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In the following case the seven part model is applied to Southwest Airlines
Strategy: Southwest Airlines has been in a business of low cost carriers operating .Their mission is to “To operate in a cost-effective and environmentally beneficial way while conserving environmental resources.”The mission of Southwest Airlines is dedication to the highest quality of Customer Service delivered with a sense of warmth, friendliness, individual pride, and Company Spirit. The competition included United Airlines and Continental Airlines. Although, railway and buses can be a substitute too. The strategy of Southwest thus revolves around this mission. It follows a low cost niche strategy with frequent flights in underutilized places and close in to a metropolitan. Southwest has simpler and cheap travel plans. The low cost strategy is followed by flying just one type of plane, the Boeing 737 series. That saves Southwest millions in maintenance costs, which includes spare-parts inventories, mechanic training and other nuts-and-bolts airline issues. SWA follows point-to-point flying. Most of the time it flies nonstop between two points. Costs are cut by less time that planes sits on the ground and also allows the average Southwest aircraft to be in the air for more than an hour longer each day. Southwests avoid-the-hubs strategy also pays dividends in the case of on-time operations. SWA has simple on-flight service. There is just one class of service on flight with no assigned seats. There are no meals just beverages and snacks SWA also follows a no frills, no fees. The airline only sells one-way fares and only in a few ranges of price. It keeps costs down and saves cost as complex fare structures are expensive to manage.
Structure: The HR dept forms the bridge between all department ensuring cooperation and coordination between them. The department does an amazing job in continually feeding back information to employees
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