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Training for new sales representatives - Essay Example

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Sales representatives have the role to sell and conduct demand creation activities for a company’s products and services to new and existing customers (U.S. Department of labor, 2014). In training…
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Training for new sales representatives
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"Training for new sales representatives"

Download file to see previous pages es should be learn how to target potential customers, contacting the potential customers through phone calls or impromptu visits at their homes or work places. Securing appointments is the main aim of prospecting sales.
The second training objective should be communication skills. The sales people should have the knowledge on how to communicate well with customers, how to build a rapport, how to listen to customers, and how to connect with customers (U.S. Department of labor, 2014). Moreover, this involves establishing credibility, building trust, and understanding the customer’s needs. In addition, the sales people should be aware of the fact that how they present themselves will heavily influence the sale. The training program should also focus on closing the deal. Apparently, making sales is the ultimate objective of training new sales representative. The training should also cover how to overcome rejections from customers, maintaining confidence in selling the products and services even when turned down, doing follow ups on proposed appointments, negotiating strategies with the customers and determining alternative solutions that will lead to a sale.
Upon completion of the training, the sales people should be ready to find customers, know how to communicate properly with customers, how to persuade a sale indirectly and be able to close the deal. The sales people should be aware of the fact that not everyone approached will be friendly and so confidence will be highly needed. The sales people should also know the performance expectations and targets in order to deliver quality performance (U.S. Department of labor, 2014). Quality performance is only achievable if a person has the determination and drive to work towards the targets set.
The target-training group should possess certain skills, needs, and interest like excellent sales, negotiation skills, excellent communication skills, high levels of confidence, be a team player, possess good organizational, ...Download file to see next pagesRead More
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