take care of both the extended cycles of the market in addition to regular market fluctuations. The importance has been on financial prudence, particularly reductions in labor costs via temperance of salary costs, amplified productivity, and the preamble of suppleness via a provoked and more adaptable labor force (Rojot 1992; Verma and Kochan 1992). Simultaneously, the very important thing for airlines is to give high quality service with the purpose of upholding market share, perk up revenues, and to continue high safety principles in maintenance and operations (McDonald 1992a; 1992b). Together with most corporations, aviation industries also have numerous strategies on hand to diminish their labor costs as well as they are dependent on numerous moderating sways that may avert a corporation in the boundaries of trade relations decree from gashing the remuneration of service in an airline. One of these procedures is collective negotiating. Various recruitment and selection methods/issues Qantas administration experienced internal difficulties, persistent in assimilation of the devoted domestic and a global operator as one airline. The 2nd dilemma Qantas management went through was overcoming deep-rooted communal service traditions in Qantas and displaying to the staff and the unions that ‘we require to operate a business and expenses are critical. In spite of that Qantas bought Australian Airlines, numerous senior posts in Qantas were taken over by ex- Australian Airlines managements. The other challenge faced by Qantas was with regards to organizational cultures. There was a huge difference between 2 labor forces. The senior management struggled with ideas to create new work culture for the combined airline implicated strengthening a new enterprise amid management and staff. This implicated a call for ‘the employees thoughtfulness that it’s essential to formulate a profit’ by contributing to a cost-effective company, diminishing costs and strengthening a customer service hub. The approach designed to perk up Qantas’s performance integrated in 1995-97 a far-reaching training program, growth of work squads, new organization structures, a divide up ownership scheme, modification in the management formation, and ‘road shows’ (where higher managers reported on the corporation and clarified ideas at meetings of staff), competitive tendering, outsourcing, and downsizing (Bray, 1997, pp. 45-80). There were different attempts to develop a complete change stratagem to deal with peripheral factors and to trounce a distinguished organizational apathy in fine-tuning to the new atmosphere. Senior administration made at diverse stages concerted try to transform the business but faced unrelenting in-house difficulties that arose mostly from the amalgamation of Qantas and other Australian Airlines. The solution suggested by the CEO was to put into operation an incorporated strategy by employing a group executive, subsequently an alternate in 1995, to run organizational change. Together these actions imitated a point of view that premeditated change required to be personally managed from the higher management and made easy by expert change negotiators to drive the alteration. Politically, though, the trade relations administrative were in a controlling position to make change through founded trade relations procedures (Bray, 1997, pp. 45-80). Business relations were distinguished by 3 major points of references to the employees’ management in the decade, 1989 to 1999. These are summarized in table The 1st approach comprised of a conventional separation of business relations and Human Resource Management. Prior to James Strong’s appointed to Qantas’s head, the trade relations structure replicated established negotiating associations and a pre-deregulation strategy when it came to dealing with expenses. According to a senior manager at Qantas stooped to the unions; expenses were too much; and a 10% wage boost was approved without resolving a lot of the problems occurring from the Australian-Qantas merger or acquiring flexibilities. The final role for Human Resource Management in organizational alteration, in relation to the General Manager HR, was to build up human resources as an overhaul department. Ironically, on the other hand, HR was essential to the amend procedures under Strong’s precursor, John Ward, on the other hand found it difficult to accomplish acknowledgment among Qantas managers. The era 1989-93 was subjugated by the business issues which arose out of downscaling in 1990, the 1991 venture agreement, and the merger of Australian Airlines in 1992. Regardless of the implication for business relations with the union of these problems, no major industrial disagreements came out of several of these 3 events as the corporation bargained with the unions (Schaap, 1991). While applying with Qantas, one will be need to fill the online form and upload each and every essential credentials through Qantas Careers. They also need to check if they qualify the minimum criterion and that complete all obligatory fields to make sure the application is be submitted correctly. The application is then evaluated by Pilot Recruitment to make certain the minimum Cadet criterions are met. Meeting the least amount criteria does not promise that one will qualify to the next stage of the medley process. Pilot Capability Evaluation Once a candidate is successfully short listed, he will be needed to carry out the online Pilot Capability evaluation that will measure: His abilities and personality against numerous Qantas Pilot skills; His potential presentation on the Cadet agenda and; Other capabilities that will sketch his impetus, commitment to thrive, headship, communicative abilities and his capability to deal with change and pressure. If they are been short listed they receive an invitation through email in addition to a non-refundable charge of AUD 220 is to be paid online for the evaluation. This test could be taken at any place convenient to them. For instance, at home or office provided they have internet access, and are free from distraction. If victorious they will then be need to take a supervised substantiation evaluation to authenticate their original results. It is hence important that they take this preliminary evaluation as if it were a supervised assessment. It is essential that they read all the orders carefully and take the test sincerely. Telephone Interview Applicants considered for the evaluation Centre are contacted to take a phone interview by the Recruitment. They are asked numerous behavioral based matters and it is suggested that they research Qantas website prior to, or unswervingly after finishing the assessment. This is 10-15 minutes telephonic round and the candidate is contacted between 8am – 6pm. This round together with information gathered in the Pilot Assessment and the application, would determine if the candidate is selected and if they are invited to the evaluation centre. The applicant then goes through a Flight test (only for commercial pilots) and Referral and Security clearance check. A final decision is made by the senior management and if the applicant clears the same then he or she received the verbal followed by the official offer letter. The candidate needs to provide a dental x-ray along with the issues offer letter which goes in their records (www.qantas.com.au). Methods of performance appraisal Qantas transformed management practices subsequent the 1991 domestic airline guideline and 1995 privatization. The plan was to develop into more: efficient, competitive and cost-effective. Main changes were started that directed to: Flattened administration formation to produce a more worker affable atmosphere and set up a shorter and more resourceful communication line and a big span of control in the company. Better communication and flexibility Better multi-skilling, training and the work force development Participative stratagem to employment relations and alterations Abolition of incompetent work traditions Appointment based on performance contracts for executives Use of innovative technology (www.qantas.com.au) Qantas management now displays elements of a variety of up to date management practices like: Behavioral: Better emphasis on HRM Better independent style of administration where workers have more contribution in decision making. Better sense of guidance who enjoys directorial features Political: Concentrates on managers by means of influence and power to accomplish their objectives. Balancing the welfare of competing shareholder groups. Eventuality: Management ways at Qantas are more supple and modified to suit disputes in society like the terrorism reaction, the overture of viral disease as well as the constantly changing market and consumer needs. How management ensured change occurred: Qantas management has retorted to alteration by executing their new trade goal to develop into a more economical, well-organized and advantageous business and changing its business strategy via outsourcing; a flatter trade structure and inflowing into premeditated alliances. The management required to take both external and internal persuades into contemplation to make sure the changed was put into operation with least opposition to such alteration. The job loss payments were a huge problem for Qantas, labor financial records for 30 percent of Qantas’s whole costs. Due to this there downsizing of 2000 positions while 800 lost jobs due to attrition and around 400 to 600 permanent jobs were made part-time. Due to change in technology, Qantas ensured that their staffs are competent enough to cope up with the same. Hence training and retraining is given to its staff. Most of the appraisals and perk depends on how people perform after training (Thornicroft, 1989, pp.168-180) Social and ethical responsibilities of managers: Being a one of the topmost airline globally calls for a huge competition. Qantas revise its mission objectives and statements in order to meet up with its business ethical and social responsibility and fortunate air security record. The HRM department of Qantas is named as ‘Customer and Staff Services’ (CASS) which integrated the idea that at the end of the day the job of every HRM activities was getting employees to ‘delight and surprise’ clients. Associations with public, concentrate on quality service, performance feedback in addition to on the job growth were implemented as guiding main beliefs about which the usual range of Human Resource activities were encouraged. The new administration brought an outlook that employees are the best populace to check with when it came to enhancing quality and reforming the business. The test was to make sure that they were given power to do the same, even though this ‘empowerment’ associated only to supervisory levels. One of the ciphers of this new association was the change of the managers’ titles who directly reported to the Executive GM, CASS with team leader titles (Thomas, 1997c, p. 8). Here are a few parameters that influence the decision during appraisals: A. Teamwork Readiness to lend a hand to colleagues Approach when work requires to be redone Flexibility when schedule is changed Readiness to work additional hours B. Punctuality and Attendance Swiftness at the beginning of the work day Extend working hours during emergency (basically no clock bystander) Attendance record Days Unwell Days Delayed C. Inventiveness Does things without being asked to do Readiness to ask for help if needed Displays a “self-starter” approach Lend a hands to attain the overall goals Builds practical, feasible suggestions for developments Dedication to self-development D. Reliability Reliable person to perform tasks with vigilant follow-up and follow-through Meets encoded deadlines or targets Trounce obstacles to meet up objectives Acclimatize to changes Consistent performance Personally responsible for his or her dealings E. Approach Offers help willingly Makes an optimistic contribution to self-esteem Demonstrates kindliness to and thoughtfulness for others’ way of thinking Accepts positive criticism optimistically Demonstrates delight in work F. Judgment Displays good decision in managing routine tribulations Scrutinizes decisions prior to implementing them Ability to toil under pressure Distinguish deficits and ask for help when needed G. Exact Job Skills Proper knowledge of aviation industry as it relates to specific jobs profile Proper skills displayed Able to learn and use new technologies or ideas or appropriately Other (specify): H. Communications (Oral or Written) Keeps supervisor and/or colleagues informed of work improvement Reports essential information to colleagues Stays and sustains all needed written details which are needed for a specific task I. Productivity Constantly high work completion Ready to work overtime or display extra effort in order to meet goals Makes effectual use of assets available to accomplish all assignments, evades wastage J. Interpersonal Relationships Preserves a positive liaison with management panel Sustains a positive association with other colleagues Effectively listening A team performer who chips in with others to achieve the task given K. Organizational Skills Executes tasks in an structured and well-organized manner Handles numerous activities concurrently Makes efficient utilization of time L. Safety Executes activities in a safe method Recognizes and maintains the air safety policies/program Supports safety of others on a normal basis; distinguish unsafe working circumstances; recommend new safety standards as suitable (Tim Riley Publications 2004) Qantas also has Apprenticeship Program that come with the following remuneration: Paid even as they are do their training Working month is of 19 Days cleaning allowance and company Uniform Special protective paraphernalia Paid annual and sick leave Right of entry to Qantas’ Superannuation System Entitled to join the Qantas Credit Union Admission to Apprentice Staff Travel (www. qantas.com.au) Conclusion It can be thus concluded that the critical review of Human Resource Management practices in Qantas clearly states that, although Qantas is one of the biggest airlines in the world but it has become one only after a lot of trials and errors. Many businesses would have collapsed but the Qantas stood its grounds and resolved each and every issue without defying its mission and vision. The Human Resource Management Practices at Qantas are one the best as it not only thinks of earning profit for its stakeholders but also rewards its workforce for their dedication and quality work without any biasness. References AFAA 1991, Australian Flight Attendants' Association News, nos. 78/91, 91/91, 92/91. Davis, M. 1991, 'Airlines offer 3pc rise for relaxed award conditions', Australian Financial Review, 19 December. Australian Transport & Distribution Management, 1990, ‘Qantas to shed 500 jobs, cut flying hours in efficiency plan’, 33 (11), December, p. 15 Bray, M., 1997, ‘The domestic airline industry’, in J. Kitay, and R.D. Lansbury, (eds.), Changing employment relations in Australia, Oxford University Press, Melbourne, pp. 45-80. Cappelli, P., 1990, ‘Collective Bargaining’ in Fossum, J.A. (ed.), Employee and Labor Relations, Bureau of National Affairs, Washington DC. Cappelli, P. and Harris, T.H., 1985, 'Airline union concessions in the wake of deregulation', Monthly Labor Review, 108 (6) June, pp. 37-39 Cassell, F.H. and Spencer, F.A., 1986, Airline Labour Relations under Deregulation: From Oligopoly to Competition and Return?, Transportation Center, Northwestern University, Evanston, Illinois. Crandall, R.L., 1986, The Airline Industry – Still in Transition, The Fifth William A. Patterson Transportation Lecture, Northwestern University, Evanston Illinois. Curtain, R. & Mathews, J. 1990, 'Two Models of Award Restructuring in Australia', Labour and Industry, vol. 3, no. 1, March, pp. 58–75. Gialloreto, L., 1988, Strategic Airline Management, The Global War Begins, Pitman, London. Hall, R. & Harley, B. 1995, 'The Australian Response to Globalisation: Domestic Labour Market Policy and the Care of Enterprise Bargaining' in Gollan P., (ed.) Globalisation and Its Impact on the World of Work, ACIRRT Working Paper No. 38, ACIRRT, University of Sydney. http://www.careers.qantas.com.au/Apprentices/Benefits-of-working-with-Qantas.aspx Jenkins, D. 1995, ‘Evolution in the Airline Industry: The Impact of Structural Change on Productivity and Reorganization’, George Washington University International Institute of Tourism Studies and Travel Technics. Kahn, A.E., 1988, ‘Surprises of Airline Deregulation’, The American Economic Review, 78 (2), pp. 316-22. Kochan, T.A. McKersie, R.B. and Cappelli P. (1984), ‘Strategic Choice and Industrial Relations Theory’, Industrial Relations 23 (1), Winter, pp. 16-39. Kochan, T.A. and Verma, A. (1992), ‘A Comparative View of United States and Canadian Industrial Relations: A Strategic Choice Perspective’ in A. Gladstone, H. Wheeler, J. Rojot, F. Eyraud, and R. Ben-Israel, (eds.), Labour Relations in a Changing Environment, Walter de Gruyter, Berlin 1992, pp. 187-201. Lee, M. & Peetz, D. (1998), ‘Trade Unions and the Workplace Relations Act’, Labour and Industry, 9 (2), December, pp. 5-22. McDonald, J., (1992a), ‘Some features of industrial relations in the deregulated airline industry in Canada, the United States and Australia’ in D. Blackmur, (ed.), Contemporary Australasian Industrial Relations Research, proceedings of the 6th AIRAANZ conference, AIRAANZ, Brisbane. McDonald, J., 1992b, ‘Labour cost-cutting strategies of the deregulated airline industry in three Pacific rim countries’ in O.H.M. Yau, and W.F. Shepherd, (eds), Problems and Prospects in International Business: Perspectives from Asia and the Pacific, proceedings of the Academy of International Business, Southeast Asia Regional Conference, USQ Press, Toowoomba. McDonald, J., 1997, ‘Comalco: Individual Contracts vs Collective Bargaining’ in Petzall, S. (ed) Contemporary Australian Industrial Relations: Issues and Practices, Jacaranda-Wiley, Brisbane (forthcoming). O'Connor, W.E., 1989, An Introduction to Airline Economics, 4th edition, Praegar, New York. Qantas Airways 1997, Home Page: http:www.qantas.com.au/. Qantas Airways Limited Enterprise Bargaining Agreement III July 1996 – July 1998, Australian Industrial Relations Commission, 4 December 1996, Certificate of Agreement, C No. 23140 of 1996 Rojot, J. 1992, ‘Introduction’ to ‘Structural Change and Industrial Relations Strategies' in A. Gladstone, H. Wheeler, J. Rojot, F. Eyraud, and R. Ben-Israel, (eds.), Labour Relations in a Changing Environment, Walter de Gruyter, Berlin 1992. Schaap, J., 1991, ‘Australian Airlines’, A New Era in Australian Aviation, Conference Papers, Bureau of Transport and Communications Economics, Australian Government Printing Services. Spencer, F.A. and Cassell, F.H. (1987) , Eight Years of U.S. Labour Deregulation: Management and Labor Adaptations; Re-emergence of Oligopoly, Transportation Center, Northwestern University, Evanston, Illinois. Thomas, I., 1997a, ‘Qantas set to outsource key airport services’, Australian Financial Review, 4 August, pp. 1, 10. Thomas, I., 1997b, ‘Qantas quarrels. Tough new cost controls may mean job losses at Qantas and there is bad blood between the unions and management’, Australian Financial Review, 6 August, p. 14. Thomas, I., 1997c, ‘Highfliers fall in Qantas revamp’, Australian Financial Review, 27 May, p. 8. Thornicroft, K.W., 1989, 'Airline Deregulation and the Airline Labor Market', Journal of Labor Research, X (2), Spring, pp. 163-180. Tim Riley Publications. 2004, Qantas Business Case Study Read More
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