Nobody downloaded yet

Unilever the Highs and Lows of Driving Sustainable Change - Case Study Example

Comments (0) Cite this document
The author of this case study "Unilever the Highs and Lows of Driving Sustainable Change" comments on the detailed analysis of Unilever starting from studying its purpose, goals, operations, leadership, structure, size, values, norms, culture and environment…
Download full paperFile format: .doc, available for editing
GRAB THE BEST PAPER93.5% of users find it useful
Unilever the Highs and Lows of Driving Sustainable Change
Read TextPreview

Extract of sample "Unilever the Highs and Lows of Driving Sustainable Change"

Download file to see previous pages Unilever is the world’s largest FMCG Company in the world with its competitor being P&G. The company has successfully connected itself with the hearts of the people and has made itself the fundamental feature of their lives. It is the world’s leading supplier of consumer goods, providing people with goods that are good for them as well as for others. There are 2 billion people using Unilever products daily. The company works to create a better vision for its people every day for the rest of the future. It helps people to look good, feel good and get more out of their lives by the help of the brand and services being offered to them that are good for them as well as for others. Unilever inspires people to take small effective actions every day that will definitely add up to a bigger difference being made for the benefit of the world. Within time they have developed several effective ways of doing business and doubled the size of their business with the least environmental impact.
The corporate vision of Unilever states that they maintain the highest standards of corporate behavior with all the people it works with, all the communities it touches through its products and the environment it imposes an impact on. The principles of Unilever include working with integrity, setting out aspiration, continuous commitment, and positive impact. The structure of the company is based on executive directors, non-executive directors, Unilever executive (UEX) and senior operating officers. The executive directors at Unilever are the members of UEX. The CEO and CFO of the company are actually the executive directors from Unilever executives, UEX. In the governance of Unilever non-executive directors are considered to be independent. UEX is responsible for managing the firm’s growth, profit, and loss, categories, functions, and regions. The responsibility of the senior corporate officers is to make sure that the board members get all the necessary information.
The strategic plan of Unilever is based on achieving sustainable living. ...Download file to see next pagesRead More
Cite this document
  • APA
  • MLA
(“NO TOPIC YET Research Paper Example | Topics and Well Written Essays - 1250 words”, n.d.)
NO TOPIC YET Research Paper Example | Topics and Well Written Essays - 1250 words. Retrieved from
(NO TOPIC YET Research Paper Example | Topics and Well Written Essays - 1250 Words)
NO TOPIC YET Research Paper Example | Topics and Well Written Essays - 1250 Words.
“NO TOPIC YET Research Paper Example | Topics and Well Written Essays - 1250 Words”, n.d.
  • Cited: 0 times
Comments (0)
Click to create a comment or rate a document

CHECK THESE SAMPLES OF Unilever the Highs and Lows of Driving Sustainable Change

The highs and lows of Richard Nixon in American Political Culture

...that the Americans may have been blinded by their sheer optimism and arrogance as they continue to grapple for supremacy in a race embittered by their own selfish longings. That as the Americans repeatedly strive for abundance in material possession, they have inadvertently ignored the gnawing abyss of their spirit. That as the Americans pursue policy of democratization, they have inevitably enforced socialistic and even nihilistic measures to their often defenseless prey. That as the Americans clamor for a much needed change in the nation, they have listlessly stood in the sidelines in hopes of having someone initiate such changes. To this lethargy, Nixon fervently hoped for ethical consciousness to...
16 Pages(4000 words)Term Paper

The Driving Forcce of Social Change

...the global economic systems. Traditional thinking of national trade theory is becoming increasingly immaterial for high-technology companies whose work is beyond national control. This development demonstrates the innovation-driven management of globalization. Discussion Several theories of social change have been developed in various societies and historical epochs. The basic notions that were developed and that influenced these theories were the idea of decline, the idea of cyclical change and the idea of continuous progress. However, finding the prime mover, or the driving force, of these changes is challenging. Classical and modern philosophers of...
17 Pages(4250 words)Essay

Innovation Management: Unilever with the aim of doubling the size of our company while reducing our environmental impact.” (, n.d.). Corporate Social Responsibility The company has a strong sense of responsibility starting from the time of its establishment in the 1890s. The social mission of the brand has always been a core part of their strategic direction. Remaining true to its core, the company launched the Unilever Sustainable Living Plan in 2010 that consists of a set of targets that have been designed to help the company in delivering their objective of growing their business while reducing their overall environmental impact. The corporate strategy of the company has always revolved around the theme that...
13 Pages(3250 words)Research Paper

Unilever Organization Analysis

...this organization (e.g., high turn-over, low wages, lack of skilled workers, etc.). Recommend an HR strategy you would implement to overcome the challenges assessed. As the business environment is getting competitive and challenging, the organizations have to ensure that they have a highly competent workforce which can help them in achieving their goals and objectives efficiently. The key challenges that are being faced by Unilever regarding HR are that there is an increase in the number of unskilled workers, aggressive competition among the rivals for proficient employees and enforcement of strict laws and regulations by the government for giving equal rights to the workers (“Rise to...
7 Pages(1750 words)Assignment

Unilever AxeDove controversy

...always which has been expressed by wide way in the today's stereotyping of beauty and it is meant to inspire women to be taking car of them. For this reason the company has created Dove Self-Esteem Fund that is meant to educate and act as inspiration to girls. On the other hand the Axe campaign shows 'the mating game' and expressed the desire of men to get noticed by women. (High, 2007) The above advertisement has been casusign a lot of criticisms for the company not only from the civil activists but also from political arena. It has been descried as the higher hypocrisy in marketing and there have been threat of taking of civil action by not allowing the Dove Fund to take seminars to school unless the Axe advertisement...
8 Pages(2000 words)Case Study

David Lows Winterblossom Garden

...David Low’s “Winterblossom Garden” “Winterblossom Garden” to a story written by David Low and it narrates abouta celibate son and his mother. The story begins with an argument of a photograph and ends when they agree on certain things at the end. In the story, there is a dispute on whether marriage is good or not for a person. They close the argument by expressing and discussing each one’s ideas concerning marriage. There are three plots that I will analyze from the story: Son and mom’s attitude to toward marriage, son and mom’s opinion toward food, and the photograph which serves as the connection and salvation between son and mom. The story begins by the mother pouring two cups of tea for his son from...
2 Pages(500 words)Essay

The Highs and Lows of Emotional Labor of Police Personnel

...The Highs and Lows of Emotional Labor of Police Personnel Undeniably, every job that entails serving citizenscomes with its varied package of emotional labor (Guy, Newman & Mastracci, 2008). This is especially to the staff serving the public at different capacities whereby the recipients their srvices have high expectations believing those responsible will deliver as necessitated. Some of these personnel comprise patrol officers, dispatchers, CSIs and parking authorities. However, due to varying responsibilities of every staff in the mentioned categories, they end up experiencing different levels of emotional labor. Emotional labor usually increases in proportion to the level of interactions with citizens who on their part deem... the...
2 Pages(500 words)Assignment

Report - Unilever

...of the company are settled is called the Net Asset of the company. The Net Asset Value of a company is the per share value of the assets of a company reduced by its liabilities. The formula for calculating Net Asset Value is: Net Asset Value (NAV) = Value of Assets - Value of Liabilities Number of Shares Outstanding The Net Assets value of a company is of quite importance to know. Mainly, in a case where company is going to sell, the net asset value is of quite importance for the buyer to know the real value of the company. The real value of the company’s net assets is also important for the investor to know the actual worth of investment in the company. The extracts of Financial Statements of Unilever for the...
3 Pages(750 words)Essay

Driving change

...Driving Change Driving Change Wal-Mart Corporation is the leading company in the U.S. retail discount industry. Krafft & Mantrala (2010) explores six factors, which drive change within the U.S retail discount industry, including store factors, service factors, merchandise, price, supply chain and technology. Store factors relates to creating a unique retail experience through store design and ambience. Service factors entails provision of convenience to shoppers, including customer service, directing and assisting customers to locate products, and effective checkout systems (Krafft & Mantrala, 2010). Merchandise factors entails stocking...
1 Pages(250 words)Assignment

Brand Awareness: Unilever

...and has been able to build its brand awareness among the customers. The paper will move on to discuss the possible future strategy for Unilever to be able to sustain the current market position and to develop the business based on the changes that are present in the environment. The paper will discuss the recommendations for the company and will provide an overall strategy to be able to retain its position in the international markets. The main aim of this paper is to understand the current positioning of the company and to use this to build a future strategy for the company. About Unilever: Unilever was started way back in 1930 as a result of a merger...
11 Pages(2750 words)Case Study
sponsored ads
We use cookies to create the best experience for you. Keep on browsing if you are OK with that, or find out how to manage cookies.

Let us find you another Case Study on topic Unilever the Highs and Lows of Driving Sustainable Change for FREE!

Contact Us