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Unilever the Highs and Lows of Driving Sustainable Change - Case Study Example

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Unilever the Highs and Lows of Driving Sustainable Change
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Download file to see previous pages Unilever is the world’s largest FMCG Company in the world with its competitor being P&G. The company has successfully connected itself with the hearts of the people and has made itself the fundamental feature of their lives. It is the world’s leading supplier of consumer goods, providing people with goods that are good for them as well as for others. There are 2 billion people using Unilever products daily. The company works to create a better vision for its people every day for the rest of the future. It helps people to look good, feel good and get more out of their lives by the help of the brand and services being offered to them that are good for them as well as for others. Unilever inspires people to take small effective actions every day that will definitely add up to a bigger difference being made for the benefit of the world. Within time they have developed several effective ways of doing business and doubled the size of their business with the least environmental impact.
The corporate vision of Unilever states that they maintain the highest standards of corporate behavior with all the people it works with, all the communities it touches through its products and the environment it imposes an impact on. The principles of Unilever include working with integrity, setting out aspiration, continuous commitment, and positive impact. The structure of the company is based on executive directors, non-executive directors, Unilever executive (UEX) and senior operating officers. The executive directors at Unilever are the members of UEX. The CEO and CFO of the company are actually the executive directors from Unilever executives, UEX. In the governance of Unilever non-executive directors are considered to be independent. UEX is responsible for managing the firm’s growth, profit, and loss, categories, functions, and regions. The responsibility of the senior corporate officers is to make sure that the board members get all the necessary information.
The strategic plan of Unilever is based on achieving sustainable living. ...Download file to see next pagesRead More
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