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The carrier attributes the effectiveness of its operations to socially fine relationships with its workforces. The purpose of this paper is to examine the human resource (HR) implications of Southwest Airlines merger with Air Tran Holdings in 2011.
Southwest focuses principally on point-to-point passenger delivery, as opposed to the more popular hub-and-spoke strategy provided by most American airlines (Wu, 2012). The point-to-point strategy limits delays and total flight time which would otherwise be more tiresome to the crew. This service also enables the employees to enjoy more convenient shifts and better remuneration generated by majority of passengers who prefer low fares (Lorenzetti, 2014). By supplementing high-frequency short-haul fights with newer long-haul services between Los Angeles and Nashville, Las Vegas and Orlando, and San Diego and Baltimore by virtue of more planes and crew, the integrated crews now have the opportunity to enjoy more challenging and shifts.
In addition, the airline’s delivery of passengers to downtown airports such as Dallas Love Field, Houston Hobby and Chicago Midway among others enables the crew to unwind in the less congested destinations and thus, improve their productivity (Bachman, Schlangenstein, & Hughes, 2010). As the result, Southwest employees today have better capacity to champion effective asset utilization and predictable time-maintained performance.
Owing to the operational similarity of Southwest Airlines to Air Tran, the new organization encourages its workforces to use simple strategies to achieve maximum customer satisfaction and growth. Wu (2012) suggested that these include control of oneself in the best and worst of times; using irreverence where it is necessary; being oneself; having fun on the job; being objective and serious when dealing with competition; tolerating diverse attitudes, provided the crew use their
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(Living the Southwest Way Case Study Example | Topics and Well Written Essays - 1250 Words - 1)
“Living the Southwest Way Case Study Example | Topics and Well Written Essays - 1250 Words - 1”, n.d. https://studentshare.org/human-resources/1680654-living-the-southwest-way.
Southwest Airlines Introduction The Southwest Airlines was established in 1966, a brainchild of Rollin King, an entrepreneur from San Antonio (Thompson & Gamble, 2011). The business was formally incorporated in 1967 with Herb Kelleher as a shareholder. The business was established to offer reliable, affordable, and convenient air transport services to customers, mainly business people who needed to travel between Houston, San Antonio and Dallas.
Financial Performance 7 3.1 Liquidity ratio 9 3.2 Solvency Ratio 10 3.3 Profitability Ratio 11 3.4 Efficiency ratio 13 3.5 Comparison with Competitors 14 4. Key Performance Indicators 15 Advancement of security and culture of Southwest 15 Value the employees 16 Make a place in the minds and hearts of the customers 16 Use Resources Sensibly 16 5.
'First Break all the rules' is a remarkable book written by Marcus Buckingham and Curt Coffman. It is more than a book, in that it is an extensive research of eighty thousand manager's successful managers of various businesses large and small, with a resounding conclusion, that very often the best do things their own way even if it is different or against convention and that actually is part of what makes them stand apart.
The paper also attempts to present an in-depth analysis of the strategic alternatives available to the airline and make a suitable recommendation for improving the operational performance of the company. The study about Southwest Airlines becomes interesting in view of the fact that the airline has been profitable for a continuous period of 36 years.
Southwest currently operates only Boeing 737. Today, the company's operating fleet was composed of 537 Boeing 737 aircraft, each having 189 seats, with an average age of approximately 10.5 years. The average aircraft trip length is 639 miles with an average duration of one hour and 54 minutes.
There were three key reasons that have contributed to its continued success: human resource; customer service; and innovative cost effective strategy of operation. The organizational culture of the company is highly encouraging. It
The airlines charged then $20 for one-way trip in comparison to $27 charged by other carriers. The SA was known for its famous tag line: "Now there’s Somebody Else up There Who Loves You" (394). Perhaps, that was the reason that routes between Dallas, Houston and San
3 Pages(750 words)Case Study
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