Improving the Qatarization in Commercial Bank of Qatar - Research Proposal Example

Qatarization in CBQ Introduction The present business world has become quite competitive and, therefore, it is important for enterprises to devise effective means of generating revenue. Apparently, the Qatar banking system has grown quite dynamic in the recent past. The issue of Qatarization has been identified as a major catalyst for the development of the commercial bank of Qatar (Donn & Al, 2013). The development of the education and the increase in the number of literate Qataris has aided in restructuring the Qatar’s workforce design. For instance, many Qataris have acquired advanced education from the develop nations such as the USA and the UK that can be used in running their country’s affairs. Essentially, the development of education and the emergence of the modern technology have enabled Qataris to assume positions that were only reserved for the foreign expatriates. In this regard, the Qatarization strategy can be implemented effectively since there is a sufficient competent workforce. Background of the study The study was influenced by the need to increase the number of local employees in the commercial bank of Qatar. Studies have revealed that most of the employees working with the bank are foreigners and the percentage of the local employees is quite insignificant. In this regard, it is imperative to develop strategies that can aid to increase the number of local employees in the organisation. Apparently, there exist many ways through which the number of local employees can be increased in the organisation. The modern technology have offered unlimited interaction platforms where people can interact and share ideas. Moreover, the advancement of the marketing practice in the present days offers various avenues that can be used to source local employees for the organisation. Therefore, the organisation has unlimited ways of getting local employees that can assume different positions. Objectives of the study General objective To evaluate the means of improving the Qatarization department and the best strategy to employ. Specific objectives To find out the most appropriate avenue that can be used to source local employees for the organisation. To establish the mechanism that can be used to reach over 50% local employees representation in the organisation. To identify the best communication media that can be used to reach potential local employees. To find out the most appropriate strategy for implementing local employees recruitment initiative Problem statement Brewer (2007) points out that poor representation of local employees in the commercial bank of Qatar has persisted for quite some time. In essence, local employees constitute a less than 50% portion of the entire workforce of the organisation. Moreover, the local employees in the organisation do not occupy top ranks in the organisation. Instead, the top ranks are dominated by expatriates who oversee the work of the junior staff. Therefore, it is inevitable to conduct research and try to find a solution to the problem of poor representation of local employees to the workforce of the organisation. In essence, the local personnel should be given priority over foreigners to boost the local economy as well as the living standards of the local people. Significance of the Study The study is quite important as it opens the doors to finding the solutions to the problems facing the human resource department of the organization. The recruitment exercise of a company’s employees is a technical process that requires an organized planning. In this regard, this study will aid in giving the human resources manager of the organisation the foundation upon which to lay the recruitment exercise. In addition, the human resource manager will unfold the various ways of getting the appropriate local employees that can aid in improving the organisation’s performance. Moreover, the study will aid in devising the mechanism to be used for acquiring local employees. Research questions How can the number of local employees in the commercial bank of Qatar be increased? What are some of the techniques that can be used to acquire local employees? What are the benefits of having a substantial number of local employees in the organisation? What should be done to have above 50% local employees in the organisation? Literature review How can the number of local employees be increased Use of the social media The modern technology has provided numerous avenues where people can meet and share ideas. Some common social media platforms include Facebook and Twitter. Essentially, millions of people interact via the social media platforms every day. In this regard, the social media networks prove to be among the best approaches for spreading important information. Therefore, the commercial bank of Qatar should utilize the social media to culture potential employees from the local surrounding. Research has shown that most companies have turned on social media for advertisement and announcement of job opportunities. Essentially, the social media provides a broad advertisement field where every member can access the information being portrayed. Apparently, the commercial bank of Qatar should open several official Facebook and Twitter accounts targeted for the local population and place job advertisement. Such a strategy would enhance the application of jobs by the eligible local people and, therefore, the organisation can pick the most suitable employees from the list of applicants. Strategies to acquire local employees Organising social events Research has shown that organising social events can be an effective mechanism for acquiring local employees. Therefore, the bank can choose to organize social events such as athletics, ball games, car races and fun days to reach the local people. In essence, social events aid in talent development and creates time for the local population to understand the company’s profile and structure. Through socialising, agents of the bank can identify the local people who are eligible for the various posts in the organisation. In addition, social events help to identify the talents of different people. An evaluation of talents can assist the human resource manager of the bank in identifying the people that have a selfless spirit to serve. In this regard, organizing different events in the community offers people an opportunity to know each other and share experiences. In this regard, the organisation can identify the experienced people through the conversation of people during social events. Therefore, it can be observed that social events are effective avenues that can be used to catch the local people. Organisations should never ignore the importance of social events in their local recruitment drives. Benefits of having a substantial number of local employees Several studies have revealed that the inclusion of local employees in an organisation’s workforce is quite advantageous. In essence, local employees are usually acquainted with the surrounding environment and the economic paradigms concerning the relationship between the organisation and the external environment. In this regard, having a workforce that is dominated by local employees is of great importance to an organization. However, getting the local employees to work with the organisation can be very challenging. It is imperative to identify that people have varied personality types and, therefore, choosing them for a particular task can be very challenging. Some of the strategies that the bank can use to recruit the local population into its workforce. The strategies include the use of social media and organizing social events. Methodology The study will involve both qualitative and quantitative research designs. The qualitative design will be used for the data that has no visible characteristics such as people’s perception and fillings towards the subject matters. On the other hand, the quantitative method will be used for the data that is quantifiable and whose measurements or physical count can be identified. Such data include the number of employees in the organisation, the number of expatriates in each department and salaries of different employees. The study will utilize both the primary and secondary sources of data. The primary data for the study will be collected through interviews, observation and administration of questionnaires. The secondary sources of data to be used include the Internet, published journals, magazines and newspapers. After data collection, the preceding step will be the data analysis and presentation. Data analysis will involve grouping variables using the various available techniques. Once the data has been grouped and analyzed properly, it will be presented in tables and charts to facilitate easy understanding for users. It is worth noting that the entire research process follow the outlined code of ethics to protect the interest of both the participants and the users of the study. In this regard, factors such as participants’ concept and legal restrictions should be put into consideration throughout the study. Moreover, the collected data should not be manipulated to avoid biases or unreliability. Conclusion The Qatarization exercise is a complex undertaking that requires cognitive understanding of the various variables affecting employment decisions. In this regard, a lot of professionalism and competence are required for an effective Qatarization exercise. The commercial bank of Qatar should consider a variety of factors before implementing the Qatarization policy to avoid poor performance thereafter. Basically, employing the local population to work with the organisation is a wise decision that can be of great economic benefit if implemented appropriately. In summary, the human resource department of the bank should implement healthy recruitment strategies that do not harm the performance of the company. Reference list: Brewer, D. J. (2007). Education for a new era: Design and implementation of K-12 education reform in Qatar. Santa Monica, CA: RAND RAND-Qatar Policy Institute. Donn, G., & Al, M. Y. (2013). Education in the broader Middle East: Borrowing a baroque arsenal. 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