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Organizational Analysis - Essay Example

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Organizational Analysis: Amazon 1.0. Description of the organization, what it does, the customers it serves and its size 1.1. Description of Amazon Amazon.com, Inc. Company was established in 1994 and has its headquarters at Seattle, Washington (Finance.yahoo.com, 2013)…
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Organizational Analysis
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Download file to see previous pages The main focus of Amazon.com is on selection, expediency and price to customers who are served through numerous websites. Conversely, sellers are provided with the programs that enable them to sell their commodities online through the company’s websites and the sellers’ own websites as well. Kindle Direct publishing online platform allows independent authors and publishers to present their books in the Kindle store and users have to subscribe to view the books online while Amazon.com manufactures and sells Kindle e-reader devices (Finance.yahoo.com, 2013). For musicians, filmmakers, authors and applications developers among others, Amazon.com offers numerous programs through which they can make known and sell their content. For customers interested in credit cards, Amazon Inc. provides co-branded credit card agreements. The company also offers fulfillment and advertising services to its customers (Finance.yahoo.com, 2013). 1.2. What Amazon.com, Inc. Does? Amazon.com Inc. was established as an online bookstore. However, time have seen Amazon diversify to incorporate services of CDs, video games, electronics, furniture, DVDs, jewelry, apparel, software, MP3 downloads, food and toys selling among others. Reuters (2013) points out that Amazon.com Inc. also manufactures and vends consumer devices which are: the Kindle Fire Tablet PC and Kindle e-book reader. The fire tablet device is one of the well-known suppliers of services in cloud computing. According to Reuters (2013), Amazon.com Inc. focused on improving its operating efficiencies such that it offers continued low cost for its customers. In addition, each encounter with Amazon.com Inc customers is made such that it is fast, timely and reliably fulfilling (Reuters, 2013). 1.3. The customers served by Amazon.com Inc Amazon is well known by its customers for proffering the lowest prices there are for both its products and shipping offers each day (Reuters, 2013). Lowest prices are also available through membership to Amazon prime. Amazon.com Inc. customers of small, medium and large scale developers and enterprises obtain technology infrastructure access through Amazon Web Service or AWS for nearly all forms of businesses while authors and book publishers receive Amazon Kindle direct publishing (Reuters, 2013). Customer services are offered through websites that are separate for each region like Canada, United States, Spain, Brazil, China and Japan among others. For countries where Amazon.com has no website, Amazon products are shipped internationally (Finance.yahoo.com, 2013). 1.4. Size of Amazon.com Inc Amazon.com remains the leading online retailer e-commerce multinational with centers for development of software situated at North America, Europe, Asia and Africa. For effective service delivery, Amazon operates under North America segment and the international segment (Reuters, 2013). The North American segment is accountable for Amazon services in North America and Canada while the International segment is responsible for retails sales made from internationally-oriented websites through consumer products’ sales and subscriptions. Finance.yahoo.com (2013) reveals that Amazon Inc offers its services through 88,400 permanent employees working under numerous departments and locations worldwide. Amazon ...Download file to see next pagesRead More
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