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Human Resource Management - Essay Example

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The company began in 1971, as a coffee roaster (Simon, 2009). From 1987, to the year 2001, the company has expanded impressively, with…
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Human Resource Management
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Human Resource Management

Download file to see previous pages... Majority of these stores are found in America, and the number is 12,218 stores. China is also a lucrative market for Starbucks, and the company has opened 1,330 stores.
Starbucks offers products such as cold or hot beverage, coffee, pastries, snacks, etc (Pahl, 2008). This means that the company has diversified, and this is through the many services it offers. Initially, the main reason for the formation of Starbucks was to sale the coffee drink (Simon, 2009). This diversification strategy of Starbucks is also seen when the company decided to offer wines, beer and appetizers. The target markets of these products are people who want to relax in the evenings.
Pahl (2008) explains that some of the products of Starbucks are found within a particular location, and this is mainly because it offers some services and products at specific seasons. These products have also been designed, to serve a specific market. Starbucks does not only sale its coffee, in its stores, but it also sales them at various retailing organizations, and grocery stores (Pahl, 2008). Through this strategy, it is the intention of Starbucks to reach a large market base.
Organizational culture is generally the unique combination of values, norms, morals, beliefs, and techniques or ways of behavior that characterizes the way individuals or large groups of individuals combine to have things done in an organization (Gurski, 2013).
Schultz & Gordon (2011) explains that organizational culture is the norms and activities that people are able to engage with, within the organization. Through this definition, we are able to know that organizational culture is the internal environment of an organization, which regulates then manner which people within the organization are able to interact with one another, and other stakeholders of then organization (Michelli, 2007).
Culture is very important in every company, for example ...Download file to see next pagesRead More
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